Visual communication research designs /:

"Visual Communication Research Designs offers detailed guidance for using a variety of research methods to investigate visual communications. This book embeds each method - interview, draw-and-write, diary, Photovoice, case study, visual ethnography, focus group, discourse analysis, and content...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Kenney, Keith R. (Keith Raymond)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : Routledge, 2009.
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"Visual Communication Research Designs offers detailed guidance for using a variety of research methods to investigate visual communications. This book embeds each method - interview, draw-and-write, diary, Photovoice, case study, visual ethnography, focus group, discourse analysis, and content analysis - within a research design. Chapters begin with a brief, engaging story, such as: why people really include visuals on Facebook; why Picasso could draw but barely pass elementary school; and how camera phones can be used for intimate communication." "They then address key research components for each method, such as theoretical perspective, units of analysis, sampling, data analysis, data display, quality control, advantages/disadvantages, ethical issues, and the resources needed to complete the research." "Author Keith Kenney provides a consistent voice as well as a variety of perspectives from eleven contributors, each describing his/her work on a particular research project. With this book, Kenney moves visual communication away from a medium-centered approach (such as television or film) to a communication-centered approach (including intrapersonal, interpersonal, group, organization, public, and mass communication)." "Providing explicit, practical guidance in an accessible, understandable format, this book will facilitate more and better research about visual communication."--Jacket.
Beschreibung:1 online resource (xvii, 289 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 267-283) and index.
ISBN:9781135859275
1135859272
1281931225
9781281931221
9786611931223
6611931228
1135859264
9781135859268

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen