Leading digital strategy :: driving business growth through effective e-commerce /
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia :
Kogan Page,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749473105 074947310X 1336021012 9781336021013 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn903931062 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 150224s2015 enk ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d CDX |d EBLCP |d E7B |d OCLCF |d YDXCP |d TEFOD |d UMI |d TEFOD |d OCLCQ |d DEBSZ |d DEBBG |d CSJ |d YDX |d IDB |d AGLDB |d VT2 |d MERUC |d OCLCQ |d AU@ |d OCLCO |d UKMGB |d OCLCQ |d STF |d OCLCA |d S2H |d OCLCQ |d OCLCA |d UKUAL |d OCLCQ |d OCLCO |d KOGAN |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d STBDS | ||
| 016 | 7 | |a 017099893 |2 Uk | |
| 019 | |a 913879993 |a 962048316 |a 976192821 |a 994530975 |a 1005965123 |a 1116073713 |a 1146595356 | ||
| 020 | |a 9780749473105 |q (electronic bk.) | ||
| 020 | |a 074947310X |q (electronic bk.) | ||
| 020 | |a 1336021012 |q (ebk.) | ||
| 020 | |a 9781336021013 |q (ebk.) | ||
| 020 | |z 9780749473099 | ||
| 020 | |z 0749473096 | ||
| 035 | |a (OCoLC)903931062 |z (OCoLC)913879993 |z (OCoLC)962048316 |z (OCoLC)976192821 |z (OCoLC)994530975 |z (OCoLC)1005965123 |z (OCoLC)1116073713 |z (OCoLC)1146595356 | ||
| 037 | |a 6624FF8E-24CF-499A-98DC-53C3B8873808 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5548.32 |b .B656 2015eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.8/72 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Bones, Chris, |d 1958- |1 https://id.oclc.org/worldcat/entity/E39PCjyDdDpMXj89vBPrqD77f3 |0 http://id.loc.gov/authorities/names/n93019122 | |
| 245 | 1 | 0 | |a Leading digital strategy : |b driving business growth through effective e-commerce / |c Christopher Bones, James Hammersley. |
| 264 | 1 | |a London ; |a Philadelphia : |b Kogan Page, |c [2015] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change. | ||
| 505 | 0 | |a 21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model. | |
| 650 | 0 | |a Electronic commerce. |0 http://id.loc.gov/authorities/subjects/sh96008434 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a Business Strategy. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Digitalisierung |2 gnd |0 http://d-nb.info/gnd/4123065-6 | |
| 650 | 7 | |a Electronic Commerce |2 gnd | |
| 650 | 7 | |a Electronic Shopping |2 gnd |0 http://d-nb.info/gnd/4215399-2 | |
| 650 | 7 | |a Handel |2 gnd |0 http://d-nb.info/gnd/4023222-0 | |
| 650 | 7 | |a Online-Shop |2 gnd | |
| 650 | 7 | |a Business strategy. |2 thema | |
| 650 | 7 | |a E-commerce: business aspects. |2 thema | |
| 650 | 7 | |a Management: leadership and motivation. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 700 | 1 | |a Hammersley, James. | |
| 758 | |i has work: |a Leading digital strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCHDrRfXh798xKqbv9FKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bones, Chris, 1958- |t Leading digital strategy |z 9780749473099 |w (DLC) 2014050212 |w (OCoLC)900665355 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958400 |3 Volltext |
| 938 | |a Kogan Page |b KOGN |n EDZ0001729543 | ||
| 938 | |a Coutts Information Services |b COUT |n 30204575 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1973651 | ||
| 938 | |a ebrary |b EBRY |n ebr11025909 | ||
| 938 | |a EBSCOhost |b EBSC |n 958400 | ||
| 938 | |a Kogan Page |b KOGN |n ePDFKoganPage5304 | ||
| 938 | |a YBP Library Services |b YANK |n 12311866 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn903931062 |
|---|---|
| _version_ | 1816882304149094400 |
| adam_text | |
| any_adam_object | |
| author | Bones, Chris, 1958- |
| author2 | Hammersley, James |
| author2_role | |
| author2_variant | j h jh |
| author_GND | http://id.loc.gov/authorities/names/n93019122 |
| author_facet | Bones, Chris, 1958- Hammersley, James |
| author_role | |
| author_sort | Bones, Chris, 1958- |
| author_variant | c b cb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 .B656 2015eb |
| callnumber-search | HF5548.32 .B656 2015eb |
| callnumber-sort | HF 45548.32 B656 42015EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | 21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model. |
| ctrlnum | (OCoLC)903931062 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05781cam a2200865 i 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn903931062</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">150224s2015 enk ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">CDX</subfield><subfield code="d">EBLCP</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCF</subfield><subfield code="d">YDXCP</subfield><subfield code="d">TEFOD</subfield><subfield code="d">UMI</subfield><subfield code="d">TEFOD</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">DEBBG</subfield><subfield code="d">CSJ</subfield><subfield code="d">YDX</subfield><subfield code="d">IDB</subfield><subfield code="d">AGLDB</subfield><subfield code="d">VT2</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCO</subfield><subfield code="d">UKMGB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">OCLCA</subfield><subfield code="d">S2H</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">UKUAL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">KOGAN</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">STBDS</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017099893</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">913879993</subfield><subfield code="a">962048316</subfield><subfield code="a">976192821</subfield><subfield code="a">994530975</subfield><subfield code="a">1005965123</subfield><subfield code="a">1116073713</subfield><subfield code="a">1146595356</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749473105</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">074947310X</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1336021012</subfield><subfield code="q">(ebk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781336021013</subfield><subfield code="q">(ebk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780749473099</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0749473096</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)903931062</subfield><subfield code="z">(OCoLC)913879993</subfield><subfield code="z">(OCoLC)962048316</subfield><subfield code="z">(OCoLC)976192821</subfield><subfield code="z">(OCoLC)994530975</subfield><subfield code="z">(OCoLC)1005965123</subfield><subfield code="z">(OCoLC)1116073713</subfield><subfield code="z">(OCoLC)1146595356</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">6624FF8E-24CF-499A-98DC-53C3B8873808</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5548.32</subfield><subfield code="b">.B656 2015eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bones, Chris,</subfield><subfield code="d">1958-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjyDdDpMXj89vBPrqD77f3</subfield><subfield code="0">http://id.loc.gov/authorities/names/n93019122</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Leading digital strategy :</subfield><subfield code="b">driving business growth through effective e-commerce /</subfield><subfield code="c">Christopher Bones, James Hammersley.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ;</subfield><subfield code="a">Philadelphia :</subfield><subfield code="b">Kogan Page,</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Electronic commerce.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh96008434</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh95005028</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85128511</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Commerce électronique.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing sur Internet.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Planification stratégique.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business Strategy.</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Electronic commerce</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategic planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Digitalisierung</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4123065-6</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Electronic Shopping</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4215399-2</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Handel</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4023222-0</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Online-Shop</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business strategy.</subfield><subfield code="2">thema</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">E-commerce: business aspects.</subfield><subfield code="2">thema</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management: leadership and motivation.</subfield><subfield code="2">thema</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business and Management.</subfield><subfield code="2">ukslc</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hammersley, James.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Leading digital strategy (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGCHDrRfXh798xKqbv9FKd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Bones, Chris, 1958-</subfield><subfield code="t">Leading digital strategy</subfield><subfield code="z">9780749473099</subfield><subfield code="w">(DLC) 2014050212</subfield><subfield code="w">(OCoLC)900665355</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958400</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Kogan Page</subfield><subfield code="b">KOGN</subfield><subfield code="n">EDZ0001729543</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">30204575</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1973651</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr11025909</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">958400</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Kogan Page</subfield><subfield code="b">KOGN</subfield><subfield code="n">ePDFKoganPage5304</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">12311866</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn903931062 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:29Z |
| institution | BVB |
| isbn | 9780749473105 074947310X 1336021012 9781336021013 |
| language | English |
| oclc_num | 903931062 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page, |
| record_format | marc |
| spelling | Bones, Chris, 1958- https://id.oclc.org/worldcat/entity/E39PCjyDdDpMXj89vBPrqD77f3 http://id.loc.gov/authorities/names/n93019122 Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones, James Hammersley. London ; Philadelphia : Kogan Page, [2015] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change. 21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model. Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Commerce électronique. Marketing sur Internet. Planification stratégique. Business Strategy. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd http://d-nb.info/gnd/4123065-6 Electronic Commerce gnd Electronic Shopping gnd http://d-nb.info/gnd/4215399-2 Handel gnd http://d-nb.info/gnd/4023222-0 Online-Shop gnd Business strategy. thema E-commerce: business aspects. thema Management: leadership and motivation. thema Business and Management. ukslc Hammersley, James. has work: Leading digital strategy (Text) https://id.oclc.org/worldcat/entity/E39PCGCHDrRfXh798xKqbv9FKd https://id.oclc.org/worldcat/ontology/hasWork Print version: Bones, Chris, 1958- Leading digital strategy 9780749473099 (DLC) 2014050212 (OCoLC)900665355 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958400 Volltext |
| spellingShingle | Bones, Chris, 1958- Leading digital strategy : driving business growth through effective e-commerce / 21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model. Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Commerce électronique. Marketing sur Internet. Planification stratégique. Business Strategy. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd http://d-nb.info/gnd/4123065-6 Electronic Commerce gnd Electronic Shopping gnd http://d-nb.info/gnd/4215399-2 Handel gnd http://d-nb.info/gnd/4023222-0 Online-Shop gnd Business strategy. thema E-commerce: business aspects. thema Management: leadership and motivation. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96008434 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh85128511 http://d-nb.info/gnd/4123065-6 http://d-nb.info/gnd/4215399-2 http://d-nb.info/gnd/4023222-0 |
| title | Leading digital strategy : driving business growth through effective e-commerce / |
| title_auth | Leading digital strategy : driving business growth through effective e-commerce / |
| title_exact_search | Leading digital strategy : driving business growth through effective e-commerce / |
| title_full | Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones, James Hammersley. |
| title_fullStr | Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones, James Hammersley. |
| title_full_unstemmed | Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones, James Hammersley. |
| title_short | Leading digital strategy : |
| title_sort | leading digital strategy driving business growth through effective e commerce |
| title_sub | driving business growth through effective e-commerce / |
| topic | Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Commerce électronique. Marketing sur Internet. Planification stratégique. Business Strategy. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd http://d-nb.info/gnd/4123065-6 Electronic Commerce gnd Electronic Shopping gnd http://d-nb.info/gnd/4215399-2 Handel gnd http://d-nb.info/gnd/4023222-0 Online-Shop gnd Business strategy. thema E-commerce: business aspects. thema Management: leadership and motivation. thema Business and Management. ukslc |
| topic_facet | Electronic commerce. Internet marketing. Strategic planning. Commerce électronique. Marketing sur Internet. Planification stratégique. Business Strategy. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Electronic commerce Internet marketing Strategic planning Digitalisierung Electronic Commerce Electronic Shopping Handel Online-Shop Business strategy. E-commerce: business aspects. Management: leadership and motivation. Business and Management. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958400 |
| work_keys_str_mv | AT boneschris leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce AT hammersleyjames leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce |