Marketing scales handbook :: multi-item measures for consumer insight research. Volume 8 /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Forth Worth, Texas, USA :
GCBII Productions, LLC,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xxv, 465 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780692395837 0692395830 |
Internformat
MARC
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| 100 | 1 | |a Bruner, Gordon C., |d 1954- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm |0 http://id.loc.gov/authorities/names/n92052750 | |
| 245 | 1 | 0 | |a Marketing scales handbook : |b multi-item measures for consumer insight research. |n Volume 8 / |c Gordon C. Bruner II. |
| 246 | 3 | 0 | |a Multi-item measures for consumer insight research |
| 264 | 1 | |a Forth Worth, Texas, USA : |b GCBII Productions, LLC, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (xxv, 465 pages) | ||
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| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from e-book title screen (EBL platform, viewed September 8, 2016). | |
| 505 | 0 | |a Cover -- Title page -- Copyright page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Ad Attribute Importance (Artistic Originality) -- Ad Attribute Importance (Authenticity) -- Ad Attribute Importance (Executional Quality) -- Ad Claim�s Precision -- Ad Headline Metaphoric Level -- Affirmation of Customers -- Aloneness -- Analytic/Holistic Thinking Style -- Analytic/Holistic Thinking Style -- Anger -- Anger (Empathetic) -- Animosity Toward Outsourced Countries -- Anxiety (General) -- Anxiety (Purchase) | |
| 505 | 8 | |a Appropriateness of the Warranty Time UnitsAttachment Avoidance -- Attachment to a Person -- Attachment to the Company (Anxiety) -- Attachment to the Company (Comforting) -- Attention Overload -- Attitude Toward Advergames for Children (Negative) -- Attitude Toward Advergames for Children (Positive) -- Attitude Toward Advertising (Credibility) -- Attitude Toward Advertising (Entertaining) -- Attitude Toward Advertising (General) -- Attitude Toward Advertising (Good for Economy) -- Attitude Toward Advertising (Informative) | |
| 505 | 8 | |a Attitude Toward Advertising (Materialism)Attitude Toward Advertising (Social Role) -- Attitude Toward Consuming the Food -- Attitude Toward In-Game Advertising (Believability) -- Attitude Toward In-Game Advertising (Entertaining) -- Attitude Toward In-Game Advertising (General) -- Attitude Toward In-Game Advertising (Realism Enhancement) -- Attitude Toward Offshoring -- Attitude Toward Personalized Advertising (Benefits) -- Attitude Toward Personalized Advertising (Irritating) -- Attitude Toward Puzzles -- Attitude Toward Reading | |
| 505 | 8 | |a Attitude Toward Shopping Websites (Aesthetics)Attitude Toward Shopping Websites (Community) -- Attitude Toward Shopping Websites (Customization) -- Attitude Toward Shopping Websites (Information Benefits) -- Attitude Toward the Ad (Affective) -- Attitude Toward the Ad (Deceptive) -- Attitude Toward the Ad (Humorous) -- Attitude Toward the Ad (Relevance) -- Attitude Toward the Ad (Trustworthiness) -- Attitude Toward the Brand Extension -- Attitude Toward the Brand Extension -- Attitude Toward the Brand -- Attitude Toward the Brand -- Attitude Toward the Cause | |
| 505 | 8 | |a Attitude Toward the Company (Social Responsibility)Attitude Toward the Company's Communications -- Attitude Toward the Experience -- Attitude Toward the Game -- Attitude Toward the Game -- Attitude Toward the Hiking Boots -- Attitude Toward the Hotel -- Attitude Toward the Movie (General) -- Attitude Toward the Object (Disgusting) -- Attitude Toward the Person -- Attitude Toward the Pricing Policy -- Attitude Toward the Promotional Offer -- Attitude Toward the Responsible Drinking Ad (Challenge Appraisals) | |
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Datensatz im Suchindex
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| _version_ | 1816882308880269312 |
| adam_text | |
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| author | Bruner, Gordon C., 1954- |
| author_GND | http://id.loc.gov/authorities/names/n92052750 |
| author_facet | Bruner, Gordon C., 1954- |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Cover -- Title page -- Copyright page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Ad Attribute Importance (Artistic Originality) -- Ad Attribute Importance (Authenticity) -- Ad Attribute Importance (Executional Quality) -- Ad Claim�s Precision -- Ad Headline Metaphoric Level -- Affirmation of Customers -- Aloneness -- Analytic/Holistic Thinking Style -- Analytic/Holistic Thinking Style -- Anger -- Anger (Empathetic) -- Animosity Toward Outsourced Countries -- Anxiety (General) -- Anxiety (Purchase) Appropriateness of the Warranty Time UnitsAttachment Avoidance -- Attachment to a Person -- Attachment to the Company (Anxiety) -- Attachment to the Company (Comforting) -- Attention