When digital becomes human :: the transformation of customer relationships /
"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a compan...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English Dutch |
| Veröffentlicht: |
Philadelphia, PA :
Kogan Page,
2015.
|
| Ausgabe: | 1st edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person. Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding a human touch. He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing. Packed with examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty"-- "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749473242 074947324X |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn906181235 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 150403s2015 pau ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d CDX |d IDEBK |d EBLCP |d YDXCP |d COO |d B24X7 |d TEFOD |d Z5A |d YDX |d AGLDB |d OCLCQ |d VLB |d OCLCQ |d NLE |d UKMGB |d OCLCQ |d NRC |d STF |d S9I |d OCLCQ |d OCLCA |d EYM |d UKAHL |d OCLCQ |d OCLCO |d KOGAN |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d STBDS | ||
| 016 | 7 | |a 017192337 |2 Uk | |
| 016 | 7 | |a 018120687 |2 Uk | |
| 019 | |a 989718257 |a 1005462193 |a 1019930440 |a 1058492118 |a 1096233735 | ||
| 020 | |a 9780749473242 |q (electronic bk.) | ||
| 020 | |a 074947324X |q (electronic bk.) | ||
| 020 | |z 9780749473235 | ||
| 020 | |z 0749473231 | ||
| 035 | |a (OCoLC)906181235 |z (OCoLC)989718257 |z (OCoLC)1005462193 |z (OCoLC)1019930440 |z (OCoLC)1058492118 |z (OCoLC)1096233735 | ||
| 037 | |a 228F2886-7779-4237-AC59-6D6408920B64 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 041 | 1 | |a eng |h dut | |
| 050 | 4 | |a HF5415.5 |b .V346 2015eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.8/343 |2 23 | |
| 084 | |a BUS018000 |a BUS007000 |a BUS041000 |a BUS090010 |a BUS043000 |2 bisacsh | ||
| 049 | |a MAIN | ||
| 100 | 1 | |a Van Belleghem, Steven. | |
| 245 | 1 | 0 | |a When digital becomes human : |b the transformation of customer relationships / |c Steven Van Belleghem. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a Philadelphia, PA : |b Kogan Page, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person. Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding a human touch. He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing. Packed with examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty"-- |c Provided by publisher | ||
| 520 | |a "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a List of figures -- List of tables -- Acknowledgements -- Foreword Part One Introduction -- Introduction 01 The customer relationships of the future -- Different waves strengthen each other -- The shorter adoptive curve -- From #selfie to #dronie -- Technology as the sixth sense -- Brilliant companies -- but they still miss the boat -- A new field of competition? Or a new customer relationship? -- You can win a battle, but not the war -- Five digital superheroes -- The digital interface leads the dance -- Digital becomes a commodity -- Human transformation as a consequence of digital transformation -- When digital becomes human -- A double transformation -- NotesPart Two Digital Transformation 02 Digital first = customer first -- Technological progress drives customer expectations -- The distrust of e-commerce -- The most important thing? Us! -- Digital first = customer first -- The 'customer first' model -- Notes03 A single digital ecosystem -- The magic of MyMagic+ -- The magic of perfection and the frustration of half solutions -- There is only one customer relationship: The customer is central, not your internal organization -- The digital customer relationship is hybrid: Online and offline -- Beacons on the horizon -- From a customer-oriented strategy to a digital ecosystem -- Notes04 From self-service to automation -- I want everything, and I want it now! -- Return on happiness -- Self service in all phases of the purchase process -- From self-service to self-control -- The Age of Context -- From self-control to automation -- Towards a fully automated customer relationship -- Notes05 Not 'big data', but 'big relevance' -- Enemy of the State -- Everything generates data -- Palantir: how big data grew into big business -- Big relevance -- From big data to big wisdom: the predictable consumer -- From big data to big wisdom: better marketing decisions -- From big data to big help -- From big data to big personalization -- Every company is an information company -- Awesome or creepy? -- The dark side -- From trust to better results -- Digital transformation: The most important ingredients -- NotesPart Three The human transformation -- Introduction 06 The technology becomes human -- From science fiction to science -- The second machine age -- Watson is smarter than people -- Human automation -- Almost ready to pass the Turing test? -- They seem like people -- Singularity: 2015-2032-2045 -- Don't let that person anywhere near my body! -- Hey technology, that's so easy -- but you still can't do it! -- Technology + human is 1+1=3 -- Krulak's law -- The human touch builds an emotional relationship -- Digital interface versus the human touch -- Notes07 Heartketing -- It cost us US$2 billion -- The case for Heartketing -- The obsession of Pieter, Chris and Jean-Paul -- Modern leadership for customers, staff and society -- The proof is in the profit -- Heartketing means positivism -- Heartketing is more than responsible entrepreneurship -- Heartketing means ambition -- With new technology towards a new kind of honesty -- Notes08 The human touch -- Google: one screen, double the creativity -- The human touch is not the same as the humanization of brands -- Even if the digital systems work perfectly, we still love people most -- People as a safety-net? -- Scarcity -- The emotional component of the human interface -- Let your people shine -- Human touch = emotional link -- Notes09 Crowd power -- Back to the beginning -- The power of the crowd 1 -- The crowd economy is expanding at incredible speed -- Direct to the end user -- The crowd economy is an opportunity -- The crowd as part of the emotional customer relationship -- Human connections as the ultimate human component in the customer relationship -- The human transformation: the most important ingredients -- When digital becomes human -- Conclusion -- Notes. | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 0 | |a Business communication. |0 http://id.loc.gov/authorities/subjects/sh87004551 | |
