The discourse of tourism and national heritage :: a contrastive study from a cultural perspective /
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1443886629 9781443886628 |
Internformat
MARC
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| 100 | 1 | |a Stoian, Claudia Elena, |e author. | |
| 245 | 1 | 4 | |a The discourse of tourism and national heritage : |b a contrastive study from a cultural perspective / |c by Claudia Elena Stoian. |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2015. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the. | ||
| 505 | 0 | |a Intro -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction -- Chapter One -- 1.1. Motivation for the research -- 1.2. Previous studies -- 1.3. Summary and research objectives -- 1.4. Organization of the study -- Part II: Theoretical Background -- Chapter Two -- 2.1. Cultural tourism -- 2.2. Destination branding -- 2.3. Tourism on the Internet -- Chapter Three -- 3.1. Online tourism promotion -- 3.2. Language and tourism promotion -- 3.3. Image and tourism promotion -- Chapter Four -- 4.1. Theory of metafunctions -- 4.2. Visual design theory -- Chapter Five -- 5.1. Culture and discourse -- 5.2. Cultural variability -- Summary and Research Questions -- Part III: The Study -- Chapter Six -- 6.1. Research design -- 6.2. Data collection -- 6.3. Corpus -- 6.4. Method of analysis -- Chapter Seven -- 7.1. Romanian set of institutional webpages -- 7.2. Spanish set of institutional webpages -- 7.3. British set of institutional webpages -- Chapter Eight -- 8.1. Romanian set of commercial webpages -- 8.2. Spanish set of commercial webpages -- 8.3. British set of commercial webpages -- Chapter Nine -- 9.1. Comparison of promotional strategies by tourist boards and tour operators -- 9.2. Comparison between the national characteristics of web promotion -- 9.3. Cultural differences revealed by the multimodal analysis of web promotion -- Part IV: Conclusions -- Chapter Ten -- 10.1. Summary of results -- 10.2. Practical implications for the field of online tourism -- Appendix A -- Bibliography -- Index. | |
| 650 | 0 | |a Heritage tourism. |0 http://id.loc.gov/authorities/subjects/sh98002162 | |
| 650 | 0 | |a Culture and tourism. |0 http://id.loc.gov/authorities/subjects/sh2002005204 | |
| 650 | 6 | |a Tourisme culturel. | |
| 650 | 6 | |a Ethnotourisme. | |
| 650 | 7 | |a cultural tourism. |2 aat | |
| 650 | 7 | |a Linguistics. |2 bicssc | |
| 650 | 7 | |a Semiotics |x semiology. |2 bicssc | |
| 650 | 7 | |a Internet guides & online services. |2 bicssc | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Cultural Policy. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Culture and tourism |2 fast | |
| 650 | 7 | |a Heritage tourism |2 fast | |
| 758 | |i has work: |a The discourse of tourism and national heritage (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGqqHWppVvdrWFhrv9y3Km |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn930994453 |
|---|---|
| _version_ | 1816882331956281344 |
| adam_text | |
| any_adam_object | |
| author | Stoian, Claudia Elena |
| author_facet | Stoian, Claudia Elena |
| author_role | aut |
| author_sort | Stoian, Claudia Elena |
| author_variant | c e s ce ces |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G156 |
| callnumber-raw | G156.5.H47 |
| callnumber-search | G156.5.H47 |
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| contents | Intro -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction -- Chapter One -- 1.1. Motivation for the research -- 1.2. Previous studies -- 1.3. Summary and research objectives -- 1.4. Organization of the study -- Part II: Theoretical Background -- Chapter Two -- 2.1. Cultural tourism -- 2.2. Destination branding -- 2.3. Tourism on the Internet -- Chapter Three -- 3.1. Online tourism promotion -- 3.2. Language and tourism promotion -- 3.3. Image and tourism promotion -- Chapter Four -- 4.1. Theory of metafunctions -- 4.2. Visual design theory -- Chapter Five -- 5.1. Culture and discourse -- 5.2. Cultural variability -- Summary and Research Questions -- Part III: The Study -- Chapter Six -- 6.1. Research design -- 6.2. Data collection -- 6.3. Corpus -- 6.4. Method of analysis -- Chapter Seven -- 7.1. Romanian set of institutional webpages -- 7.2. Spanish set of institutional webpages -- 7.3. British set of institutional webpages -- Chapter Eight -- 8.1. Romanian set of commercial webpages -- 8.2. Spanish set of commercial webpages -- 8.3. British set of commercial webpages -- Chapter Nine -- 9.1. Comparison of promotional strategies by tourist boards and tour operators -- 9.2. Comparison between the national characteristics of web promotion -- 9.3. Cultural differences revealed by the multimodal analysis of web promotion -- Part IV: Conclusions -- Chapter Ten -- 10.1. Summary of results -- 10.2. Practical implications for the field of online tourism -- Appendix A -- Bibliography -- Index. |
| ctrlnum | (OCoLC)930994453 |
| dewey-full | 306.4/819/014 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.4/819/014 |
| dewey-search | 306.4/819/014 |
| dewey-sort | 3306.4 3819 214 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn930994453 |
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| indexdate | 2024-11-27T13:26:55Z |
