Cause related marketing :: a substitute for direct donations? /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Anchor Academic Publishing,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (133 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783954897148 3954897148 |
Internformat
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| 245 | 1 | 0 | |a Cause related marketing : |b a substitute for direct donations? / |c Sebastian Siebert. |
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| id | ZDB-4-EBA-ocn911616963 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:40Z |
| institution | BVB |
| isbn | 9783954897148 3954897148 |
| language | English |
| oclc_num | 911616963 |
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| physical | 1 online resource (133 pages) |
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| publisher | Anchor Academic Publishing, |
| record_format | marc |
| spelling | Siebert, Sebastian, author. Cause related marketing : a substitute for direct donations? / Sebastian Siebert. Hamburg : Anchor Academic Publishing, [2015] ©2015 1 online resource (133 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Vendor-supplied metadata. Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing Social aspects. Marketing social. Marketing Aspect social. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Social aspects fast Social marketing fast FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1007038 Volltext |
| spellingShingle | Siebert, Sebastian Cause related marketing : a substitute for direct donations? / Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing Social aspects. Marketing social. Marketing Aspect social. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Social aspects fast Social marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh89002650 |
| title | Cause related marketing : a substitute for direct donations? / |
| title_auth | Cause related marketing : a substitute for direct donations? / |
| title_exact_search | Cause related marketing : a substitute for direct donations? / |
| title_full | Cause related marketing : a substitute for direct donations? / Sebastian Siebert. |
| title_fullStr | Cause related marketing : a substitute for direct donations? / Sebastian Siebert. |
| title_full_unstemmed | Cause related marketing : a substitute for direct donations? / Sebastian Siebert. |
| title_short | Cause related marketing : |
| title_sort | cause related marketing a substitute for direct donations |
| title_sub | a substitute for direct donations? / |
| topic | Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing Social aspects. Marketing social. Marketing Aspect social. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Social aspects fast Social marketing fast |
| topic_facet | Social marketing. Marketing Social aspects. Marketing social. Marketing Aspect social. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Social aspects Social marketing |
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