Viral marketing within social networking sites :: the creation of an effective viral marketing campaign /
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Mar...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg [Germany] :
Diplomica Verlag Gmbh,
2014.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of. |
| Beschreibung: | 1 online resource (pages .) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783842849228 3842849222 |
Internformat
MARC
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| 505 | 0 | |a Viral Marketing within Social Networking Sites; Executive Summary; Table of Contents; List of tables; List of Illustrations; List of Abbreviations; 1 Introduction; 1.1 Background; 1.2 Objective; 1.3 Approach; 2 Literature Review; 2.1 Etymological Roots of Viral Marketing; 2.2 Evolution of Viral Marketing; 2.3 Theoretical Foundations; 2.4 Defining Viral Marketing; 2.5 Setting Up a Viral Marketing Campaign; 2.6 Classification of Viral Marketing; 3 Viral Marketing in Social Networks; 3.1 Method; 3.2 Survey Results; 3.3 Reflecting the Research Questions; 4 Conclusion; 4.1 Limitations; 4.2 Outlook. | |
| 505 | 8 | |a Reference ListAppendices; A1. List of Authors of Definitions and characterisations of VM; A2. Fragmentation of VM Definitions; A3. Customer Loyalty Ladder; A4. WOMMA types of WOM Marketing; A5. Survey Introduction Page; A6. Survey -- Stage 1; A7. Survey -- Stage 2; A8. Survey -- Stage 3; A9. Survey -- Stage 4; A10. Survey -- Demographic Data. | |
| 520 | |a Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Viral marketing. |0 http://id.loc.gov/authorities/subjects/sh2003011474 | |
| 650 | 0 | |a Social networks |x Marketing. | |
| 650 | 6 | |a Marketing viral. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Viral marketing |2 fast | |
| 758 | |i has work: |a Viral marketing within social networking sites (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3Pckb4RvJhtPgxYCyBVmd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Wilde, Sven. |t Viral marketing within social networking sites |z 384289922X |w (OCoLC)852829602 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Wilde, Sven |
| author_facet | Wilde, Sven |
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| collection | ZDB-4-EBA |
| contents | Viral Marketing within Social Networking Sites; Executive Summary; Table of Contents; List of tables; List of Illustrations; List of Abbreviations; 1 Introduction; 1.1 Background; 1.2 Objective; 1.3 Approach; 2 Literature Review; 2.1 Etymological Roots of Viral Marketing; 2.2 Evolution of Viral Marketing; 2.3 Theoretical Foundations; 2.4 Defining Viral Marketing; 2.5 Setting Up a Viral Marketing Campaign; 2.6 Classification of Viral Marketing; 3 Viral Marketing in Social Networks; 3.1 Method; 3.2 Survey Results; 3.3 Reflecting the Research Questions; 4 Conclusion; 4.1 Limitations; 4.2 Outlook. Reference ListAppendices; A1. List of Authors of Definitions and characterisations of VM; A2. Fragmentation of VM Definitions; A3. Customer Loyalty Ladder; A4. WOMMA types of WOM Marketing; A5. Survey Introduction Page; A6. Survey -- Stage 1; A7. Survey -- Stage 2; A8. Survey -- Stage 3; A9. Survey -- Stage 4; A10. Survey -- Demographic Data. |
| ctrlnum | (OCoLC)883145473 |
| dewey-full | 658.872028546 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.872028546 |
| dewey-search | 658.872028546 |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBA-ocn883145473 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:04Z |
| institution | BVB |
| isbn | 9783842849228 3842849222 |
| language | English |
| oclc_num | 883145473 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (pages .) |
| psigel | ZDB-4-EBA |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Diplomica Verlag Gmbh, |
| record_format | marc |
