At the intersection of education, marketing, and transformation /:
There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York : Brighton, MA :
Touro College Press ; Academic Studies Press,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. |
| Beschreibung: | 1 online resource (159 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781618113191 1618113194 |
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| 245 | 1 | 0 | |a At the intersection of education, marketing, and transformation / |c Sabra Brock. |
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| 520 | |a There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. | ||
| 650 | 0 | |a Business education. |0 http://id.loc.gov/authorities/subjects/sh85018279 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 6 | |a Enseignement commercial. | |
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| contents | Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate Students -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary's/Famous Names -- Elements of Successful Collaboration -- An Overview Can You Speak Marketing? |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Brock, Sabra E. https://id.oclc.org/worldcat/entity/E39PCjKvymyGQGWpC3mB78pCHC http://id.loc.gov/authorities/names/n2003116020 At the intersection of education, marketing, and transformation / Sabra Brock. New York : Touro College Press ; Brighton, MA : Academic Studies Press, 2013. 1 online resource (159 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from PDF title page (ebrary, viewed October 27, 2013). Machine generated contents note: Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate Students -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary's/Famous Names -- Elements of Successful Collaboration -- An Overview Can You Speak Marketing? There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. Business education. http://id.loc.gov/authorities/subjects/sh85018279 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Enseignement commercial. Marketing. marketing. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Business education fast Marketing fast Print version: Brock, Sabra. At the Intersection of Education, Marketing, and Transformation. Brighton : Academic Studies Press, ©2013 9781618113122 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=700065 Volltext |
| spellingShingle | Brock, Sabra E. At the intersection of education, marketing, and transformation / Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate Students -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary's/Famous Names -- Elements of Successful Collaboration -- An Overview Can You Speak Marketing? Business education. http://id.loc.gov/authorities/subjects/sh85018279 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Enseignement commercial. Marketing. marketing. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Business education fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85018279 http://id.loc.gov/authorities/subjects/sh85081333 |
| title | At the intersection of education, marketing, and transformation / |
| title_alt | Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate Students -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary's/Famous Names -- Elements of Successful Collaboration -- An Overview Can You Speak Marketing? |
| title_auth | At the intersection of education, marketing, and transformation / |
| title_exact_search | At the intersection of education, marketing, and transformation / |
| title_full | At the intersection of education, marketing, and transformation / Sabra Brock. |
| title_fullStr | At the intersection of education, marketing, and transformation / Sabra Brock. |
| title_full_unstemmed | At the intersection of education, marketing, and transformation / Sabra Brock. |
| title_short | At the intersection of education, marketing, and transformation / |
| title_sort | at the intersection of education marketing and transformation |
| topic | Business education. http://id.loc.gov/authorities/subjects/sh85018279 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Enseignement commercial. Marketing. marketing. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Business education fast Marketing fast |
| topic_facet | Business education. Marketing. Enseignement commercial. marketing. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Reference. BUSINESS & ECONOMICS Skills. Business education Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=700065 |
| work_keys_str_mv | AT brocksabrae attheintersectionofeducationmarketingandtransformation |