Co-branding :: fit factors between partner brands /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Anchor Academic Publishing,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783954897964 3954897962 |
Internformat
MARC
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| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Brand choice. |0 http://id.loc.gov/authorities/subjects/sh85016402 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Marques de commerce |x Choix. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Marketing. | |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:40Z |
| institution | BVB |
| isbn | 9783954897964 3954897962 |
| language | English |
| oclc_num | 911266434 |
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| publishDate | 2015 |
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| spelling | Zickermann, Peter. Co-branding : fit factors between partner brands / Peter Zickermann. Hamburg : Anchor Academic Publishing, 2015. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Vendor-supplied metadata. Includes bibliographical references. Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand choice. http://id.loc.gov/authorities/subjects/sh85016402 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Produits de marque. Stratégie de marque. Marques de commerce Choix. Planification stratégique. Marketing. branding. aat marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand choice fast Brand name products fast Branding (Marketing) fast Marketing fast Strategic planning fast 3954892960 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1007016 Volltext |
| spellingShingle | Zickermann, Peter Co-branding : fit factors between partner brands / Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand choice. http://id.loc.gov/authorities/subjects/sh85016402 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Produits de marque. Stratégie de marque. Marques de commerce Choix. Planification stratégique. Marketing. branding. aat marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand choice fast Brand name products fast Branding (Marketing) fast Marketing fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85016403 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85016402 http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Co-branding : fit factors between partner brands / |
| title_auth | Co-branding : fit factors between partner brands / |
| title_exact_search | Co-branding : fit factors between partner brands / |
| title_full | Co-branding : fit factors between partner brands / Peter Zickermann. |
| title_fullStr | Co-branding : fit factors between partner brands / Peter Zickermann. |
| title_full_unstemmed | Co-branding : fit factors between partner brands / Peter Zickermann. |
| title_short | Co-branding : |
| title_sort | co branding fit factors between partner brands |
| title_sub | fit factors between partner brands / |
| topic | Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Brand choice. http://id.loc.gov/authorities/subjects/sh85016402 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Produits de marque. Stratégie de marque. Marques de commerce Choix. Planification stratégique. Marketing. branding. aat marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand choice fast Brand name products fast Branding (Marketing) fast Marketing fast Strategic planning fast |
| topic_facet | Brand name products. Branding (Marketing) Brand choice. Strategic planning. Marketing. Marketing Produits de marque. Stratégie de marque. Marques de commerce Choix. Planification stratégique. branding. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Brand choice Brand name products Strategic planning |
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