Museum branding :: how to create and maintain image, loyalty, and support /
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham, MD :
Rowman & Littlefield,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781442263468 1442263466 |
Internformat
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| 520 | |a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter. | ||
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| 650 | 0 | |a Museum attendance |z United States. | |
| 650 | 6 | |a Musées |z États-Unis |x Gestion. | |
| 650 | 6 | |a Raison sociale |z États-Unis. | |
| 650 | 6 | |a Stratégie de marque |z États-Unis. | |
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| author | Wallace, Margot A., 1941- |
| author_GND | http://id.loc.gov/authorities/names/n2006025788 |
| author_facet | Wallace, Margot A., 1941- |
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| contents | Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
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| spelling | Wallace, Margot A., 1941- https://id.oclc.org/worldcat/entity/E39PCjKhxdY8JJrk7qkvmp4Qbd http://id.loc.gov/authorities/names/n2006025788 Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace. Lanham, MD : Rowman & Littlefield, [2016] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. Print version record and CIP data provided by publisher. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter. Museums United States Management. Museums Public relations United States. Business names United States. Branding (Marketing) United States. Museum attendance United States. Musées États-Unis Gestion. Raison sociale États-Unis. Stratégie de marque États-Unis. Musées Fréquentation États-Unis. BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh Branding (Marketing) fast Business names fast Museum attendance fast Museums Management fast Museums Public relations fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq has work: Museum branding (Text) https://id.oclc.org/worldcat/entity/E39PD3frD4XKkK3Fxj7WxBDykC https://id.oclc.org/worldcat/ontology/hasWork Print version: Wallace, Margot A, 1941- Museum branding. Lanham, MD : Rowman & Littlefield, [2016] 9781442263444 (DLC) 2015046133 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1202237 Volltext |
| spellingShingle | Wallace, Margot A., 1941- Museum branding : how to create and maintain image, loyalty, and support / Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. Museums United States Management. Museums Public relations United States. Business names United States. Branding (Marketing) United States. Museum attendance United States. Musées États-Unis Gestion. Raison sociale États-Unis. Stratégie de marque États-Unis. Musées Fréquentation États-Unis. BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh Branding (Marketing) fast Business names fast Museum attendance fast Museums Management fast Museums Public relations fast |
| title | Museum branding : how to create and maintain image, loyalty, and support / |
| title_auth | Museum branding : how to create and maintain image, loyalty, and support / |
| title_exact_search | Museum branding : how to create and maintain image, loyalty, and support / |
| title_full | Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace. |
| title_fullStr | Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace. |
| title_full_unstemmed | Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace. |
| title_short | Museum branding : |
| title_sort | museum branding how to create and maintain image loyalty and support |
| title_sub | how to create and maintain image, loyalty, and support / |
| topic | Museums United States Management. Museums Public relations United States. Business names United States. Branding (Marketing) United States. Museum attendance United States. Musées États-Unis Gestion. Raison sociale États-Unis. Stratégie de marque États-Unis. Musées Fréquentation États-Unis. BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh Branding (Marketing) fast Business names fast Museum attendance fast Museums Management fast Museums Public relations fast |
| topic_facet | Museums United States Management. Museums Public relations United States. Business names United States. Branding (Marketing) United States. Museum attendance United States. Musées États-Unis Gestion. Raison sociale États-Unis. Stratégie de marque États-Unis. Musées Fréquentation États-Unis. BUSINESS & ECONOMICS Museum Administration & Museology. REFERENCE General. TRAVEL Museums, Tours, Points of Interest. Branding (Marketing) Business names Museum attendance Museums Management Museums Public relations United States |
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