Social marketing in India /:
This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behavi...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi :
SAGE,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus. |
| Beschreibung: | 1 online resource (xiii, 424 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9788132118671 8132118677 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn880878012 | ||
| 003 | OCoLC | ||
| 005 | 20240705115654.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140603s2013 ii a ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d OCLCF |d YDXCP |d EBLCP |d CDX |d IDEBK |d E7B |d OCLCQ |d AGLDB |d OCLCQ |d MERUC |d OCLCQ |d UUM |d VNS |d VTS |d OCLCA |d REC |d OCLCQ |d STF |d M8D |d UKAHL |d OCLCQ |d K6U |d OCLCQ |d OCLCO |d INARC |d OCLCQ |d OCLCO |d OCLCL |d SXB | ||
| 019 | |a 881023451 |a 881162025 | ||
| 020 | |a 9788132118671 |q (electronic bk.) | ||
| 020 | |a 8132118677 |q (electronic bk.) | ||
| 020 | |z 9788132113577 | ||
| 020 | |z 8132113578 | ||
| 035 | |a (OCoLC)880878012 |z (OCoLC)881023451 |z (OCoLC)881162025 | ||
| 037 | |a 784849 |b EBSCO | ||
| 043 | |a a-ii--- | ||
| 050 | 4 | |a HF5414 |b .D47 2013eb | |
| 072 | 7 | |a POL |x 019000 |2 bisacsh | |
| 072 | 7 | |a SOC |x 016000 |2 bisacsh | |
| 082 | 7 | |a 361.0068/8 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Deshpande, Sameer, |e author. | |
| 245 | 1 | 0 | |a Social marketing in India / |c Sameer Deshpande, Nancy R. Lee. |
| 264 | 1 | |a New Delhi : |b SAGE, |c 2013. | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (xiii, 424 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword Philip Kotler -- I: UNDERSTANDING SOCIAL MARKETING -- Defining Social Marketing -- 10 Steps in the Strategic Marketing Planning Process -- 16 Tips for Success -- II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT -- Determining Research Needs and Options -- Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis -- III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS -- Segmenting, Evaluating, and Selecting Target Audiences -- Setting Behavior Objectives and Goals -- Identifying Barriers, Benefits, the Competition, and Influential Others -- IV: DEVELOPING SOCIAL MARKETING STRATEGIES -- Crafting a Desired Positioning -- Product: Creating a Product Platform -- Price: Determining Monetary and Nonmonetary Incentives and Disincentives -- Place: Making Access Convenient and Pleasant -- Promotion: Deciding on Messages, Messengers, and Creative Strategies -- Promotion: Selecting Communication Channels -- V: MANAGING SOCIAL MARKETING PROGRAMS -- Developing a Plan for Monitoring and Evaluation -- Establishing Budgets and Finding Funding -- Creating an Implementation Plan and Sustaining Behavior -- Epilogue -- Appendix: Social Marketing Planning Worksheets -- Name Index -- Subject Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus. | ||
| 650 | 0 | |a Social marketing |z India. | |
| 650 | 6 | |a Marketing social |z Inde. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Services & Welfare. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Human Services. |2 bisacsh | |
| 650 | 7 | |a Social marketing |2 fast | |
| 651 | 7 | |a India |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Lee, Nancy R., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Deshpande, Sameer. |t Social marketing in India |z 9788132113577 |w (DLC) 2013035954 |w (OCoLC)857754285 |
| 856 | 1 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849 |3 Volltext | |
| 856 | 1 | |l CBO01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849 |3 Volltext | |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29991507 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26210416 | ||
| 938 | |a Coutts Information Services |b COUT |n 27993268 | ||
| 938 | |a EBSCOhost |b EBSC |n 784849 | ||
| 938 | |a Internet Archive |b INAR |n socialmarketingi0000desh | ||
| 938 | |a YBP Library Services |b YANK |n 11832511 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn880878012 |
|---|---|
| _version_ | 1813903649655488512 |
| adam_text | |
| any_adam_object | |
| author | Deshpande, Sameer Lee, Nancy R. |
| author_facet | Deshpande, Sameer Lee, Nancy R. |
| author_role | aut aut |
| author_sort | Deshpande, Sameer |
| author_variant | s d sd n r l nr nrl |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 .D47 2013eb |
| callnumber-search | HF5414 .D47 2013eb |
| callnumber-sort | HF 45414 D47 42013EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Foreword Philip Kotler -- I: UNDERSTANDING SOCIAL MARKETING -- Defining Social Marketing -- 10 Steps in the Strategic Marketing Planning Process -- 16 Tips for Success -- II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT -- Determining Research Needs and Options -- Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis -- III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS -- Segmenting, Evaluating, and Selecting Target Audiences -- Setting Behavior Objectives and Goals -- Identifying Barriers, Benefits, the Competition, and Influential Others -- IV: DEVELOPING SOCIAL MARKETING STRATEGIES -- Crafting a Desired Positioning -- Product: Creating a Product Platform -- Price: Determining Monetary and Nonmonetary Incentives and Disincentives -- Place: Making Access Convenient and Pleasant -- Promotion: Deciding on Messages, Messengers, and Creative Strategies -- Promotion: Selecting Communication Channels -- V: MANAGING SOCIAL MARKETING PROGRAMS -- Developing a Plan for Monitoring and Evaluation -- Establishing Budgets and Finding Funding -- Creating an Implementation Plan and Sustaining Behavior -- Epilogue -- Appendix: Social Marketing Planning Worksheets -- Name Index -- Subject Index. |
