Verfügbarkeit: Campaign craft :

Campaign craft :: the strategies, tactics, and art of political campaign management /

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves importa...

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Hauptverfasser:	Burton, Michael John (VerfasserIn), Miller, William J., 1984- (VerfasserIn), Shea, Daniel M. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Santa Barbara, Calif. : Praeger, an imprint of ABC-CLIO, LLC, [2015]
Ausgabe:	Fifth edition.
Schlagworte:	Campaign management > United States. Campagnes électorales > Gestion > États-Unis. Politics & government. POLITICAL SCIENCE > Political Process > Elections. POLITICAL SCIENCE > Political Process > General. Campaign management United States
Online-Zugang:	Volltext Volltext
Zusammenfassung:	Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections
Beschreibung:	1 online resource : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781440837333 1440837333 9798216057574 8216057571 9788216057575

Internformat

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author	Burton, Michael John Miller, William J., 1984- Shea, Daniel M.
author_GND	http://id.loc.gov/authorities/names/n2011080291
author_facet	Burton, Michael John Miller, William J., 1984- Shea, Daniel M.
author_role	aut aut aut
author_sort	Burton, Michael John
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bvnumber	localFWS
callnumber-first	J - Political Science
callnumber-label	JK2281
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callnumber-subject	JK - United States
collection	ZDB-4-EBA
contents	The campaign plan -- The context of the race -- Opposition research -- Segment analysis -- Survey research -- Voter targeting -- Fundraising strategies and tactics -- Strategic communications -- Earned media -- Direct voter contact -- New players and new campaigns -- The evolving style.
ctrlnum	(OCoLC)910935341
dewey-full	324.70973
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.70973
dewey-search	324.70973
dewey-sort	3324.70973
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
edition	Fifth edition.
format	Electronic eBook
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spelling	Burton, Michael John, author. Campaign craft : the strategies, tactics, and art of political campaign management / Michael John Burton, William J. Miller, and Daniel M. Shea. Fifth edition. Santa Barbara, Calif. : Praeger, an imprint of ABC-CLIO, LLC, [2015] 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (Ebsco, viewed June 10, 2015). The campaign plan -- The context of the race -- Opposition research -- Segment analysis -- Survey research -- Voter targeting -- Fundraising strategies and tactics -- Strategic communications -- Earned media -- Direct voter contact -- New players and new campaigns -- The evolving style. Includes bibliographical references and index. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections Campaign management United States. Campagnes électorales Gestion États-Unis. Politics & government. bicssc POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Miller, William J., 1984- author. https://id.oclc.org/worldcat/entity/E39PCjF3JGDw6HW8YkccY3rqjP http://id.loc.gov/authorities/names/n2011080291 Shea, Daniel M., author. Print version: Burton, Michael John. Campaign craft. Fifth edition. Santa Barbara, Calif. : Praeger, an imprint of ABC-CLIO, LLC, [2015] 9781440837326 1440837325 (DLC) 2015006879 (OCoLC)905801797 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1002966 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3625152 Volltext
spellingShingle	Burton, Michael John Miller, William J., 1984- Shea, Daniel M. Campaign craft : the strategies, tactics, and art of political campaign management / The campaign plan -- The context of the race -- Opposition research -- Segment analysis -- Survey research -- Voter targeting -- Fundraising strategies and tactics -- Strategic communications -- Earned media -- Direct voter contact -- New players and new campaigns -- The evolving style. Campaign management United States. Campagnes électorales Gestion États-Unis. Politics & government. bicssc POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast
title	Campaign craft : the strategies, tactics, and art of political campaign management /
title_auth	Campaign craft : the strategies, tactics, and art of political campaign management /
title_exact_search	Campaign craft : the strategies, tactics, and art of political campaign management /
title_full	Campaign craft : the strategies, tactics, and art of political campaign management / Michael John Burton, William J. Miller, and Daniel M. Shea.
title_fullStr	Campaign craft : the strategies, tactics, and art of political campaign management / Michael John Burton, William J. Miller, and Daniel M. Shea.
title_full_unstemmed	Campaign craft : the strategies, tactics, and art of political campaign management / Michael John Burton, William J. Miller, and Daniel M. Shea.
title_short	Campaign craft :
title_sort	campaign craft the strategies tactics and art of political campaign management
title_sub	the strategies, tactics, and art of political campaign management /
topic	Campaign management United States. Campagnes électorales Gestion États-Unis. Politics & government. bicssc POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast
topic_facet	Campaign management United States. Campagnes électorales Gestion États-Unis. Politics & government. POLITICAL SCIENCE Political Process Elections. POLITICAL SCIENCE Political Process General. Campaign management United States
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1002966 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3625152
work_keys_str_mv	AT burtonmichaeljohn campaigncraftthestrategiestacticsandartofpoliticalcampaignmanagement AT millerwilliamj campaigncraftthestrategiestacticsandartofpoliticalcampaignmanagement AT sheadanielm campaigncraftthestrategiestacticsandartofpoliticalcampaignmanagement

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