Saving community journalism :: the path to profitability /
"America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chapel Hill :
The University of North Carolina Press,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- |
| Beschreibung: | 1 online resource (254 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 231-238) and index. |
| ISBN: | 9781469615448 1469615444 9781469615431 1469615436 |
Internformat
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| 245 | 1 | 0 | |a Saving community journalism : |b the path to profitability / |c Penelope Muse Abernathy. |
| 264 | 1 | |a Chapel Hill : |b The University of North Carolina Press, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (254 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 231-238) and index. | ||
| 505 | 0 | |a I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order. | |
| 520 | |a "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- |c Provided by publisher | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
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| 776 | 0 | 8 | |i Print version: |a Abernathy, Penelope Muse. |t Saving community journalism |z 9781469615424 |w (DLC) 2013041253 |w (OCoLC)860944089 |
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| author | Abernathy, Penelope Muse, 1951- |
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| contents | I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order. |
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| dewey-search | 070.4/33 |
| dewey-sort | 270.4 233 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| format | Electronic eBook |
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| spelling | Abernathy, Penelope Muse, 1951- author. https://id.oclc.org/worldcat/entity/E39PBJfRyGXd6JCQgrCD4jC4v3 Saving community journalism : the path to profitability / Penelope Muse Abernathy. Chapel Hill : The University of North Carolina Press, [2014] ©2014 1 online resource (254 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 231-238) and index. I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order. "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- Provided by publisher Print version record. English. Community newspapers United States. Newspaper publishing United States. Journaux communautaires États-Unis. Entreprises de presse États-Unis. BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh Community newspapers fast Newspaper publishing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq has work: Saving community journalism (Text) https://id.oclc.org/worldcat/entity/E39PCGhBHdDCKj9b3v7qH9v4dP https://id.oclc.org/worldcat/ontology/hasWork Print version: Abernathy, Penelope Muse. Saving community journalism 9781469615424 (DLC) 2013041253 (OCoLC)860944089 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=716605 Volltext |
| spellingShingle | Abernathy, Penelope Muse, 1951- Saving community journalism : the path to profitability / I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order. Community newspapers United States. Newspaper publishing United States. Journaux communautaires États-Unis. Entreprises de presse États-Unis. BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh Community newspapers fast Newspaper publishing fast |
| title | Saving community journalism : the path to profitability / |
| title_auth | Saving community journalism : the path to profitability / |
| title_exact_search | Saving community journalism : the path to profitability / |
| title_full | Saving community journalism : the path to profitability / Penelope Muse Abernathy. |
| title_fullStr | Saving community journalism : the path to profitability / Penelope Muse Abernathy. |
| title_full_unstemmed | Saving community journalism : the path to profitability / Penelope Muse Abernathy. |
| title_short | Saving community journalism : |
| title_sort | saving community journalism the path to profitability |
| title_sub | the path to profitability / |
| topic | Community newspapers United States. Newspaper publishing United States. Journaux communautaires États-Unis. Entreprises de presse États-Unis. BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh Community newspapers fast Newspaper publishing fast |
| topic_facet | Community newspapers United States. Newspaper publishing United States. Journaux communautaires États-Unis. Entreprises de presse États-Unis. BUSINESS & ECONOMICS Industries Media & Communications Industries. LANGUAGE ARTS & DISCIPLINES Journalism. BUSINESS & ECONOMICS Industries Media & Communications. Community newspapers Newspaper publishing United States |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=716605 |
| work_keys_str_mv | AT abernathypenelopemuse savingcommunityjournalismthepathtoprofitability |