| 650 | 0 | |a Electronic commerce. |0 http://id.loc.gov/authorities/subjects/sh96008434 | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Kundenmanagement |2 gnd | |
| 650 | 7 | |a Kundrelationer. |2 sao | |
| 650 | 7 | |a Affärskommunikation. |2 sao | |
| 650 | 7 | |a Elektronisk handel. |2 sao | |
| 650 | 7 | |a Sales and marketing. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 758 | |i has work: |a When digital becomes human (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXbHrJg9MGGFpjMvjpYrm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Van Belleghem, Steven. |t When digital becomes human. |b 1st Edition |z 9780749473235 |w (DLC) 2015000753 |w (OCoLC)889167285 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=975068 |3 Volltext |
| 938 | |a Kogan Page |b KOGN |n EDZ0001133171 | ||
| 938 | |a Kogan Page |b KOGN |n ePDFKoganPage5316 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH28401427 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00082257 | ||
| 938 | |a Coutts Information Services |b COUT |n 30211998 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL2006877 | ||
| 938 | |a EBSCOhost |b EBSC |n 975068 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30211998 | ||
| 938 | |a YBP Library Services |b YANK |n 12365149 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn906181235 |
|---|---|
| _version_ | 1816882309153947648 |
| adam_text | |
| any_adam_object | |
| author | Van Belleghem, Steven |
| author_facet | Van Belleghem, Steven |
| author_role | |
| author_sort | Van Belleghem, Steven |
| author_variant | b s v bs bsv |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 .V346 2015eb |
| callnumber-search | HF5415.5 .V346 2015eb |
| callnumber-sort | HF 45415.5 V346 42015EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | List of figures -- List of tables -- Acknowledgements -- Foreword Part One Introduction -- Introduction 01 The customer relationships of the future -- Different waves strengthen each other -- The shorter adoptive curve -- From #selfie to #dronie -- Technology as the sixth sense -- Brilliant companies -- but they still miss the boat -- A new field of competition? Or a new customer relationship? -- You can win a battle, but not the war -- Five digital superheroes -- The digital interface leads the dance -- Digital becomes a commodity -- Human transformation as a consequence of digital transformation -- When digital becomes human -- A double transformation -- NotesPart Two Digital Transformation 02 Digital first = customer first -- Technological progress drives customer expectations -- The distrust of e-commerce -- The most important thing? Us! -- Digital first = customer first -- The 'customer first' model -- Notes03 A single digital ecosystem -- The magic of MyMagic+ -- The magic of perfection and the frustration of half solutions -- There is only one customer relationship: The customer is central, not your internal organization -- The digital customer relationship is hybrid: Online and offline -- Beacons on the horizon -- From a customer-oriented strategy to a digital ecosystem -- Notes04 From self-service to automation -- I want everything, and I want it now! -- Return on happiness -- Self service in all phases of the purchase process -- From self-service to self-control -- The Age of Context -- From self-control to automation -- Towards a fully automated customer relationship -- Notes05 Not 'big data', but 'big relevance' -- Enemy of the State -- Everything generates data -- Palantir: how big data grew into big business -- Big relevance -- From big data to big wisdom: the predictable consumer -- From big data to big wisdom: better marketing decisions -- From big data to big help -- From big data to big personalization -- Every company is an information company -- Awesome or creepy? -- The dark side -- From trust to better results -- Digital transformation: The most important ingredients -- NotesPart Three The human transformation -- Introduction 06 The technology becomes human -- From science fiction to science -- The second machine age -- Watson is smarter than people -- Human automation -- Almost ready to pass the Turing test? -- They seem like people -- Singularity: 2015-2032-2045 -- Don't let that person anywhere near my body! -- Hey technology, that's so easy -- but you still can't do it! -- Technology + human is 1+1=3 -- Krulak's law -- The human touch builds an emotional relationship -- Digital interface versus the human touch -- Notes07 Heartketing -- It cost us US$2 billion -- The case for Heartketing -- The obsession of Pieter, Chris and Jean-Paul -- Modern leadership for customers, staff and society -- The proof is in the profit -- Heartketing means positivism -- Heartketing is more than responsible entrepreneurship -- Heartketing means ambition -- With new technology towards a new kind of honesty -- Notes08 The human touch -- Google: one screen, double the creativity -- The human touch is not the same as the humanization of brands -- Even if the digital systems work perfectly, we still love people most -- People as a safety-net? -- Scarcity -- The emotional component of the human interface -- Let your people shine -- Human touch = emotional link -- Notes09 Crowd power -- Back to the beginning -- The power of the crowd 1 -- The crowd economy is expanding at incredible speed -- Direct to the end user -- The crowd economy is an opportunity -- The crowd as part of the emotional customer relationship -- Human connections as the ultimate human component in the customer relationship -- The human transformation: the most important ingredients -- When digital becomes human -- Conclusion -- Notes. |
