How shrewd marketing engineered the East Asian cult film boom in the UK. From Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from Eas...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Martin, Daniel (Professor of Film Studies) (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Edinburgh : Edinburgh University Press, [2015]
Schlagworte:	Tartan Films. Tartan Films Horror films > Asia > History and criticism. Cult films. Films d'horreur > Asie > Histoire et critique. Films cultes. PERFORMING ARTS > Film & Video > Reference. PERFORMING ARTS > Reference. Cult films Horror films Asia Electronic books. Criticism, interpretation, etc.
Online-Zugang:	Volltext
Zusammenfassung:	How shrewd marketing engineered the East Asian cult film boom in the UK. From Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East Asia over the last decade. But how did this cycle of 'Extreme' Asian films gain such notoriety? How did distribution companies, journalists, critics and censors contribute to the rise of a new genre of forbidden foreign cinema? Extreme Asia: The Rise of Cult Cinema from the Far East charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual releases and other exhibition events, this book examines strategies of film promotion and consumption in the context of differing theories about horror cinema, movie marketing, reception studies, and Orientalism. Covering the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema, this is a comprehensive study of a film movement that has provoked passion and outrage in equal measure. Key features. Clear timeline of the key points and film releases in the UK, demonstrating the movement's growing popularity and cultural impact on a film-by-film basis Based on extensive research and exclusive access to marketing materials and interviews Explains the cultural and economic factors behind the rise of the most notorious East Asian horror and action films of the current generation Detailed case studies of such seminal cult hits as Battle Royale, Oldboy, Audition, Infernal Affairs, Ring, and The Isle
Beschreibung:	1 online resource (195 pages)
Bibliographie:	Includes bibliographical references and index. Includes filmography.
ISBN:	9780748697465 0748697462 9781474403603 1474403603