Sports Marketing 2014-2015 /:
First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA :
Richard K Miller & Associates,
[2014]
|
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing. |
| Beschreibung: | 1 online resource (465 pages). |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781577832096 1577832094 |
Internformat
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| 245 | 1 | 0 | |a Sports Marketing 2014-2015 / |c by Richard K. Miller and Kelli Washington. |
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part I: Market summary -- Top sports cities -- Sports market segments -- Advertising & sponsorships -- Concessions -- Fantasy sports -- Game promotions -- Licensing -- Memorabilia -- Participation & recreation -- Sporting goods -- sports fans -- Sports management -- Sports travel -- Stadiums & arenas -- Ticketing -- Part II: Sports media -- Sports television broadcasting -- Sports radio -- Sports periodicals -- Newspaper sports sections -- Sports online -- Mobile -- Part III: Professional League sports -- Major League baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Women's National Basketball Association -- Professional Lacrosse -- Arena Football League -- Minor League Sports Part IV: Individual sports -- Cycling -- Golf -- Tennis -- Part V: Motorsports -- Indycar -- Nascar -- Auto racing circuits -- Motocross -- Supercross Part VI: Fighting Sports, etc. | |
| 520 | |a First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing. | ||
| 650 | 0 | |a Sports |z United States |x Marketing |v Statistics. | |
| 650 | 0 | |a Sports |x Marketing |v Statistics. | |
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| 650 | 7 | |a SPORTS & RECREATION |x Reference. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Special Interest |x Sports. |2 bisacsh | |
| 650 | 7 | |a Sports |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| 758 | |i has work: |a Sports Marketing 2014-2015 (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFyRdJQqxgvpFW3HBC7yV3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| adam_text | |
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
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| callnumber-first | G - Geography, Anthropology, Recreation |
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| callnumber-sort | GV 3713 M54 42014EB |
| callnumber-subject | GV - Leisure and Recreation |
| collection | ZDB-4-EBA |
| contents | Part I: Market summary -- Top sports cities -- Sports market segments -- Advertising & sponsorships -- Concessions -- Fantasy sports -- Game promotions -- Licensing -- Memorabilia -- Participation & recreation -- Sporting goods -- sports fans -- Sports management -- Sports travel -- Stadiums & arenas -- Ticketing -- Part II: Sports media -- Sports television broadcasting -- Sports radio -- Sports periodicals -- Newspaper sports sections -- Sports online -- Mobile -- Part III: Professional League sports -- Major League baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Women's National Basketball Association -- Professional Lacrosse -- Arena Football League -- Minor League Sports Part IV: Individual sports -- Cycling -- Golf -- Tennis -- Part V: Motorsports -- Indycar -- Nascar -- Auto racing circuits -- Motocross -- Supercross Part VI: Fighting Sports, etc. |
| ctrlnum | (OCoLC)875570693 |
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| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.069 |
| dewey-search | 796.069 |
| dewey-sort | 3796.069 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| genre | Statistics fast |
| genre_facet | Statistics |
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| id | ZDB-4-EBA-ocn875570693 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:53Z |
| institution | BVB |
| isbn | 9781577832096 1577832094 |
| language | English |
| oclc_num | 875570693 |
| open_access_boolean | |
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| physical | 1 online resource (465 pages). |
| psigel | ZDB-4-EBA |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Richard K Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Sports Marketing 2014-2015 / by Richard K. Miller and Kelli Washington. Richard K. Miller & Associates market research handbooks RKMA market research handbook Loganville, GA : Richard K Miller & Associates, [2014] ©2014 1 online resource (465 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series Text in English. Online resource; title from title page of PDF file (viewed April 3, 2014). Includes bibliographical references. Part I: Market summary -- Top sports cities -- Sports market segments -- Advertising & sponsorships -- Concessions -- Fantasy sports -- Game promotions -- Licensing -- Memorabilia -- Participation & recreation -- Sporting goods -- sports fans -- Sports management -- Sports travel -- Stadiums & arenas -- Ticketing -- Part II: Sports media -- Sports television broadcasting -- Sports radio -- Sports periodicals -- Newspaper sports sections -- Sports online -- Mobile -- Part III: Professional League sports -- Major League baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Women's National Basketball Association -- Professional Lacrosse -- Arena Football League -- Minor League Sports Part IV: Individual sports -- Cycling -- Golf -- Tennis -- Part V: Motorsports -- Indycar -- Nascar -- Auto racing circuits -- Motocross -- Supercross Part VI: Fighting Sports, etc. First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing. Sports United States Marketing Statistics. Sports Marketing Statistics. GAMES Gambling Sports. bisacsh SPORTS & RECREATION Business Aspects. bisacsh SPORTS & RECREATION Essays. bisacsh SPORTS & RECREATION History. bisacsh SPORTS & RECREATION Reference. bisacsh TRAVEL Special Interest Sports. bisacsh Sports Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Statistics fast Washington, Kelli D., author. http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, author, publisher. has work: Sports Marketing 2014-2015 (Text) https://id.oclc.org/worldcat/entity/E39PCFyRdJQqxgvpFW3HBC7yV3 https://id.oclc.org/worldcat/ontology/hasWork 1-57783-197-7 RKMA market research handbook series. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=746919 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Sports Marketing 2014-2015 / RKMA market research handbook series. Part I: Market summary -- Top sports cities -- Sports market segments -- Advertising & sponsorships -- Concessions -- Fantasy sports -- Game promotions -- Licensing -- Memorabilia -- Participation & recreation -- Sporting goods -- sports fans -- Sports management -- Sports travel -- Stadiums & arenas -- Ticketing -- Part II: Sports media -- Sports television broadcasting -- Sports radio -- Sports periodicals -- Newspaper sports sections -- Sports online -- Mobile -- Part III: Professional League sports -- Major League baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Women's National Basketball Association -- Professional Lacrosse -- Arena Football League -- Minor League Sports Part IV: Individual sports -- Cycling -- Golf -- Tennis -- Part V: Motorsports -- Indycar -- Nascar -- Auto racing circuits -- Motocross -- Supercross Part VI: Fighting Sports, etc. Sports United States Marketing Statistics. Sports Marketing Statistics. GAMES Gambling Sports. bisacsh SPORTS & RECREATION Business Aspects. bisacsh SPORTS & RECREATION Essays. bisacsh SPORTS & RECREATION History. bisacsh SPORTS & RECREATION Reference. bisacsh TRAVEL Special Interest Sports. bisacsh Sports Marketing fast |
| title | Sports Marketing 2014-2015 / |
| title_alt | Richard K. Miller & Associates market research handbooks RKMA market research handbook |
| title_auth | Sports Marketing 2014-2015 / |
| title_exact_search | Sports Marketing 2014-2015 / |
| title_full | Sports Marketing 2014-2015 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Sports Marketing 2014-2015 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Sports Marketing 2014-2015 / by Richard K. Miller and Kelli Washington. |
| title_short | Sports Marketing 2014-2015 / |
| title_sort | sports marketing 2014 2015 |
| topic | Sports United States Marketing Statistics. Sports Marketing Statistics. GAMES Gambling Sports. bisacsh SPORTS & RECREATION Business Aspects. bisacsh SPORTS & RECREATION Essays. bisacsh SPORTS & RECREATION History. bisacsh SPORTS & RECREATION Reference. bisacsh TRAVEL Special Interest Sports. bisacsh Sports Marketing fast |
| topic_facet | Sports United States Marketing Statistics. Sports Marketing Statistics. GAMES Gambling Sports. SPORTS & RECREATION Business Aspects. SPORTS & RECREATION Essays. SPORTS & RECREATION History. SPORTS & RECREATION Reference. TRAVEL Special Interest Sports. Sports Marketing United States Statistics |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=746919 |
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