| ctrlnum | (OCoLC)906181235 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>10379cam a2200913 i 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn906181235</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">150403s2015 pau ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">CDX</subfield><subfield code="d">IDEBK</subfield><subfield code="d">EBLCP</subfield><subfield code="d">YDXCP</subfield><subfield code="d">COO</subfield><subfield code="d">B24X7</subfield><subfield code="d">TEFOD</subfield><subfield code="d">Z5A</subfield><subfield code="d">YDX</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VLB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">NLE</subfield><subfield code="d">UKMGB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">NRC</subfield><subfield code="d">STF</subfield><subfield code="d">S9I</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">EYM</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">KOGAN</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">STBDS</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017192337</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">018120687</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">989718257</subfield><subfield code="a">1005462193</subfield><subfield code="a">1019930440</subfield><subfield code="a">1058492118</subfield><subfield code="a">1096233735</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749473242</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">074947324X</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780749473235</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0749473231</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)906181235</subfield><subfield code="z">(OCoLC)989718257</subfield><subfield code="z">(OCoLC)1005462193</subfield><subfield code="z">(OCoLC)1019930440</subfield><subfield code="z">(OCoLC)1058492118</subfield><subfield code="z">(OCoLC)1096233735</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">228F2886-7779-4237-AC59-6D6408920B64</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">dut</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.5</subfield><subfield code="b">.V346 2015eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/343</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">BUS018000</subfield><subfield code="a">BUS007000</subfield><subfield code="a">BUS041000</subfield><subfield code="a">BUS090010</subfield><subfield code="a">BUS043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Van Belleghem, Steven.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">When digital becomes human :</subfield><subfield code="b">the transformation of customer relationships /</subfield><subfield code="c">Steven Van Belleghem.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Philadelphia, PA :</subfield><subfield code="b">Kogan Page,</subfield><subfield code="c">2015.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person. Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding a human touch. He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing. Packed with examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty"--</subfield><subfield code="c">Provided by publisher</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more"--</subfield><subfield code="c">Provided by publisher</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">List of figures -- List of tables -- Acknowledgements -- Foreword Part One Introduction -- Introduction 01 The customer relationships of the future -- Different waves strengthen each other -- The shorter adoptive curve -- From #selfie to #dronie -- Technology as the sixth sense -- Brilliant companies -- but they still miss the boat -- A new field of competition? Or a new customer relationship? -- You can win a battle, but not the war -- Five digital superheroes -- The digital interface leads the dance -- Digital becomes a commodity -- Human transformation as a consequence of digital transformation -- When digital becomes human -- A double transformation -- NotesPart Two Digital Transformation 02 Digital first = customer first -- Technological progress drives customer expectations -- The distrust of e-commerce -- The most important thing? Us! -- Digital first = customer first -- The 'customer first' model -- Notes03 A single digital ecosystem -- The magic of MyMagic+ -- The magic of perfection and the frustration of half solutions -- There is only one customer relationship: The customer is central, not your internal organization -- The digital customer relationship is hybrid: Online and offline -- Beacons on the horizon -- From a customer-oriented strategy to a digital ecosystem -- Notes04 From self-service to automation -- I want everything, and I want it now! -- Return on happiness -- Self service in all phases of the purchase process -- From self-service to self-control -- The Age of Context -- From self-control to automation -- Towards a fully automated customer relationship -- Notes05 Not 'big data', but 'big relevance' -- Enemy of the State -- Everything generates data -- Palantir: how big data grew into big business -- Big relevance -- From big data to big wisdom: the predictable consumer -- From big data to big wisdom: better marketing decisions -- From big data to big help -- From big data to big personalization -- Every company is an information company -- Awesome or creepy? -- The dark side -- From trust to better results -- Digital transformation: The most important ingredients -- NotesPart Three The human transformation -- Introduction 06 The technology becomes human -- From science fiction to science -- The second machine age -- Watson is smarter than people -- Human automation -- Almost ready to pass the Turing test? -- They seem like people -- Singularity: 2015-2032-2045 -- Don't let that person anywhere near my body! -- Hey technology, that's so easy -- but you still can't do it! -- Technology + human is 1+1=3 -- Krulak's law -- The human touch builds an emotional relationship -- Digital interface versus the human touch -- Notes07 Heartketing -- It cost us US$2 billion -- The case for Heartketing -- The obsession of Pieter, Chris and Jean-Paul -- Modern leadership for customers, staff and society -- The proof is in the profit -- Heartketing means positivism -- Heartketing is more than responsible entrepreneurship -- Heartketing means ambition -- With new technology towards a new kind of honesty -- Notes08 The human touch -- Google: one screen, double the creativity -- The human touch is not the same as the humanization of brands -- Even if the digital systems work perfectly, we still love people most -- People as a safety-net? -- Scarcity -- The emotional component of the human interface -- Let your people shine -- Human touch = emotional link -- Notes09 Crowd power -- Back to the beginning -- The power of the crowd 1 -- The crowd economy is expanding at incredible speed -- Direct to the end user -- The crowd economy is an opportunity -- The crowd as part of the emotional customer relationship -- Human connections as the ultimate human component in the customer relationship -- The human transformation: the most important ingredients -- When digital becomes human -- Conclusion -- Notes.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85034963</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business communication.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh87004551</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Electronic commerce.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh96008434</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Communication dans l'entreprise.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Commerce électronique.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sales & marketing.</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Customer Relations.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Business Communication</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">E-Commerce</subfield><subfield code="x">Internet Marketing.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business communication</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Electronic commerce</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kundrelationer.</subfield><subfield code="2">sao</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Affärskommunikation.</subfield><subfield code="2">sao</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Elektronisk handel.</subfield><subfield code="2">sao</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sales and marketing.</subfield><subfield code="2">thema</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business and Management.</subfield><subfield code="2">ukslc</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">When digital becomes human (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFXbHrJg9MGGFpjMvjpYrm</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Van Belleghem, Steven.</subfield><subfield code="t">When digital becomes human.</subfield><subfield code="b">1st Edition</subfield><subfield code="z">9780749473235</subfield><subfield code="w">(DLC) 2015000753</subfield><subfield code="w">(OCoLC)889167285</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=975068</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Kogan Page</subfield><subfield code="b">KOGN</subfield><subfield code="n">EDZ0001133171</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Kogan Page</subfield><subfield code="b">KOGN</subfield><subfield code="n">ePDFKoganPage5316</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH28401427</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Books 24x7</subfield><subfield code="b">B247</subfield><subfield code="n">bkb00082257</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">30211998</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL2006877</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">975068</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis30211998</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">12365149</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn906181235 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:34Z |
| institution | BVB |
| isbn | 9780749473242 074947324X |
| language | English Dutch |
| oclc_num | 906181235 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page, |
| record_format | marc |
