A word from our sponsor :: admen, advertising, and the golden age of radio /
This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Fordham University Press,
[2013]
|
| Ausgabe: | First edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. |
| Beschreibung: | 1 online resource (404 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780823253777 0823253775 9780823255238 0823255239 9780823268931 0823268934 |
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| 100 | 1 | |a Meyers, Cynthia B. | |
| 245 | 1 | 2 | |a A word from our sponsor : |b admen, advertising, and the golden age of radio / |c Cynthia B. Meyers. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Fordham University Press, |c [2013] | |
| 264 | 4 | |c ©2014 | |
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| 520 | |a This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. | ||
| 505 | 0 | |a Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. | |
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| 650 | 0 | |a Advertising in popular culture |z United States |x History |y 20th century. | |
| 650 | 6 | |a Émissions radiophoniques |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Radio |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Publicité dans la culture populaire |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
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| 650 | 7 | |a Radio advertising |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Meyers, Cynthia B. |t Word from our sponsor : badmen, advertising, and the golden age of radio. |d New York : Fordham University Press, 2014 |h ix, 391 pages |z 9780823253708 |z 9780823253715 |w (DLC) 2013024364 |
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Datensatz im Suchindex
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| _version_ | 1813903671866425344 |
| adam_text | |
| any_adam_object | |
| author | Meyers, Cynthia B. |
| author_facet | Meyers, Cynthia B. |
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| contents | Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. |
| ctrlnum | (OCoLC)899045147 |
| dewey-full | 659.14/2097309041 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/2097309041 |
| dewey-search | 659.14/2097309041 |
| dewey-sort | 3659.14 102097309041 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn899045147 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-25T16:22:24Z |
| institution | BVB |
| isbn | 9780823253777 0823253775 9780823255238 0823255239 9780823268931 0823268934 |
| language | English |
| oclc_num | 899045147 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (404 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Fordham University Press, |
| record_format | marc |
| spelling | Meyers, Cynthia B. A word from our sponsor : admen, advertising, and the golden age of radio / Cynthia B. Meyers. First edition. New York : Fordham University Press, [2013] ©2014 1 online resource (404 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. Print version record. This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. Radio advertising United States History 20th century. Radio programs United States History 20th century. Radio broadcasting United States History 20th century. Advertising in popular culture United States History 20th century. Émissions radiophoniques États-Unis Histoire 20e siècle. Radio États-Unis Histoire 20e siècle. Publicité dans la culture populaire États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising in popular culture fast Radio advertising fast Radio broadcasting fast Radio programs fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 1900-1999 fast History fast has work: Word from Our Sponsor (Text) https://id.oclc.org/worldcat/entity/E39PCYRvHtTFXHvxjHQCW4hjWC https://id.oclc.org/worldcat/ontology/hasWork Print version: Meyers, Cynthia B. Word from our sponsor : badmen, advertising, and the golden age of radio. New York : Fordham University Press, 2014 ix, 391 pages 9780823253708 9780823253715 (DLC) 2013024364 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=647073 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=647073 Volltext |
| spellingShingle | Meyers, Cynthia B. A word from our sponsor : admen, advertising, and the golden age of radio / Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. Radio advertising United States History 20th century. Radio programs United States History 20th century. Radio broadcasting United States History 20th century. Advertising in popular culture United States History 20th century. Émissions radiophoniques États-Unis Histoire 20e siècle. Radio États-Unis Histoire 20e siècle. Publicité dans la culture populaire États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising in popular culture fast Radio advertising fast Radio broadcasting fast Radio programs fast |
| title | A word from our sponsor : admen, advertising, and the golden age of radio / |
| title_auth | A word from our sponsor : admen, advertising, and the golden age of radio / |
| title_exact_search | A word from our sponsor : admen, advertising, and the golden age of radio / |
| title_full | A word from our sponsor : admen, advertising, and the golden age of radio / Cynthia B. Meyers. |
| title_fullStr | A word from our sponsor : admen, advertising, and the golden age of radio / Cynthia B. Meyers. |
| title_full_unstemmed | A word from our sponsor : admen, advertising, and the golden age of radio / Cynthia B. Meyers. |
| title_short | A word from our sponsor : |
| title_sort | word from our sponsor admen advertising and the golden age of radio |
| title_sub | admen, advertising, and the golden age of radio / |
| topic | Radio advertising United States History 20th century. Radio programs United States History 20th century. Radio broadcasting United States History 20th century. Advertising in popular culture United States History 20th century. Émissions radiophoniques États-Unis Histoire 20e siècle. Radio États-Unis Histoire 20e siècle. Publicité dans la culture populaire États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising in popular culture fast Radio advertising fast Radio broadcasting fast Radio programs fast |
| topic_facet | Radio advertising United States History 20th century. Radio programs United States History 20th century. Radio broadcasting United States History 20th century. Advertising in popular culture United States History 20th century. Émissions radiophoniques États-Unis Histoire 20e siècle. Radio États-Unis Histoire 20e siècle. Publicité dans la culture populaire États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Advertising & Promotion. Advertising in popular culture Radio advertising Radio broadcasting Radio programs United States History |
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