| spelling | Wilde, Sven, author. Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde. Hamburg [Germany] : Diplomica Verlag Gmbh, 2014. 1 online resource (pages .) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references. Viral Marketing within Social Networking Sites; Executive Summary; Table of Contents; List of tables; List of Illustrations; List of Abbreviations; 1 Introduction; 1.1 Background; 1.2 Objective; 1.3 Approach; 2 Literature Review; 2.1 Etymological Roots of Viral Marketing; 2.2 Evolution of Viral Marketing; 2.3 Theoretical Foundations; 2.4 Defining Viral Marketing; 2.5 Setting Up a Viral Marketing Campaign; 2.6 Classification of Viral Marketing; 3 Viral Marketing in Social Networks; 3.1 Method; 3.2 Survey Results; 3.3 Reflecting the Research Questions; 4 Conclusion; 4.1 Limitations; 4.2 Outlook. Reference ListAppendices; A1. List of Authors of Definitions and characterisations of VM; A2. Fragmentation of VM Definitions; A3. Customer Loyalty Ladder; A4. WOMMA types of WOM Marketing; A5. Survey Introduction Page; A6. Survey -- Stage 1; A7. Survey -- Stage 2; A8. Survey -- Stage 3; A9. Survey -- Stage 4; A10. Survey -- Demographic Data. Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of. English. Viral marketing. http://id.loc.gov/authorities/subjects/sh2003011474 Social networks Marketing. Marketing viral. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Viral marketing fast has work: Viral marketing within social networking sites (Text) https://id.oclc.org/worldcat/entity/E39PD3Pckb4RvJhtPgxYCyBVmd https://id.oclc.org/worldcat/ontology/hasWork Print version: Wilde, Sven. Viral marketing within social networking sites 384289922X (OCoLC)852829602 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=794862 Volltext |
| spellingShingle | Wilde, Sven Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Viral Marketing within Social Networking Sites; Executive Summary; Table of Contents; List of tables; List of Illustrations; List of Abbreviations; 1 Introduction; 1.1 Background; 1.2 Objective; 1.3 Approach; 2 Literature Review; 2.1 Etymological Roots of Viral Marketing; 2.2 Evolution of Viral Marketing; 2.3 Theoretical Foundations; 2.4 Defining Viral Marketing; 2.5 Setting Up a Viral Marketing Campaign; 2.6 Classification of Viral Marketing; 3 Viral Marketing in Social Networks; 3.1 Method; 3.2 Survey Results; 3.3 Reflecting the Research Questions; 4 Conclusion; 4.1 Limitations; 4.2 Outlook. Reference ListAppendices; A1. List of Authors of Definitions and characterisations of VM; A2. Fragmentation of VM Definitions; A3. Customer Loyalty Ladder; A4. WOMMA types of WOM Marketing; A5. Survey Introduction Page; A6. Survey -- Stage 1; A7. Survey -- Stage 2; A8. Survey -- Stage 3; A9. Survey -- Stage 4; A10. Survey -- Demographic Data. Viral marketing. http://id.loc.gov/authorities/subjects/sh2003011474 Social networks Marketing. Marketing viral. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Viral marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2003011474 |
| title | Viral marketing within social networking sites : the creation of an effective viral marketing campaign / |
| title_auth | Viral marketing within social networking sites : the creation of an effective viral marketing campaign / |
| title_exact_search | Viral marketing within social networking sites : the creation of an effective viral marketing campaign / |
| title_full | Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde. |
| title_fullStr | Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde. |
| title_full_unstemmed | Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde. |
| title_short | Viral marketing within social networking sites : |
| title_sort | viral marketing within social networking sites the creation of an effective viral marketing campaign |
| title_sub | the creation of an effective viral marketing campaign / |
| topic | Viral marketing. http://id.loc.gov/authorities/subjects/sh2003011474 Social networks Marketing. Marketing viral. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Viral marketing fast |
| topic_facet | Viral marketing. Social networks Marketing. Marketing viral. BUSINESS & ECONOMICS E-Commerce Internet Marketing. Viral marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=794862 |
| work_keys_str_mv | AT wildesven viralmarketingwithinsocialnetworkingsitesthecreationofaneffectiveviralmarketingcampaign |