Rethinking business anthropology :: cultural strategies in marketing and management /
As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Sheffield :
Greenleaf Publishing,
[2013]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook. |
| Beschreibung: | 1 online resource (x, 221 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781907643613 1907643613 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn879576435 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140512t20132013enk ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d YDXCP |d DKU |d EBLCP |d HEBIS |d E7B |d DEBSZ |d COO |d CUS |d EZ9 |d AGLDB |d UKGRL |d OCLCQ |d JBG |d MERUC |d IDEBK |d YDX |d U3W |d VNS |d OCLCQ |d VTS |d CEF |d OCLCQ |d YOU |d STF |d AU@ |d UKAHL |d OCLCQ |d SFB |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ |d UEJ |d OCLCO |d OCLCQ | ||
| 019 | |a 884015405 | ||
| 020 | |a 9781907643613 |q (electronic bk.) | ||
| 020 | |a 1907643613 |q (electronic bk.) | ||
| 020 | |z 1906093903 | ||
| 020 | |z 9781906093907 | ||
| 035 | |a (OCoLC)879576435 |z (OCoLC)884015405 | ||
| 050 | 4 | |a GN450.8 |b .W35 2013eb | |
| 072 | 7 | |a PSY |x 031000 |2 bisacsh | |
| 082 | 7 | |a 302.35 |2 22 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Walle, Alf H., |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKw8X86d9pfPVJpj6C3kP |0 http://id.loc.gov/authorities/names/n98048410 | |
| 245 | 1 | 0 | |a Rethinking business anthropology : |b cultural strategies in marketing and management / |c Alf H. Walle. |
| 264 | 1 | |a Sheffield : |b Greenleaf Publishing, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (x, 221 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook. | ||
| 505 | 0 | |a Cover; Half title; Title; Copyright page; Dedication; Contents; Preface; Business Anthropology, Indigenous Views, and Sustainability; 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age; 2. Business Anthropology and a Little Glass of Rum; 3. Moving Towards a Macro and Sustainable Focus; Pioneering Ideas; 4. Friedrich Hegel and the Concept of Culture; 5. Social Structuralism vs. Mental Structuralism; 6. Existentialism to Postmodernism: Alternatives to Structural Analysis; 7. Marxist Theory and Business Anthropology; Anthropological Perspectives in Cultural Analysis. | |
| 505 | 8 | |a 8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology; 10. Archetypes and Business Strategies; 11. The Price of Fame: Business Anthropology Looks at Dysfunction; Business Anthropology in the Developing World; 12. Tribal Management in an Evolving World; 13. Negotiating with Indigenous People; 14. Substantive Paradigms and Business Anthropology; 15. Strategies of Empowerment; Epilogue; Appendix; Business Anthropology: An Overview by Dr. Robert Guang Tian; Index; Back cover. | |
| 650 | 0 | |a Business anthropology. |0 http://id.loc.gov/authorities/subjects/sh92001220 | |
| 650 | 6 | |a Affaires |x Aspect anthropologique. | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Business anthropology |2 fast | |
| 758 | |i has work: |a Rethinking business anthropology (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGHBjQvgHbBw8h3qd9dtgC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Walle, Alf H. |t Rethinking business anthropology. |d Sheffield : Greenleaf Publishing, ©2013 |z 1906093903 |w (OCoLC)849592888 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=760654 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33096466 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33096467 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1741718 | ||
| 938 | |a ebrary |b EBRY |n ebr10890756 | ||
| 938 | |a EBSCOhost |b EBSC |n 760654 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis38744781 | ||
| 938 | |a Greenleaf Publishing |b UKGR |n 9781907643613 | ||
| 938 | |a YBP Library Services |b YANK |n 14975881 | ||
| 938 | |a YBP Library Services |b YANK |n 11789713 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn879576435 |
|---|---|
| _version_ | 1816882271911673856 |
| adam_text | |
| any_adam_object | |
| author | Walle, Alf H. |
| author_GND | http://id.loc.gov/authorities/names/n98048410 |
| author_facet | Walle, Alf H. |
| author_role | aut |
| author_sort | Walle, Alf H. |
| author_variant | a h w ah ahw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GN450 |
| callnumber-raw | GN450.8 .W35 2013eb |
| callnumber-search | GN450.8 .W35 2013eb |
| callnumber-sort | GN 3450.8 W35 42013EB |
| callnumber-subject | GN - Anthropology |
| collection | ZDB-4-EBA |
| contents | Cover; Half title; Title; Copyright page; Dedication; Contents; Preface; Business Anthropology, Indigenous Views, and Sustainability; 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age; 2. Business Anthropology and a Little Glass of Rum; 3. Moving Towards a Macro and Sustainable Focus; Pioneering Ideas; 4. Friedrich Hegel and the Concept of Culture; 5. Social Structuralism vs. Mental Structuralism; 6. Existentialism to Postmodernism: Alternatives to Structural Analysis; 7. Marxist Theory and Business Anthropology; Anthropological Perspectives in Cultural Analysis. 8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology; 10. Archetypes and Business Strategies; 11. The Price of Fame: Business Anthropology Looks at Dysfunction; Business Anthropology in the Developing World; 12. Tribal Management in an Evolving World; 13. Negotiating with Indigenous People; 14. Substantive Paradigms and Business Anthropology; 15. Strategies of Empowerment; Epilogue; Appendix; Business Anthropology: An Overview by Dr. Robert Guang Tian; Index; Back cover. |
