Cause-related marketing :: the influence of the fit among partners, brands and cause /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Anchor Academic Publishing,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783954896943 395489694X |
Internformat
MARC
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| id | ZDB-4-EBA-ocn911616962 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:40Z |
| institution | BVB |
| isbn | 9783954896943 395489694X |
| language | English |
| oclc_num | 911616962 |
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| spelling | Bischoff, Anna Lena. Cause-related marketing : the influence of the fit among partners, brands and cause / Anna Lena Bischoff. Hamburg : Anchor Academic Publishing, [2015] 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Vendor-supplied metadata. Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing social. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social marketing fast FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1007036 Volltext |
| spellingShingle | Bischoff, Anna Lena Cause-related marketing : the influence of the fit among partners, brands and cause / Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing social. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh89002650 |
| title | Cause-related marketing : the influence of the fit among partners, brands and cause / |
| title_auth | Cause-related marketing : the influence of the fit among partners, brands and cause / |
| title_exact_search | Cause-related marketing : the influence of the fit among partners, brands and cause / |
| title_full | Cause-related marketing : the influence of the fit among partners, brands and cause / Anna Lena Bischoff. |
| title_fullStr | Cause-related marketing : the influence of the fit among partners, brands and cause / Anna Lena Bischoff. |
| title_full_unstemmed | Cause-related marketing : the influence of the fit among partners, brands and cause / Anna Lena Bischoff. |
| title_short | Cause-related marketing : |
| title_sort | cause related marketing the influence of the fit among partners brands and cause |
| title_sub | the influence of the fit among partners, brands and cause / |
| topic | Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing social. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social marketing fast |
| topic_facet | Social marketing. Marketing social. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Social marketing |
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