| ctrlnum | (OCoLC)880878012 |
| dewey-full | 361.0068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 361 - Social problems and services |
| dewey-raw | 361.0068/8 |
| dewey-search | 361.0068/8 |
| dewey-sort | 3361.0068 18 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04234cam a2200613 i 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn880878012</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20240705115654.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">140603s2013 ii a ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">YDXCP</subfield><subfield code="d">EBLCP</subfield><subfield code="d">CDX</subfield><subfield code="d">IDEBK</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UUM</subfield><subfield code="d">VNS</subfield><subfield code="d">VTS</subfield><subfield code="d">OCLCA</subfield><subfield code="d">REC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">M8D</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">K6U</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">SXB</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">881023451</subfield><subfield code="a">881162025</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788132118671</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">8132118677</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9788132113577</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">8132113578</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)880878012</subfield><subfield code="z">(OCoLC)881023451</subfield><subfield code="z">(OCoLC)881162025</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">784849</subfield><subfield code="b">EBSCO</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">a-ii---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5414</subfield><subfield code="b">.D47 2013eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">POL</subfield><subfield code="x">019000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">SOC</subfield><subfield code="x">016000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">361.0068/8</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Deshpande, Sameer,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social marketing in India /</subfield><subfield code="c">Sameer Deshpande, Nancy R. Lee.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Delhi :</subfield><subfield code="b">SAGE,</subfield><subfield code="c">2013.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xiii, 424 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Foreword Philip Kotler -- I: UNDERSTANDING SOCIAL MARKETING -- Defining Social Marketing -- 10 Steps in the Strategic Marketing Planning Process -- 16 Tips for Success -- II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT -- Determining Research Needs and Options -- Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis -- III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS -- Segmenting, Evaluating, and Selecting Target Audiences -- Setting Behavior Objectives and Goals -- Identifying Barriers, Benefits, the Competition, and Influential Others -- IV: DEVELOPING SOCIAL MARKETING STRATEGIES -- Crafting a Desired Positioning -- Product: Creating a Product Platform -- Price: Determining Monetary and Nonmonetary Incentives and Disincentives -- Place: Making Access Convenient and Pleasant -- Promotion: Deciding on Messages, Messengers, and Creative Strategies -- Promotion: Selecting Communication Channels -- V: MANAGING SOCIAL MARKETING PROGRAMS -- Developing a Plan for Monitoring and Evaluation -- Establishing Budgets and Finding Funding -- Creating an Implementation Plan and Sustaining Behavior -- Epilogue -- Appendix: Social Marketing Planning Worksheets -- Name Index -- Subject Index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social marketing</subfield><subfield code="z">India.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing social</subfield><subfield code="z">Inde.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">POLITICAL SCIENCE</subfield><subfield code="x">Public Policy</subfield><subfield code="x">Social Services & Welfare.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SOCIAL SCIENCE</subfield><subfield code="x">Human Services.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Social marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">India</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic book.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lee, Nancy R.,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Deshpande, Sameer.</subfield><subfield code="t">Social marketing in India</subfield><subfield code="z">9788132113577</subfield><subfield code="w">(DLC) 2013035954</subfield><subfield code="w">(OCoLC)857754285</subfield></datafield><datafield tag="856" ind1="1" ind2=" "><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="1" ind2=" "><subfield code="l">CBO01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH29991507</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH26210416</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">27993268</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">784849</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">socialmarketingi0000desh</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">11832511</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield></record></collection> |