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| spelling | Stoian, Claudia Elena, author. The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian. Newcastle upon Tyne : Cambridge Scholars Publishing, 2015. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references and index. The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the. Intro -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction -- Chapter One -- 1.1. Motivation for the research -- 1.2. Previous studies -- 1.3. Summary and research objectives -- 1.4. Organization of the study -- Part II: Theoretical Background -- Chapter Two -- 2.1. Cultural tourism -- 2.2. Destination branding -- 2.3. Tourism on the Internet -- Chapter Three -- 3.1. Online tourism promotion -- 3.2. Language and tourism promotion -- 3.3. Image and tourism promotion -- Chapter Four -- 4.1. Theory of metafunctions -- 4.2. Visual design theory -- Chapter Five -- 5.1. Culture and discourse -- 5.2. Cultural variability -- Summary and Research Questions -- Part III: The Study -- Chapter Six -- 6.1. Research design -- 6.2. Data collection -- 6.3. Corpus -- 6.4. Method of analysis -- Chapter Seven -- 7.1. Romanian set of institutional webpages -- 7.2. Spanish set of institutional webpages -- 7.3. British set of institutional webpages -- Chapter Eight -- 8.1. Romanian set of commercial webpages -- 8.2. Spanish set of commercial webpages -- 8.3. British set of commercial webpages -- Chapter Nine -- 9.1. Comparison of promotional strategies by tourist boards and tour operators -- 9.2. Comparison between the national characteristics of web promotion -- 9.3. Cultural differences revealed by the multimodal analysis of web promotion -- Part IV: Conclusions -- Chapter Ten -- 10.1. Summary of results -- 10.2. Practical implications for the field of online tourism -- Appendix A -- Bibliography -- Index. Heritage tourism. http://id.loc.gov/authorities/subjects/sh98002162 Culture and tourism. http://id.loc.gov/authorities/subjects/sh2002005204 Tourisme culturel. Ethnotourisme. cultural tourism. aat Linguistics. bicssc Semiotics semiology. bicssc Internet guides & online services. bicssc POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Culture and tourism fast Heritage tourism fast has work: The discourse of tourism and national heritage (Text) https://id.oclc.org/worldcat/entity/E39PCGqqHWppVvdrWFhrv9y3Km https://id.oclc.org/worldcat/ontology/hasWork Erscheint auch als: Druck-Ausgabe FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1105065 Volltext |
| spellingShingle | Stoian, Claudia Elena The discourse of tourism and national heritage : a contrastive study from a cultural perspective / Intro -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Part I: Introduction -- Chapter One -- 1.1. Motivation for the research -- 1.2. Previous studies -- 1.3. Summary and research objectives -- 1.4. Organization of the study -- Part II: Theoretical Background -- Chapter Two -- 2.1. Cultural tourism -- 2.2. Destination branding -- 2.3. Tourism on the Internet -- Chapter Three -- 3.1. Online tourism promotion -- 3.2. Language and tourism promotion -- 3.3. Image and tourism promotion -- Chapter Four -- 4.1. Theory of metafunctions -- 4.2. Visual design theory -- Chapter Five -- 5.1. Culture and discourse -- 5.2. Cultural variability -- Summary and Research Questions -- Part III: The Study -- Chapter Six -- 6.1. Research design -- 6.2. Data collection -- 6.3. Corpus -- 6.4. Method of analysis -- Chapter Seven -- 7.1. Romanian set of institutional webpages -- 7.2. Spanish set of institutional webpages -- 7.3. British set of institutional webpages -- Chapter Eight -- 8.1. Romanian set of commercial webpages -- 8.2. Spanish set of commercial webpages -- 8.3. British set of commercial webpages -- Chapter Nine -- 9.1. Comparison of promotional strategies by tourist boards and tour operators -- 9.2. Comparison between the national characteristics of web promotion -- 9.3. Cultural differences revealed by the multimodal analysis of web promotion -- Part IV: Conclusions -- Chapter Ten -- 10.1. Summary of results -- 10.2. Practical implications for the field of online tourism -- Appendix A -- Bibliography -- Index. Heritage tourism. http://id.loc.gov/authorities/subjects/sh98002162 Culture and tourism. http://id.loc.gov/authorities/subjects/sh2002005204 Tourisme culturel. Ethnotourisme. cultural tourism. aat Linguistics. bicssc Semiotics semiology. bicssc Internet guides & online services. bicssc POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Culture and tourism fast Heritage tourism fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh98002162 http://id.loc.gov/authorities/subjects/sh2002005204 |
| title | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / |
| title_auth | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / |
| title_exact_search | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / |
| title_full | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian. |
| title_fullStr | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian. |
| title_full_unstemmed | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian. |
| title_short | The discourse of tourism and national heritage : |
| title_sort | discourse of tourism and national heritage a contrastive study from a cultural perspective |
| title_sub | a contrastive study from a cultural perspective / |
| topic | Heritage tourism. http://id.loc.gov/authorities/subjects/sh98002162 Culture and tourism. http://id.loc.gov/authorities/subjects/sh2002005204 Tourisme culturel. Ethnotourisme. cultural tourism. aat Linguistics. bicssc Semiotics semiology. bicssc Internet guides & online services. bicssc POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Culture and tourism fast Heritage tourism fast |
| topic_facet | Heritage tourism. Culture and tourism. Tourisme culturel. Ethnotourisme. cultural tourism. Linguistics. Semiotics semiology. Internet guides & online services. POLITICAL SCIENCE Public Policy Cultural Policy. SOCIAL SCIENCE Anthropology Cultural. SOCIAL SCIENCE Popular Culture. Culture and tourism Heritage tourism |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1105065 |
| work_keys_str_mv | AT stoianclaudiaelena thediscourseoftourismandnationalheritageacontrastivestudyfromaculturalperspective AT stoianclaudiaelena discourseoftourismandnationalheritageacontrastivestudyfromaculturalperspective |