| ctrlnum | (OCoLC)879576435 |
| dewey-full | 302.35 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.35 |
| dewey-search | 302.35 |
| dewey-sort | 3302.35 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04036cam a2200589 i 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn879576435</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">140512t20132013enk ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">YDXCP</subfield><subfield code="d">DKU</subfield><subfield code="d">EBLCP</subfield><subfield code="d">HEBIS</subfield><subfield code="d">E7B</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">COO</subfield><subfield code="d">CUS</subfield><subfield code="d">EZ9</subfield><subfield code="d">AGLDB</subfield><subfield code="d">UKGRL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">JBG</subfield><subfield code="d">MERUC</subfield><subfield code="d">IDEBK</subfield><subfield code="d">YDX</subfield><subfield code="d">U3W</subfield><subfield code="d">VNS</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">CEF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YOU</subfield><subfield code="d">STF</subfield><subfield code="d">AU@</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SFB</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UEJ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">884015405</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781907643613</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1907643613</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1906093903</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781906093907</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)879576435</subfield><subfield code="z">(OCoLC)884015405</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">GN450.8</subfield><subfield code="b">.W35 2013eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">PSY</subfield><subfield code="x">031000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">302.35</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walle, Alf H.,</subfield><subfield code="e">author.</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjKw8X86d9pfPVJpj6C3kP</subfield><subfield code="0">http://id.loc.gov/authorities/names/n98048410</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Rethinking business anthropology :</subfield><subfield code="b">cultural strategies in marketing and management /</subfield><subfield code="c">Alf H. Walle.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Sheffield :</subfield><subfield code="b">Greenleaf Publishing,</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (x, 221 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Cover; Half title; Title; Copyright page; Dedication; Contents; Preface; Business Anthropology, Indigenous Views, and Sustainability; 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age; 2. Business Anthropology and a Little Glass of Rum; 3. Moving Towards a Macro and Sustainable Focus; Pioneering Ideas; 4. Friedrich Hegel and the Concept of Culture; 5. Social Structuralism vs. Mental Structuralism; 6. Existentialism to Postmodernism: Alternatives to Structural Analysis; 7. Marxist Theory and Business Anthropology; Anthropological Perspectives in Cultural Analysis.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology; 10. Archetypes and Business Strategies; 11. The Price of Fame: Business Anthropology Looks at Dysfunction; Business Anthropology in the Developing World; 12. Tribal Management in an Evolving World; 13. Negotiating with Indigenous People; 14. Substantive Paradigms and Business Anthropology; 15. Strategies of Empowerment; Epilogue; Appendix; Business Anthropology: An Overview by Dr. Robert Guang Tian; Index; Back cover.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business anthropology.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh92001220</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Affaires</subfield><subfield code="x">Aspect anthropologique.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">PSYCHOLOGY</subfield><subfield code="x">Social Psychology.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business anthropology</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Rethinking business anthropology (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGHBjQvgHbBw8h3qd9dtgC</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Walle, Alf H.</subfield><subfield code="t">Rethinking business anthropology.</subfield><subfield code="d">Sheffield : Greenleaf Publishing, ©2013</subfield><subfield code="z">1906093903</subfield><subfield code="w">(OCoLC)849592888</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=760654</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH33096466</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH33096467</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1741718</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10890756</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">760654</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis38744781</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Greenleaf Publishing</subfield><subfield code="b">UKGR</subfield><subfield code="n">9781907643613</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">14975881</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">11789713</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn879576435 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:58Z |
