The pricing journey :: the organizational transformation toward pricing excellence /
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To re...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a pr. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780804794411 0804794413 |
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| 245 | 1 | 4 | |a The pricing journey : |b the organizational transformation toward pricing excellence / |c Stephan M. Liozu. |
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| 505 | 0 | |a What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts. | |
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| 546 | |a English. | ||
| 650 | 0 | |a Pricing. |0 http://id.loc.gov/authorities/subjects/sh85106617 | |
| 650 | 0 | |a Organizational change. |0 http://id.loc.gov/authorities/subjects/sh85095525 | |
| 650 | 2 | |a Organizational Innovation |0 https://id.nlm.nih.gov/mesh/D009936 | |
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| 650 | 7 | |a Organizational change |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
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| author | Liozu, Stephan |
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| contents | What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts. |
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| dewey-search | 658.8/16 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Liozu, Stephan, author. https://id.oclc.org/worldcat/entity/E39PCjtKdmcCrHFCb7wB8X8JwC http://id.loc.gov/authorities/names/n2012028599 The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2015] ©2015 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts. Print version record. Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a pr. English. Pricing. http://id.loc.gov/authorities/subjects/sh85106617 Organizational change. http://id.loc.gov/authorities/subjects/sh85095525 Organizational Innovation https://id.nlm.nih.gov/mesh/D009936 Prix Fixation. Changement organisationnel. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Organizational change fast Pricing fast Print version: Liozu, Stephan. Pricing journey 9780804788748 (DLC) 2014042784 (OCoLC)894746172 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=967218 Volltext |
| spellingShingle | Liozu, Stephan The pricing journey : the organizational transformation toward pricing excellence / What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts. Pricing. http://id.loc.gov/authorities/subjects/sh85106617 Organizational change. http://id.loc.gov/authorities/subjects/sh85095525 Organizational Innovation https://id.nlm.nih.gov/mesh/D009936 Prix Fixation. Changement organisationnel. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Organizational change fast Pricing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85106617 http://id.loc.gov/authorities/subjects/sh85095525 https://id.nlm.nih.gov/mesh/D009936 |
| title | The pricing journey : the organizational transformation toward pricing excellence / |
| title_auth | The pricing journey : the organizational transformation toward pricing excellence / |
| title_exact_search | The pricing journey : the organizational transformation toward pricing excellence / |
| title_full | The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu. |
| title_fullStr | The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu. |
| title_full_unstemmed | The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu. |
| title_short | The pricing journey : |
| title_sort | pricing journey the organizational transformation toward pricing excellence |
| title_sub | the organizational transformation toward pricing excellence / |
| topic | Pricing. http://id.loc.gov/authorities/subjects/sh85106617 Organizational change. http://id.loc.gov/authorities/subjects/sh85095525 Organizational Innovation https://id.nlm.nih.gov/mesh/D009936 Prix Fixation. Changement organisationnel. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Organizational change fast Pricing fast |
| topic_facet | Pricing. Organizational change. Organizational Innovation Prix Fixation. Changement organisationnel. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Organizational change Pricing |
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