Analysis of the cognitive interview in questionnaire design /:

It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, an...

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Bibliographische Detailangaben
1. Verfasser: Willis, Gordon B. (Gordon Bruce)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford : Oxford University Press, [2015]
Schriftenreihe:Series in understanding qualitative research.
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Online-Zugang:Volltext
Zusammenfassung:It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
Beschreibung:1 online resource (viii, 261 pages) : illustrations
Bibliographie:Includes bibliographical references.
ISBN:9780190262822
0190262826

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