| genre | Electronic book. |
| genre_facet | Electronic book. |
| geographic | India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC |
| geographic_facet | India |
| id | ZDB-4-EBA-ocn880878012 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:22:02Z |
| institution | BVB |
| isbn | 9788132118671 8132118677 |
| language | English |
| oclc_num | 880878012 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (xiii, 424 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | SAGE, |
| record_format | marc |
| spelling | Deshpande, Sameer, author. Social marketing in India / Sameer Deshpande, Nancy R. Lee. New Delhi : SAGE, 2013. ©2013 1 online resource (xiii, 424 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Foreword Philip Kotler -- I: UNDERSTANDING SOCIAL MARKETING -- Defining Social Marketing -- 10 Steps in the Strategic Marketing Planning Process -- 16 Tips for Success -- II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT -- Determining Research Needs and Options -- Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis -- III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS -- Segmenting, Evaluating, and Selecting Target Audiences -- Setting Behavior Objectives and Goals -- Identifying Barriers, Benefits, the Competition, and Influential Others -- IV: DEVELOPING SOCIAL MARKETING STRATEGIES -- Crafting a Desired Positioning -- Product: Creating a Product Platform -- Price: Determining Monetary and Nonmonetary Incentives and Disincentives -- Place: Making Access Convenient and Pleasant -- Promotion: Deciding on Messages, Messengers, and Creative Strategies -- Promotion: Selecting Communication Channels -- V: MANAGING SOCIAL MARKETING PROGRAMS -- Developing a Plan for Monitoring and Evaluation -- Establishing Budgets and Finding Funding -- Creating an Implementation Plan and Sustaining Behavior -- Epilogue -- Appendix: Social Marketing Planning Worksheets -- Name Index -- Subject Index. Print version record. This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus. Social marketing India. Marketing social Inde. POLITICAL SCIENCE Public Policy Social Services & Welfare. bisacsh SOCIAL SCIENCE Human Services. bisacsh Social marketing fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC Electronic book. Lee, Nancy R., author. Print version: Deshpande, Sameer. Social marketing in India 9788132113577 (DLC) 2013035954 (OCoLC)857754285 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849 Volltext |
| spellingShingle | Deshpande, Sameer Lee, Nancy R. Social marketing in India / Foreword Philip Kotler -- I: UNDERSTANDING SOCIAL MARKETING -- Defining Social Marketing -- 10 Steps in the Strategic Marketing Planning Process -- 16 Tips for Success -- II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT -- Determining Research Needs and Options -- Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis -- III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS -- Segmenting, Evaluating, and Selecting Target Audiences -- Setting Behavior Objectives and Goals -- Identifying Barriers, Benefits, the Competition, and Influential Others -- IV: DEVELOPING SOCIAL MARKETING STRATEGIES -- Crafting a Desired Positioning -- Product: Creating a Product Platform -- Price: Determining Monetary and Nonmonetary Incentives and Disincentives -- Place: Making Access Convenient and Pleasant -- Promotion: Deciding on Messages, Messengers, and Creative Strategies -- Promotion: Selecting Communication Channels -- V: MANAGING SOCIAL MARKETING PROGRAMS -- Developing a Plan for Monitoring and Evaluation -- Establishing Budgets and Finding Funding -- Creating an Implementation Plan and Sustaining Behavior -- Epilogue -- Appendix: Social Marketing Planning Worksheets -- Name Index -- Subject Index. Social marketing India. Marketing social Inde. POLITICAL SCIENCE Public Policy Social Services & Welfare. bisacsh SOCIAL SCIENCE Human Services. bisacsh Social marketing fast |
| title | Social marketing in India / |
| title_auth | Social marketing in India / |
| title_exact_search | Social marketing in India / |
| title_full | Social marketing in India / Sameer Deshpande, Nancy R. Lee. |
| title_fullStr | Social marketing in India / Sameer Deshpande, Nancy R. Lee. |
| title_full_unstemmed | Social marketing in India / Sameer Deshpande, Nancy R. Lee. |
| title_short | Social marketing in India / |
| title_sort | social marketing in india |
| topic | Social marketing India. Marketing social Inde. POLITICAL SCIENCE Public Policy Social Services & Welfare. bisacsh SOCIAL SCIENCE Human Services. bisacsh Social marketing fast |
| topic_facet | Social marketing India. Marketing social Inde. POLITICAL SCIENCE Public Policy Social Services & Welfare. SOCIAL SCIENCE Human Services. Social marketing India Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=784849 |
| work_keys_str_mv | AT deshpandesameer socialmarketinginindia AT leenancyr socialmarketinginindia |