| spelling | Van Belleghem, Steven. When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. 1st edition. Philadelphia, PA : Kogan Page, 2015. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person. Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding a human touch. He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing. Packed with examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty"-- Provided by publisher "In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more"-- Provided by publisher Print version record. Includes bibliographical references and index. List of figures -- List of tables -- Acknowledgements -- Foreword Part One Introduction -- Introduction 01 The customer relationships of the future -- Different waves strengthen each other -- The shorter adoptive curve -- From #selfie to #dronie -- Technology as the sixth sense -- Brilliant companies -- but they still miss the boat -- A new field of competition? Or a new customer relationship? -- You can win a battle, but not the war -- Five digital superheroes -- The digital interface leads the dance -- Digital becomes a commodity -- Human transformation as a consequence of digital transformation -- When digital becomes human -- A double transformation -- NotesPart Two Digital Transformation 02 Digital first = customer first -- Technological progress drives customer expectations -- The distrust of e-commerce -- The most important thing? Us! -- Digital first = customer first -- The 'customer first' model -- Notes03 A single digital ecosystem -- The magic of MyMagic+ -- The magic of perfection and the frustration of half solutions -- There is only one customer relationship: The customer is central, not your internal organization -- The digital customer relationship is hybrid: Online and offline -- Beacons on the horizon -- From a customer-oriented strategy to a digital ecosystem -- Notes04 From self-service to automation -- I want everything, and I want it now! -- Return on happiness -- Self service in all phases of the purchase process -- From self-service to self-control -- The Age of Context -- From self-control to automation -- Towards a fully automated customer relationship -- Notes05 Not 'big data', but 'big relevance' -- Enemy of the State -- Everything generates data -- Palantir: how big data grew into big business -- Big relevance -- From big data to big wisdom: the predictable consumer -- From big data to big wisdom: better marketing decisions -- From big data to big help -- From big data to big personalization -- Every company is an information company -- Awesome or creepy? -- The dark side -- From trust to better results -- Digital transformation: The most important ingredients -- NotesPart Three The human transformation -- Introduction 06 The technology becomes human -- From science fiction to science -- The second machine age -- Watson is smarter than people -- Human automation -- Almost ready to pass the Turing test? -- They seem like people -- Singularity: 2015-2032-2045 -- Don't let that person anywhere near my body! -- Hey technology, that's so easy -- but you still can't do it! -- Technology + human is 1+1=3 -- Krulak's law -- The human touch builds an emotional relationship -- Digital interface versus the human touch -- Notes07 Heartketing -- It cost us US$2 billion -- The case for Heartketing -- The obsession of Pieter, Chris and Jean-Paul -- Modern leadership for customers, staff and society -- The proof is in the profit -- Heartketing means positivism -- Heartketing is more than responsible entrepreneurship -- Heartketing means ambition -- With new technology towards a new kind of honesty -- Notes08 The human touch -- Google: one screen, double the creativity -- The human touch is not the same as the humanization of brands -- Even if the digital systems work perfectly, we still love people most -- People as a safety-net? -- Scarcity -- The emotional component of the human interface -- Let your people shine -- Human touch = emotional link -- Notes09 Crowd power -- Back to the beginning -- The power of the crowd 1 -- The crowd economy is expanding at incredible speed -- Direct to the end user -- The crowd economy is an opportunity -- The crowd as part of the emotional customer relationship -- Human connections as the ultimate human component in the customer relationship -- The human transformation: the most important ingredients -- When digital becomes human -- Conclusion -- Notes. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Communication dans l'entreprise. Commerce électronique. Sales & marketing. bicssc BUSINESS & ECONOMICS Customer Relations. bisacsh BUSINESS & ECONOMICS Business Communication General. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Customer relations fast Electronic commerce fast Kundenmanagement gnd Kundrelationer. sao Affärskommunikation. sao Elektronisk handel. sao Sales and marketing. thema Business and Management. ukslc has work: When digital becomes human (Text) https://id.oclc.org/worldcat/entity/E39PCFXbHrJg9MGGFpjMvjpYrm https://id.oclc.org/worldcat/ontology/hasWork Print version: Van Belleghem, Steven. When digital becomes human. 1st Edition 9780749473235 (DLC) 2015000753 (OCoLC)889167285 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=975068 Volltext |
