Innovation strategy for enterprises in emerging economies :: case studies for the digital age /
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benef...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald Group Publishing Limited,
[2015]
|
| Ausgabe: | First edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781785604805 1785604805 |
Internformat
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| 245 | 1 | 0 | |a Innovation strategy for enterprises in emerging economies : |b case studies for the digital age / |c by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Group Publishing Limited, |c [2015] | |
| 264 | 4 | |c ©2015 | |
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| 504 | |a Includes bibliographical references and index. | ||
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| 505 | 0 | |a Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I -- Cost Advantage and the Value Chain; Approach II -- Differentiation Advantage and the Value Chain. | |
| 505 | 8 | |a Chapter 2 New Value Chain for Twenty-First Century -- Environment as an External Support ActivityChapter 3 Innovation in Value Chain -- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints -- The colorful service; GE Healthcare -- The humane design; Virgin Mobile -- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank -- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints. | |
| 505 | 8 | |a Innovation in Marketing and SalesTata Steel -- Marketing values; Vodafone; Aamir Khan -- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant -- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture -- Helping your colleague; Innovation in Procurement; Maruti -- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important? | |
| 505 | 8 | |a SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1) -- Strategic Thinking; Stage 0 -- Portfolio Management and Metrics; Stage 1 -- Research; Stage 2 -- Ideation; Stage 3 -- Insight; Stage 4 -- Targeting; Stage 5 -- Innovation Development; Stage 6 -- Market Development; Stage 7 -- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy. | |
| 505 | 8 | |a Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet. | |
| 520 | |a Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. | ||
| 650 | 0 | |a International business enterprises |v Case studies. | |
| 650 | 6 | |a Entreprises multinationales |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Agrawal, Arjun, |e author. | |
| 700 | 1 | |a Mohapatra, Sanjay, |e author. |0 http://id.loc.gov/authorities/names/no2012157416 | |
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| 776 | 0 | 8 | |i Print version: |a Satpathy, Anurag. |t Innovation Strategy for Enterprises in Emerging Economies : Case Studies for the Digital Age. |d Bradford : Emerald Group Publishing Limited, ©2015 |z 9781785604812 |
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| author | Satpathy, Anurag Agrawal, Arjun Mohapatra, Sanjay |
| author_GND | http://id.loc.gov/authorities/names/no2012157416 |
| author_facet | Satpathy, Anurag Agrawal, Arjun Mohapatra, Sanjay |
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| contents | Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I -- Cost Advantage and the Value Chain; Approach II -- Differentiation Advantage and the Value Chain. Chapter 2 New Value Chain for Twenty-First Century -- Environment as an External Support ActivityChapter 3 Innovation in Value Chain -- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints -- The colorful service; GE Healthcare -- The humane design; Virgin Mobile -- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank -- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints. Innovation in Marketing and SalesTata Steel -- Marketing values; Vodafone; Aamir Khan -- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant -- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture -- Helping your colleague; Innovation in Procurement; Maruti -- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important? SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1) -- Strategic Thinking; Stage 0 -- Portfolio Management and Metrics; Stage 1 -- Research; Stage 2 -- Ideation; Stage 3 -- Insight; Stage 4 -- Targeting; Stage 5 -- Innovation Development; Stage 6 -- Market Development; Stage 7 -- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy. Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet. |
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| dewey-search | 338.88 |
| dewey-sort | 3338.88 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
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| publisher | Emerald Group Publishing Limited, |
| record_format | marc |
| spelling | Satpathy, Anurag, author. Innovation strategy for enterprises in emerging economies : case studies for the digital age / by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. First edition. Bingley : Emerald Group Publishing Limited, [2015] ©2015 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Vendor-supplied metadata. Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I -- Cost Advantage and the Value Chain; Approach II -- Differentiation Advantage and the Value Chain. Chapter 2 New Value Chain for Twenty-First Century -- Environment as an External Support ActivityChapter 3 Innovation in Value Chain -- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints -- The colorful service; GE Healthcare -- The humane design; Virgin Mobile -- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank -- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints. Innovation in Marketing and SalesTata Steel -- Marketing values; Vodafone; Aamir Khan -- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant -- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture -- Helping your colleague; Innovation in Procurement; Maruti -- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important? SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1) -- Strategic Thinking; Stage 0 -- Portfolio Management and Metrics; Stage 1 -- Research; Stage 2 -- Ideation; Stage 3 -- Insight; Stage 4 -- Targeting; Stage 5 -- Innovation Development; Stage 6 -- Market Development; Stage 7 -- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy. Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. International business enterprises Case studies. Entreprises multinationales Études de cas. BUSINESS & ECONOMICS Industries General. bisacsh International business enterprises fast Case studies fast Agrawal, Arjun, author. Mohapatra, Sanjay, author. http://id.loc.gov/authorities/names/no2012157416 has work: Innovation strategy for enterprises in emerging economies (Text) https://id.oclc.org/worldcat/entity/E39PCGWCXBQJfXfQBq8w4gkGpd https://id.oclc.org/worldcat/ontology/hasWork Print version: Satpathy, Anurag. Innovation Strategy for Enterprises in Emerging Economies : Case Studies for the Digital Age. Bradford : Emerald Group Publishing Limited, ©2015 9781785604812 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1102372 Volltext |
| spellingShingle | Satpathy, Anurag Agrawal, Arjun Mohapatra, Sanjay Innovation strategy for enterprises in emerging economies : case studies for the digital age / Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I -- Cost Advantage and the Value Chain; Approach II -- Differentiation Advantage and the Value Chain. Chapter 2 New Value Chain for Twenty-First Century -- Environment as an External Support ActivityChapter 3 Innovation in Value Chain -- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints -- The colorful service; GE Healthcare -- The humane design; Virgin Mobile -- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank -- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints. Innovation in Marketing and SalesTata Steel -- Marketing values; Vodafone; Aamir Khan -- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant -- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture -- Helping your colleague; Innovation in Procurement; Maruti -- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important? SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1) -- Strategic Thinking; Stage 0 -- Portfolio Management and Metrics; Stage 1 -- Research; Stage 2 -- Ideation; Stage 3 -- Insight; Stage 4 -- Targeting; Stage 5 -- Innovation Development; Stage 6 -- Market Development; Stage 7 -- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy. Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet. International business enterprises Case studies. Entreprises multinationales Études de cas. BUSINESS & ECONOMICS Industries General. bisacsh International business enterprises fast |
| title | Innovation strategy for enterprises in emerging economies : case studies for the digital age / |
| title_auth | Innovation strategy for enterprises in emerging economies : case studies for the digital age / |
| title_exact_search | Innovation strategy for enterprises in emerging economies : case studies for the digital age / |
| title_full | Innovation strategy for enterprises in emerging economies : case studies for the digital age / by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. |
| title_fullStr | Innovation strategy for enterprises in emerging economies : case studies for the digital age / by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. |
| title_full_unstemmed | Innovation strategy for enterprises in emerging economies : case studies for the digital age / by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. |
| title_short | Innovation strategy for enterprises in emerging economies : |
| title_sort | innovation strategy for enterprises in emerging economies case studies for the digital age |
| title_sub | case studies for the digital age / |
| topic | International business enterprises Case studies. Entreprises multinationales Études de cas. BUSINESS & ECONOMICS Industries General. bisacsh International business enterprises fast |
| topic_facet | International business enterprises Case studies. Entreprises multinationales Études de cas. BUSINESS & ECONOMICS Industries General. International business enterprises Case studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1102372 |
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