Controlling the message :: new media in American political campaigns /
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
New York University Press,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781479865505 1479865508 1479886637 9781479886630 |
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| 245 | 0 | 0 | |a Controlling the message : |b new media in American political campaigns / |c edited by Victoria A. Farrar-Myers and Justin S. Vaughn. |
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| 505 | 0 | |a Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn -- Part 1: Elite Utilization -- 1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch -- 2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams -- 3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart -- 4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz -- Part 2: Message Control in the New Media Environment -- 5. Campaign News in the Time of Twitter / Regina G. Lawrence -- 6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski -- 7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha -- Part 3: Social Media's Impact on Campaign Politics -- 8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner -- 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero -- 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt -- Part 4: Social Media and Civic Relations -- 11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman -- 12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger -- 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano -- Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn. | |
| 520 | |a Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship. | ||
| 650 | 0 | |a Campaign management |x Technological innovations |z United States |x History. | |
| 650 | 0 | |a Internet in political campaigns |z United States |x History. | |
| 650 | 0 | |a Political campaigns |x Technological innovations |z United States |x History. | |
| 650 | 0 | |a Digital media |z United States |x History. | |
| 650 | 6 | |a Campagnes électorales |x Gestion |x Innovations |z États-Unis |x Histoire. | |
| 650 | 6 | |a Internet dans les campagnes électorales |z États-Unis |x Histoire. | |
| 650 | 6 | |a Médias numériques |z États-Unis |x Histoire. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
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| contents | Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn -- Part 1: Elite Utilization -- 1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch -- 2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams -- 3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart -- 4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz -- Part 2: Message Control in the New Media Environment -- 5. Campaign News in the Time of Twitter / Regina G. Lawrence -- 6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski -- 7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha -- Part 3: Social Media's Impact on Campaign Politics -- 8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner -- 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero -- 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt -- Part 4: Social Media and Civic Relations -- 11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman -- 12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger -- 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano -- Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn. |
| ctrlnum | (OCoLC)905544003 |
| dewey-full | 324.7/30973 |
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| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/30973 |
| dewey-search | 324.7/30973 |
| dewey-sort | 3324.7 530973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
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| genre_facet | Electronic books. History |
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| geographic_facet | United States USA |
| id | ZDB-4-EBA-ocn905544003 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:31Z |
| institution | BVB |
| isbn | 9781479865505 1479865508 1479886637 9781479886630 |
| language | English |
| oclc_num | 905544003 |
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| publisher | New York University Press, |
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| spelling | Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn. New York : New York University Press, [2015] ©2015 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Vendor-supplied metadata. Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn -- Part 1: Elite Utilization -- 1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch -- 2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams -- 3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart -- 4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz -- Part 2: Message Control in the New Media Environment -- 5. Campaign News in the Time of Twitter / Regina G. Lawrence -- 6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski -- 7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha -- Part 3: Social Media's Impact on Campaign Politics -- 8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner -- 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero -- 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt -- Part 4: Social Media and Civic Relations -- 11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman -- 12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger -- 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano -- Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship. Campaign management Technological innovations United States History. Internet in political campaigns United States History. Political campaigns Technological innovations United States History. Digital media United States History. Campagnes électorales Gestion Innovations États-Unis Histoire. Internet dans les campagnes électorales États-Unis Histoire. Médias numériques États-Unis Histoire. POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Campaign management Technological innovations fast Digital media fast Internet in political campaigns fast Political campaigns Technological innovations fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Neue Medien gnd http://d-nb.info/gnd/4196910-8 Politische Kampagne gnd USA gnd Electronic books. History fast Farrar-Myers, Victoria A., editor. http://id.loc.gov/authorities/names/n00100367 Vaughn, Justin S., 1978- editor. https://id.oclc.org/worldcat/entity/E39PCjGB9BHBPrGhhmC4WJrC33 http://id.loc.gov/authorities/names/n2012054947 has work: Controlling the message (Text) https://id.oclc.org/worldcat/entity/E39PCGQRMgfjPRGdGbMMyJbQVP https://id.oclc.org/worldcat/ontology/hasWork Print version: Controlling the message. New York : New York University Press, [2015] 9781479886357 1479886351 (DLC) 2014044421 (OCoLC)893452373 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=969946 Volltext |
| spellingShingle | Controlling the message : new media in American political campaigns / Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn -- Part 1: Elite Utilization -- 1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch -- 2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams -- 3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart -- 4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz -- Part 2: Message Control in the New Media Environment -- 5. Campaign News in the Time of Twitter / Regina G. Lawrence -- 6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski -- 7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha -- Part 3: Social Media's Impact on Campaign Politics -- 8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner -- 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero -- 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt -- Part 4: Social Media and Civic Relations -- 11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman -- 12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger -- 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano -- Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn. Campaign management Technological innovations United States History. Internet in political campaigns United States History. Political campaigns Technological innovations United States History. Digital media United States History. Campagnes électorales Gestion Innovations États-Unis Histoire. Internet dans les campagnes électorales États-Unis Histoire. Médias numériques États-Unis Histoire. POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Campaign management Technological innovations fast Digital media fast Internet in political campaigns fast Political campaigns Technological innovations fast Neue Medien gnd http://d-nb.info/gnd/4196910-8 Politische Kampagne gnd |
| subject_GND | http://d-nb.info/gnd/4196910-8 |
| title | Controlling the message : new media in American political campaigns / |
| title_auth | Controlling the message : new media in American political campaigns / |
| title_exact_search | Controlling the message : new media in American political campaigns / |
| title_full | Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn. |
| title_fullStr | Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn. |
| title_full_unstemmed | Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn. |
| title_short | Controlling the message : |
| title_sort | controlling the message new media in american political campaigns |
| title_sub | new media in American political campaigns / |
| topic | Campaign management Technological innovations United States History. Internet in political campaigns United States History. Political campaigns Technological innovations United States History. Digital media United States History. Campagnes électorales Gestion Innovations États-Unis Histoire. Internet dans les campagnes électorales États-Unis Histoire. Médias numériques États-Unis Histoire. POLITICAL SCIENCE Political Process Elections. bisacsh POLITICAL SCIENCE Political Process General. bisacsh Campaign management Technological innovations fast Digital media fast Internet in political campaigns fast Political campaigns Technological innovations fast Neue Medien gnd http://d-nb.info/gnd/4196910-8 Politische Kampagne gnd |
| topic_facet | Campaign management Technological innovations United States History. Internet in political campaigns United States History. Political campaigns Technological innovations United States History. Digital media United States History. Campagnes électorales Gestion Innovations États-Unis Histoire. Internet dans les campagnes électorales États-Unis Histoire. Médias numériques États-Unis Histoire. POLITICAL SCIENCE Political Process Elections. POLITICAL SCIENCE Political Process General. Campaign management Technological innovations Digital media Internet in political campaigns Political campaigns Technological innovations United States Neue Medien Politische Kampagne USA Electronic books. History |
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