The psychology of design :: creating consumer appeal /
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of...
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| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon :
Routledge,
2016.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers. |
| Beschreibung: | 1 online resource (xxi, 354 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781317502104 1317502108 9781317502098 1317502094 9781315714806 1315714809 9781317502081 1317502086 |
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| 245 | 0 | 4 | |a The psychology of design : |b creating consumer appeal / |c edited by Rajeev Batra, Colleen Seifert, and Diann Brei. |
| 264 | 1 | |a Abingdon, Oxon : |b Routledge, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xxi, 354 pages) : |b illustrations | ||
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| 520 | |a Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Implications of Haptic experience for product and environmental design / Joshua Ackerman -- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams -- The conceptual effects of verticality in design / Luca Cian -- Sensory imagery for design / Aradhna Krishna -- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris -- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers -- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M. -- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond -- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang -- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal -- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay -- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol -- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey -- The design of experience / Bernd Schmitt -- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood -- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr -- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar -- Good aesthetics is great business: do we know why? / Ravindra Chitturi -- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder -- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti -- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau -- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald -- Enhancing design intuition / Jeffrey Hartley -- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda Yilmaz. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Product design. |0 http://id.loc.gov/authorities/subjects/sh2010012117 | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 6 | |a Conception de produit. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
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| 700 | 1 | |a Batra, Rajeev, |e editor. |0 http://id.loc.gov/authorities/names/n87811227 | |
| 700 | 1 | |a Seifert, Colleen M., |e editor. |0 http://id.loc.gov/authorities/names/n2001094759 | |
| 700 | 1 | |a Brei, Diann, |e editor. |0 http://id.loc.gov/authorities/names/no97077199 | |
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| contents | Implications of Haptic experience for product and environmental design / Joshua Ackerman -- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams -- The conceptual effects of verticality in design / Luca Cian -- Sensory imagery for design / Aradhna Krishna -- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris -- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers -- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M. -- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond -- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang -- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal -- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay -- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol -- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey -- The design of experience / Bernd Schmitt -- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood -- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr -- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar -- Good aesthetics is great business: do we know why? / Ravindra Chitturi -- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder -- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti -- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau -- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald -- Enhancing design intuition / Jeffrey Hartley -- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda Yilmaz. |
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| dewey-sort | 3658.5 3752 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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code="c">2016.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xxi, 354 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Implications of Haptic experience for product and environmental design / Joshua Ackerman -- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams -- The conceptual effects of verticality in design / Luca Cian -- Sensory imagery for design / Aradhna Krishna -- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris -- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers -- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M. -- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond -- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang -- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal -- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay -- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol -- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey -- The design of experience / Bernd Schmitt -- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood -- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr -- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar -- Good aesthetics is great business: do we know why? / Ravindra Chitturi -- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder -- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti -- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau -- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald -- Enhancing design intuition / Jeffrey Hartley -- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. 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| id | ZDB-4-EBA-ocn914472421 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:26:43Z |
| institution | BVB |
| isbn | 9781317502104 1317502108 9781317502098 1317502094 9781315714806 1315714809 9781317502081 1317502086 |
| language | English |
