Archi-tekten zwischen konzept und strategie /:

In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Sancho Pou, Eduard
Weitere Verfasser: Hellstern, Cornelia, Johanning, Katinka, Heininger, Kirsten, Brodehl, Nicole, Kienzle, Christoph, Rouse, James
Format: Elektronisch E-Book
Sprache:German
Veröffentlicht: [Munich, Germany] : Institut für Internationale Architektur-Dokumentation, 2013.
Schriftenreihe:Edition Detail.
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the pro.
Beschreibung:1 online resource (192 pages) : illustrations, photographs.
Bibliographie:Includes bibliographical references and index.
ISBN:9783955531850
3955531856

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