Breakthrough Branding :: Positioning Your Library to Survive and Thrive.
Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics c...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
American Library Association,
2014.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. |
| Beschreibung: | 1 online resource (218 pages) |
| ISBN: | 9781555707668 1555707661 |
Internformat
MARC
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|---|---|---|---|
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| 006 | m o d | ||
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| 100 | 1 | |a Walters, Suzanne. | |
| 245 | 1 | 0 | |a Breakthrough Branding : |b Positioning Your Library to Survive and Thrive. |
| 260 | |a Chicago : |b American Library Association, |c 2014. | ||
| 300 | |a 1 online resource (218 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index. | |
| 520 | |a Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Stratégie de marque. | |
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| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 700 | 1 | |a Jackson, Kent. | |
| 758 | |i has work: |a Breakthrough branding (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGfCkYmrhvwcyTTWcYGCgq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Walters, Suzanne. |t Breakthrough Branding. |d Chicago : American Library Association, 2014 |z 9781555707668 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Walters, Suzanne |
| author2 | Jackson, Kent |
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| author_facet | Walters, Suzanne Jackson, Kent |
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| contents | List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index. |
| ctrlnum | (OCoLC)881416915 |
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| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:02Z |
| institution | BVB |
| isbn | 9781555707668 1555707661 |
| language | English |
| oclc_num | 881416915 |
| open_access_boolean | |
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| physical | 1 online resource (218 pages) |
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| spelling | Walters, Suzanne. Breakthrough Branding : Positioning Your Library to Survive and Thrive. Chicago : American Library Association, 2014. 1 online resource (218 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index. Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Libraries Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Branding (Marketing) fast Libraries Marketing fast Jackson, Kent. has work: Breakthrough branding (Text) https://id.oclc.org/worldcat/entity/E39PCGfCkYmrhvwcyTTWcYGCgq https://id.oclc.org/worldcat/ontology/hasWork Print version: Walters, Suzanne. Breakthrough Branding. Chicago : American Library Association, 2014 9781555707668 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=792248 Volltext |
| spellingShingle | Walters, Suzanne Breakthrough Branding : Positioning Your Library to Survive and Thrive. List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index. Libraries Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Branding (Marketing) fast Libraries Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Breakthrough Branding : Positioning Your Library to Survive and Thrive. |
| title_auth | Breakthrough Branding : Positioning Your Library to Survive and Thrive. |
| title_exact_search | Breakthrough Branding : Positioning Your Library to Survive and Thrive. |
| title_full | Breakthrough Branding : Positioning Your Library to Survive and Thrive. |
| title_fullStr | Breakthrough Branding : Positioning Your Library to Survive and Thrive. |
| title_full_unstemmed | Breakthrough Branding : Positioning Your Library to Survive and Thrive. |
| title_short | Breakthrough Branding : |
| title_sort | breakthrough branding positioning your library to survive and thrive |
| title_sub | Positioning Your Library to Survive and Thrive. |
| topic | Libraries Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Branding (Marketing) fast Libraries Marketing fast |
| topic_facet | Libraries Marketing. Branding (Marketing) Stratégie de marque. branding. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Libraries Marketing |
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