Advertising in a free society /:
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, England :
The Institute of Economic Affairs,
2014.
|
| Schriftenreihe: | Hobart paper.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry. |
| Beschreibung: | 1 online resource (206 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780255366670 0255366671 |
Internformat
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| 100 | 1 | |a Harris, Ralph, |e author. | |
| 245 | 1 | 0 | |a Advertising in a free society / |c Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon. |
| 264 | 1 | |a London, England : |b The Institute of Economic Affairs, |c 2014. | |
| 264 | 4 | |c ©2014 | |
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| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed November 5, 2014). | |
| 505 | 0 | |a The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice. | |
| 505 | 8 | |a Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? | |
| 505 | 8 | |a Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope. | |
| 505 | 8 | |a Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television -- who was right?; Forecasts; Results; References. | |
| 520 | |a This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry. | ||
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| 650 | 6 | |a Liberté d'expression. | |
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| 700 | 1 | |a Seldon, Arthur, |e author. | |
| 700 | 1 | |a Snowdon, Christopher, |e author of introduction, etc. | |
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Datensatz im Suchindex
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| _version_ | 1813903668722794496 |
| adam_text | |
| any_adam_object | |
| author | Harris, Ralph Seldon, Arthur |
| author2 | Snowdon, Christopher |
| author2_role | aui |
| author2_variant | c s cs |
| author_facet | Harris, Ralph Seldon, Arthur Snowdon, Christopher |
| author_role | aut aut |
| author_sort | Harris, Ralph |
| author_variant | r h rh a s as |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.G7 .H377 2014eb |
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| contents | The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice. Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope. Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television -- who was right?; Forecasts; Results; References. |
| ctrlnum | (OCoLC)896846648 |
| dewey-full | 338.4765910941 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4765910941 |
| dewey-search | 338.4765910941 |
| dewey-sort | 3338.4765910941 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-10-25T16:22:21Z |
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| series | Hobart paper. |
| series2 | Hobart Papers |
| spelling | Harris, Ralph, author. Advertising in a free society / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon. London, England : The Institute of Economic Affairs, 2014. ©2014 1 online resource (206 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Hobart Papers Includes bibliographical references. Online resource; title from PDF title page (ebrary, viewed November 5, 2014). The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice. Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope. Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television -- who was right?; Forecasts; Results; References. This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry. Advertising Great Britain. Capitalism Social aspects. Freedom of speech. http://id.loc.gov/authorities/subjects/sh85051707 Liberté d'expression. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Capitalism Social aspects fast Freedom of speech fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP Seldon, Arthur, author. Snowdon, Christopher, author of introduction, etc. has work: Advertising in a free society (Text) https://id.oclc.org/worldcat/entity/E39PCG4RytCJRmQJwKRXcWKdry https://id.oclc.org/worldcat/ontology/hasWork Print version: Harris, Ralph. Advertising in a free society. London, England : The Institute of Economic Affairs, ©2014 xiv, 186 pages 9780255366960 Hobart paper. http://id.loc.gov/authorities/names/n42037277 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=878324 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=878324 Volltext |
| spellingShingle | Harris, Ralph Seldon, Arthur Advertising in a free society / Hobart paper. The author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice. Truth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? Long-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope. Appeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television -- who was right?; Forecasts; Results; References. Advertising Great Britain. Capitalism Social aspects. Freedom of speech. http://id.loc.gov/authorities/subjects/sh85051707 Liberté d'expression. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Capitalism Social aspects fast Freedom of speech fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85051707 |
| title | Advertising in a free society / |
| title_auth | Advertising in a free society / |
| title_exact_search | Advertising in a free society / |
| title_full | Advertising in a free society / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon. |
| title_fullStr | Advertising in a free society / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon. |
| title_full_unstemmed | Advertising in a free society / Ralph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon. |
| title_short | Advertising in a free society / |
| title_sort | advertising in a free society |
| topic | Advertising Great Britain. Capitalism Social aspects. Freedom of speech. http://id.loc.gov/authorities/subjects/sh85051707 Liberté d'expression. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Capitalism Social aspects fast Freedom of speech fast |
| topic_facet | Advertising Great Britain. Capitalism Social aspects. Freedom of speech. Liberté d'expression. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Capitalism Social aspects Freedom of speech Great Britain |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=878324 |
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