Overload -- Attitude Toward Advergames for Children (Negative) -- Attitude Toward Advergames for Children (Positive) -- Attitude Toward Advertising (Credibility) -- Attitude Toward Advertising (Entertaining) -- Attitude Toward Advertising (General) -- Attitude Toward Advertising (Good for Economy) -- Attitude Toward Advertising (Informative) Attitude Toward Advertising (Materialism)Attitude Toward Advertising (Social Role) -- Attitude Toward Consuming the Food -- Attitude Toward In-Game Advertising (Believability) -- Attitude Toward In-Game Advertising (Entertaining) -- Attitude Toward In-Game Advertising (General) -- Attitude Toward In-Game Advertising (Realism Enhancement) -- Attitude Toward Offshoring -- Attitude Toward Personalized Advertising (Benefits) -- Attitude Toward Personalized Advertising (Irritating) -- Attitude Toward Puzzles -- Attitude Toward Reading Attitude Toward Shopping Websites (Aesthetics)Attitude Toward Shopping Websites (Community) -- Attitude Toward Shopping Websites (Customization) -- Attitude Toward Shopping Websites (Information Benefits) -- Attitude Toward the Ad (Affective) -- Attitude Toward the Ad (Deceptive) -- Attitude Toward the Ad (Humorous) -- Attitude Toward the Ad (Relevance) -- Attitude Toward the Ad (Trustworthiness) -- Attitude Toward the Brand Extension -- Attitude Toward the Brand Extension -- Attitude Toward the Brand -- Attitude Toward the Brand -- Attitude Toward the Cause Attitude Toward the Company (Social Responsibility)Attitude Toward the Company's Communications -- Attitude Toward the Experience -- Attitude Toward the Game -- Attitude Toward the Game -- Attitude Toward the Hiking Boots -- Attitude Toward the Hotel -- Attitude Toward the Movie (General) -- Attitude Toward the Object (Disgusting) -- Attitude Toward the Person -- Attitude Toward the Pricing Policy -- Attitude Toward the Promotional Offer -- Attitude Toward the Responsible Drinking Ad (Challenge Appraisals) |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3028 |
| dewey-search | 658.8/3028 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | handbooks. aat manuals (instructional materials) aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf |
| genre_facet | handbooks. manuals (instructional materials) Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| id | ZDB-4-EBA-ocn906025950 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:33Z |
| institution | BVB |
| isbn | 9780692395837 0692395830 |
| language | English |
| oclc_num | 906025950 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xxv, 465 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | GCBII Productions, LLC, |
| record_format | marc |
| spelling | Bruner, Gordon C., 1954- author. https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm http://id.loc.gov/authorities/names/n92052750 Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II. Multi-item measures for consumer insight research Forth Worth, Texas, USA : GCBII Productions, LLC, [2015] ©2015 1 online resource (xxv, 465 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Includes bibliographical references. Online resource; title from e-book title screen (EBL platform, viewed September 8, 2016). Cover -- Title page -- Copyright page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Ad Attribute Importance (Artistic Originality) -- Ad Attribute Importance (Authenticity) -- Ad Attribute Importance (Executional Quality) -- Ad Claimâ€?s Precision -- Ad Headline Metaphoric Level -- Affirmation of Customers -- Aloneness -- Analytic/Holistic Thinking Style -- Analytic/Holistic Thinking Style -- Anger -- Anger (Empathetic) -- Animosity Toward Outsourced Countries -- Anxiety (General) -- Anxiety (Purchase) Appropriateness of the Warranty Time UnitsAttachment Avoidance -- Attachment to a Person -- Attachment to the Company (Anxiety) -- Attachment to the Company (Comforting) -- Attention Overload -- Attitude Toward Advergames for Children (Negative) -- Attitude Toward Advergames for Children (Positive) -- Attitude Toward Advertising (Credibility) -- Attitude Toward Advertising (Entertaining) -- Attitude Toward Advertising (General) -- Attitude Toward Advertising (Good for Economy) -- Attitude Toward Advertising (Informative) Attitude Toward Advertising (Materialism)Attitude Toward Advertising (Social Role) -- Attitude Toward Consuming the Food -- Attitude Toward In-Game Advertising (Believability) -- Attitude Toward In-Game Advertising (Entertaining) -- Attitude Toward In-Game Advertising (General) -- Attitude Toward In-Game Advertising (Realism Enhancement) -- Attitude Toward Offshoring -- Attitude Toward Personalized Advertising (Benefits) -- Attitude Toward Personalized Advertising (Irritating) -- Attitude Toward Puzzles -- Attitude Toward Reading Attitude Toward Shopping Websites (Aesthetics)Attitude Toward Shopping Websites (Community) -- Attitude Toward Shopping Websites (Customization) -- Attitude Toward Shopping Websites (Information Benefits) -- Attitude Toward the Ad (Affective) -- Attitude Toward the Ad (Deceptive) -- Attitude Toward the Ad (Humorous) -- Attitude Toward the Ad (Relevance) -- Attitude Toward the Ad (Trustworthiness) -- Attitude Toward the Brand Extension -- Attitude Toward the Brand Extension -- Attitude Toward the Brand -- Attitude Toward the Brand -- Attitude Toward the Cause Attitude Toward the Company (Social Responsibility)Attitude Toward the Company's Communications -- Attitude Toward the Experience -- Attitude Toward the Game -- Attitude Toward the Game -- Attitude Toward the Hiking Boots -- Attitude Toward the Hotel -- Attitude Toward the Movie (General) -- Attitude Toward the Object (Disgusting) -- Attitude Toward the Person -- Attitude Toward the Pricing Policy -- Attitude Toward the Promotional Offer -- Attitude Toward the Responsible Drinking Ad (Challenge Appraisals) English. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast handbooks. aat manuals (instructional materials) aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf Print version: Bruner, Gordon C. Marketing Scales Handbook, Volume 8 : Multi-Item Measures for Consumer Insight Research. Ft. Worth : GCBII Productions, LLC, ©2015 9781530022007 (OCoLC)953589554 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=961542 Volltext |
| spellingShingle | Bruner, Gordon C., 1954- Marketing scales handbook : multi-item measures for consumer insight research. Cover -- Title page -- Copyright page -- Table of Contents -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Ad Attribute Importance (Artistic Originality) -- Ad Attribute Importance (Authenticity) -- Ad Attribute Importance (Executional Quality) -- Ad Claimâ€?s Precision -- Ad Headline Metaphoric Level -- Affirmation of Customers -- Aloneness -- Analytic/Holistic Thinking Style -- Analytic/Holistic Thinking Style -- Anger -- Anger (Empathetic) -- Animosity Toward Outsourced Countries -- Anxiety (General) -- Anxiety (Purchase) Appropriateness of the Warranty Time UnitsAttachment Avoidance -- Attachment to a Person -- Attachment to the Company (Anxiety) -- Attachment to the Company (Comforting) -- Attention Overload -- Attitude Toward Advergames for Children (Negative) -- Attitude Toward Advergames for Children (Positive) -- Attitude Toward Advertising (Credibility) -- Attitude Toward Advertising (Entertaining) -- Attitude Toward Advertising (General) -- Attitude Toward Advertising (Good for Economy) -- Attitude Toward Advertising (Informative) Attitude Toward Advertising (Materialism)Attitude Toward Advertising (Social Role) -- Attitude Toward Consuming the Food -- Attitude Toward In-Game Advertising (Believability) -- Attitude Toward In-Game Advertising (Entertaining) -- Attitude Toward In-Game Advertising (General) -- Attitude Toward In-Game Advertising (Realism Enhancement) -- Attitude Toward Offshoring -- Attitude Toward Personalized Advertising (Benefits) -- Attitude Toward Personalized Advertising (Irritating) -- Attitude Toward Puzzles -- Attitude Toward Reading Attitude Toward Shopping Websites (Aesthetics)Attitude Toward Shopping Websites (Community) -- Attitude Toward Shopping Websites (Customization) -- Attitude Toward Shopping Websites (Information Benefits) -- Attitude Toward the Ad (Affective) -- Attitude Toward the Ad (Deceptive) -- Attitude Toward the Ad (Humorous) -- Attitude Toward the Ad (Relevance) -- Attitude Toward the Ad (Trustworthiness) -- Attitude Toward the Brand Extension -- Attitude Toward the Brand Extension -- Attitude Toward the Brand -- Attitude Toward the Brand -- Attitude Toward the Cause Attitude Toward the Company (Social Responsibility)Attitude Toward the Company's Communications -- Attitude Toward the Experience -- Attitude Toward the Game -- Attitude Toward the Game -- Attitude Toward the Hiking Boots -- Attitude Toward the Hotel -- Attitude Toward the Movie (General) -- Attitude Toward the Object (Disgusting) -- Attitude Toward the Person -- Attitude Toward the Pricing Policy -- Attitude Toward the Promotional Offer -- Attitude Toward the Responsible Drinking Ad (Challenge Appraisals) Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_alt | Multi-item measures for consumer insight research |
| title_auth | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_exact_search | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_full | Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II. |
| title_short | Marketing scales handbook : |
| title_sort | marketing scales handbook multi item measures for consumer insight research |
| title_sub | multi-item measures for consumer insight research. |
| topic | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research Statistical methods Scaling (Social sciences) handbooks. manuals (instructional materials) Handbooks and manuals Handbooks and manuals. Guides et manuels. |
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