| institution | BVB |
| isbn | 9781907643613 1907643613 |
| language | English |
| oclc_num | 879576435 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 221 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Greenleaf Publishing, |
| record_format | marc |
| spelling | Walle, Alf H., author. https://id.oclc.org/worldcat/entity/E39PCjKw8X86d9pfPVJpj6C3kP http://id.loc.gov/authorities/names/n98048410 Rethinking business anthropology : cultural strategies in marketing and management / Alf H. Walle. Sheffield : Greenleaf Publishing, [2013] ©2013 1 online resource (x, 221 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook. Cover; Half title; Title; Copyright page; Dedication; Contents; Preface; Business Anthropology, Indigenous Views, and Sustainability; 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age; 2. Business Anthropology and a Little Glass of Rum; 3. Moving Towards a Macro and Sustainable Focus; Pioneering Ideas; 4. Friedrich Hegel and the Concept of Culture; 5. Social Structuralism vs. Mental Structuralism; 6. Existentialism to Postmodernism: Alternatives to Structural Analysis; 7. Marxist Theory and Business Anthropology; Anthropological Perspectives in Cultural Analysis. 8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology; 10. Archetypes and Business Strategies; 11. The Price of Fame: Business Anthropology Looks at Dysfunction; Business Anthropology in the Developing World; 12. Tribal Management in an Evolving World; 13. Negotiating with Indigenous People; 14. Substantive Paradigms and Business Anthropology; 15. Strategies of Empowerment; Epilogue; Appendix; Business Anthropology: An Overview by Dr. Robert Guang Tian; Index; Back cover. Business anthropology. http://id.loc.gov/authorities/subjects/sh92001220 Affaires Aspect anthropologique. PSYCHOLOGY Social Psychology. bisacsh Business anthropology fast has work: Rethinking business anthropology (Text) https://id.oclc.org/worldcat/entity/E39PCGHBjQvgHbBw8h3qd9dtgC https://id.oclc.org/worldcat/ontology/hasWork Print version: Walle, Alf H. Rethinking business anthropology. Sheffield : Greenleaf Publishing, ©2013 1906093903 (OCoLC)849592888 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=760654 Volltext |
| spellingShingle | Walle, Alf H. Rethinking business anthropology : cultural strategies in marketing and management / Cover; Half title; Title; Copyright page; Dedication; Contents; Preface; Business Anthropology, Indigenous Views, and Sustainability; 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age; 2. Business Anthropology and a Little Glass of Rum; 3. Moving Towards a Macro and Sustainable Focus; Pioneering Ideas; 4. Friedrich Hegel and the Concept of Culture; 5. Social Structuralism vs. Mental Structuralism; 6. Existentialism to Postmodernism: Alternatives to Structural Analysis; 7. Marxist Theory and Business Anthropology; Anthropological Perspectives in Cultural Analysis. 8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology; 10. Archetypes and Business Strategies; 11. The Price of Fame: Business Anthropology Looks at Dysfunction; Business Anthropology in the Developing World; 12. Tribal Management in an Evolving World; 13. Negotiating with Indigenous People; 14. Substantive Paradigms and Business Anthropology; 15. Strategies of Empowerment; Epilogue; Appendix; Business Anthropology: An Overview by Dr. Robert Guang Tian; Index; Back cover. Business anthropology. http://id.loc.gov/authorities/subjects/sh92001220 Affaires Aspect anthropologique. PSYCHOLOGY Social Psychology. bisacsh Business anthropology fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh92001220 |
| title | Rethinking business anthropology : cultural strategies in marketing and management / |
| title_auth | Rethinking business anthropology : cultural strategies in marketing and management / |
| title_exact_search | Rethinking business anthropology : cultural strategies in marketing and management / |
| title_full | Rethinking business anthropology : cultural strategies in marketing and management / Alf H. Walle. |
| title_fullStr | Rethinking business anthropology : cultural strategies in marketing and management / Alf H. Walle. |
| title_full_unstemmed | Rethinking business anthropology : cultural strategies in marketing and management / Alf H. Walle. |
| title_short | Rethinking business anthropology : |
| title_sort | rethinking business anthropology cultural strategies in marketing and management |
| title_sub | cultural strategies in marketing and management / |
| topic | Business anthropology. http://id.loc.gov/authorities/subjects/sh92001220 Affaires Aspect anthropologique. PSYCHOLOGY Social Psychology. bisacsh Business anthropology fast |
| topic_facet | Business anthropology. Affaires Aspect anthropologique. PSYCHOLOGY Social Psychology. Business anthropology |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=760654 |
| work_keys_str_mv | AT wallealfh rethinkingbusinessanthropologyculturalstrategiesinmarketingandmanagement |