| oclc_num | 914472421 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xxi, 354 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, |
| record_format | marc |
| spelling | The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen Seifert, and Diann Brei. Abingdon, Oxon : Routledge, 2016. ©2016 1 online resource (xxi, 354 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers. Includes bibliographical references and index. Implications of Haptic experience for product and environmental design / Joshua Ackerman -- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams -- The conceptual effects of verticality in design / Luca Cian -- Sensory imagery for design / Aradhna Krishna -- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris -- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers -- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M. -- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond -- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang -- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal -- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay -- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol -- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey -- The design of experience / Bernd Schmitt -- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood -- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr -- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar -- Good aesthetics is great business: do we know why? / Ravindra Chitturi -- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder -- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti -- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau -- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald -- Enhancing design intuition / Jeffrey Hartley -- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda Yilmaz. Print version record. Product design. http://id.loc.gov/authorities/subjects/sh2010012117 Marketing Psychological aspects. Conception de produit. Marketing Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Psychological aspects fast Product design fast Batra, Rajeev, editor. http://id.loc.gov/authorities/names/n87811227 Seifert, Colleen M., editor. http://id.loc.gov/authorities/names/n2001094759 Brei, Diann, editor. http://id.loc.gov/authorities/names/no97077199 has work: The psychology of design (Text) https://id.oclc.org/worldcat/entity/E39PCFy4WTBwCr8BrPKmhwmBKd https://id.oclc.org/worldcat/ontology/hasWork Print version: Psychology of design. New York : Routledge, 2016 9780765647597 (DLC) 2015004477 (OCoLC)904011682 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1036406 Volltext |
| spellingShingle | The psychology of design : creating consumer appeal / Implications of Haptic experience for product and environmental design / Joshua Ackerman -- The building blocks of design: conceptual scaffolding as an organizing framework for design / Lawrence E. Williams -- The conceptual effects of verticality in design / Luca Cian -- Sensory imagery for design / Aradhna Krishna -- Blue-washing the green halo: how colors color ethical judgments / Aparna Sundar and James J. Kellaris -- Color design and purchase price: how vehicle colors affect what consumers pay for new and used cars / Keiko I. Powers -- Curvature from all angles: an integrative review and implications for product design / Tanuka Ghoshal, Peter Boatwright, and Malika M. -- Beyond beauty: design symmetry and brand personality / Aditi Bajaj and Samuel D. Bond -- How to use visual design to boost brand equity / Antonios Stamatogiannakis, Jonathan Luffarelli, and Haiyang Yang -- Dominant designs: the role of product face-ratios and anthropomorphism on consumer preferences / Ahreum Maeng and Pankaj Aggarwal -- How consumers respond to cute products / Tingting Wang and Anirban Mukhopadhyay -- Cuteness, nurturance, and implications for visual product design / He (Michael) Jia, C. Whan Park, and Gratiana Pol -- The aesthetics of brand name design: form, fit, fluency, and phonetics / Sarah Roche, L.J. Shrum, and Tina M. Lowrey -- The design of experience / Bernd Schmitt -- The inherent primacy of aesthetic attribute processing / Claudia Townsend and Sanjay Sood -- Processing fluency of product design: cognitive and affective routes to aesthetic preferences / Jan R. Landwehr -- Aesthetic principles of product form and cognitive appraisals: predicting emotional responses to beauty / Minu Kumar -- Good aesthetics is great business: do we know why? / Ravindra Chitturi -- Change is the only constant: advertising, design, and the effects of nonconscious change / James A. Mourey and Ryan S. Elder -- Ergonomic design and choice overload / Matteo Visentin, Samuel Franssens, and Simona Botti -- Product aesthetics and the self / Kelly B. Herd and C. Page Moreau -- Eye-tracking aids in understanding consumer product evaluations / Pin Du and Erin MacDonald -- Enhancing design intuition / Jeffrey Hartley -- Design heuristics: a tool for innovation in product design / Colleen Seifert, Richard Gonzalez, Shanna R. Daly, and Seda Yilmaz. Product design. http://id.loc.gov/authorities/subjects/sh2010012117 Marketing Psychological aspects. Conception de produit. Marketing Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Psychological aspects fast Product design fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2010012117 |
| title | The psychology of design : creating consumer appeal / |
| title_auth | The psychology of design : creating consumer appeal / |
| title_exact_search | The psychology of design : creating consumer appeal / |
| title_full | The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen Seifert, and Diann Brei. |
| title_fullStr | The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen Seifert, and Diann Brei. |
| title_full_unstemmed | The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen Seifert, and Diann Brei. |
| title_short | The psychology of design : |
| title_sort | psychology of design creating consumer appeal |
| title_sub | creating consumer appeal / |
| topic | Product design. http://id.loc.gov/authorities/subjects/sh2010012117 Marketing Psychological aspects. Conception de produit. Marketing Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Psychological aspects fast Product design fast |
| topic_facet | Product design. Marketing Psychological aspects. Conception de produit. Marketing Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Psychological aspects Product design |
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