| spellingShingle | Van Belleghem, Steven When digital becomes human : the transformation of customer relationships / List of figures -- List of tables -- Acknowledgements -- Foreword Part One Introduction -- Introduction 01 The customer relationships of the future -- Different waves strengthen each other -- The shorter adoptive curve -- From #selfie to #dronie -- Technology as the sixth sense -- Brilliant companies -- but they still miss the boat -- A new field of competition? Or a new customer relationship? -- You can win a battle, but not the war -- Five digital superheroes -- The digital interface leads the dance -- Digital becomes a commodity -- Human transformation as a consequence of digital transformation -- When digital becomes human -- A double transformation -- NotesPart Two Digital Transformation 02 Digital first = customer first -- Technological progress drives customer expectations -- The distrust of e-commerce -- The most important thing? Us! -- Digital first = customer first -- The 'customer first' model -- Notes03 A single digital ecosystem -- The magic of MyMagic+ -- The magic of perfection and the frustration of half solutions -- There is only one customer relationship: The customer is central, not your internal organization -- The digital customer relationship is hybrid: Online and offline -- Beacons on the horizon -- From a customer-oriented strategy to a digital ecosystem -- Notes04 From self-service to automation -- I want everything, and I want it now! -- Return on happiness -- Self service in all phases of the purchase process -- From self-service to self-control -- The Age of Context -- From self-control to automation -- Towards a fully automated customer relationship -- Notes05 Not 'big data', but 'big relevance' -- Enemy of the State -- Everything generates data -- Palantir: how big data grew into big business -- Big relevance -- From big data to big wisdom: the predictable consumer -- From big data to big wisdom: better marketing decisions -- From big data to big help -- From big data to big personalization -- Every company is an information company -- Awesome or creepy? -- The dark side -- From trust to better results -- Digital transformation: The most important ingredients -- NotesPart Three The human transformation -- Introduction 06 The technology becomes human -- From science fiction to science -- The second machine age -- Watson is smarter than people -- Human automation -- Almost ready to pass the Turing test? -- They seem like people -- Singularity: 2015-2032-2045 -- Don't let that person anywhere near my body! -- Hey technology, that's so easy -- but you still can't do it! -- Technology + human is 1+1=3 -- Krulak's law -- The human touch builds an emotional relationship -- Digital interface versus the human touch -- Notes07 Heartketing -- It cost us US$2 billion -- The case for Heartketing -- The obsession of Pieter, Chris and Jean-Paul -- Modern leadership for customers, staff and society -- The proof is in the profit -- Heartketing means positivism -- Heartketing is more than responsible entrepreneurship -- Heartketing means ambition -- With new technology towards a new kind of honesty -- Notes08 The human touch -- Google: one screen, double the creativity -- The human touch is not the same as the humanization of brands -- Even if the digital systems work perfectly, we still love people most -- People as a safety-net? -- Scarcity -- The emotional component of the human interface -- Let your people shine -- Human touch = emotional link -- Notes09 Crowd power -- Back to the beginning -- The power of the crowd 1 -- The crowd economy is expanding at incredible speed -- Direct to the end user -- The crowd economy is an opportunity -- The crowd as part of the emotional customer relationship -- Human connections as the ultimate human component in the customer relationship -- The human transformation: the most important ingredients -- When digital becomes human -- Conclusion -- Notes. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Communication dans l'entreprise. Commerce électronique. Sales & marketing. bicssc BUSINESS & ECONOMICS Customer Relations. bisacsh BUSINESS & ECONOMICS Business Communication General. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Customer relations fast Electronic commerce fast Kundenmanagement gnd Kundrelationer. sao Affärskommunikation. sao Elektronisk handel. sao Sales and marketing. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85034963 http://id.loc.gov/authorities/subjects/sh87004551 http://id.loc.gov/authorities/subjects/sh96008434 |
| title | When digital becomes human : the transformation of customer relationships / |
| title_auth | When digital becomes human : the transformation of customer relationships / |
| title_exact_search | When digital becomes human : the transformation of customer relationships / |
| title_full | When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. |
| title_fullStr | When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. |
| title_full_unstemmed | When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. |
| title_short | When digital becomes human : |
| title_sort | when digital becomes human the transformation of customer relationships |
| title_sub | the transformation of customer relationships / |
| topic | Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Communication dans l'entreprise. Commerce électronique. Sales & marketing. bicssc BUSINESS & ECONOMICS Customer Relations. bisacsh BUSINESS & ECONOMICS Business Communication General. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Customer relations fast Electronic commerce fast Kundenmanagement gnd Kundrelationer. sao Affärskommunikation. sao Elektronisk handel. sao Sales and marketing. thema Business and Management. ukslc |
| topic_facet | Customer relations. Business communication. Electronic commerce. Communication dans l'entreprise. Commerce électronique. Sales & marketing. BUSINESS & ECONOMICS Customer Relations. BUSINESS & ECONOMICS Business Communication General. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS E-Commerce Internet Marketing. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Business communication Customer relations Electronic commerce Kundenmanagement Kundrelationer. Affärskommunikation. Elektronisk handel. Sales and marketing. Business and Management. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=975068 |
| work_keys_str_mv | AT vanbelleghemsteven whendigitalbecomeshumanthetransformationofcustomerrelationships |