Profit with purpose :: a marketer's guide to delivering purpose-driven campaigns to multicultural audiences /
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Ithaca :
Paramount Market Pub.,
©2013.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | 1 online resource (xix, 219 pages) : illustrations |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 1461944481 9781461944485 |
Internformat
MARC
LEADER | 00000cam a2200000Mi 4500 | ||
---|---|---|---|
001 | ZDB-4-EBA-ocn859650693 | ||
003 | OCoLC | ||
005 | 20241004212047.0 | ||
006 | m o d | ||
007 | cr |n||||||||| | ||
008 | 131008s2013 nyua ob 001 0 eng d | ||
010 | |z 2012537370 | ||
040 | |a YDXCP |b eng |e pn |c YDXCP |d OCLCO |d N$T |d OCLCF |d OCLCQ |d AGLDB |d OCLCQ |d STF |d QGK |d K6U |d OCLCO |d OCLCQ |d INARC |d OCLCO |d OCLCL | ||
019 | |a 1241902695 |a 1392329666 | ||
020 | |a 1461944481 |q (electronic bk.) | ||
020 | |a 9781461944485 |q (electronic bk.) | ||
020 | |z 0985179503 | ||
020 | |z 9780985179502 | ||
035 | |a (OCoLC)859650693 |z (OCoLC)1241902695 |z (OCoLC)1392329666 | ||
050 | 4 | |a HF5415 |b .W37 2013 | |
072 | 7 | |a BUS |x 082000 |2 bisacsh | |
072 | 7 | |a BUS |x 041000 |2 bisacsh | |
072 | 7 | |a BUS |x 042000 |2 bisacsh | |
072 | 7 | |a BUS |x 085000 |2 bisacsh | |
082 | 7 | |a 658.8 |2 23 | |
049 | |a MAIN | ||
100 | 1 | |a Warner, Teneshia Jackson. |0 http://id.loc.gov/authorities/names/no2013016923 | |
245 | 1 | 0 | |a Profit with purpose : |b a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / |c Teneshia Jackson Warner ; [foreword by Russell Simmons]. |
260 | |a Ithaca : |b Paramount Market Pub., |c ©2013. | ||
300 | |a 1 online resource (xix, 219 pages) : |b illustrations | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
588 | 0 | |a Print version record. | |
546 | |a English. | ||
650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
650 | 0 | |a Advertising campaigns. |0 http://id.loc.gov/authorities/subjects/sh85001196 | |
650 | 0 | |a Minority consumers. |0 http://id.loc.gov/authorities/subjects/sh85085818 | |
650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
650 | 6 | |a Marketing. | |
650 | 6 | |a Campagnes publicitaires. | |
650 | 6 | |a Consommateurs issus des minorités. | |
650 | 7 | |a marketing. |2 aat | |
650 | 7 | |a advertising campaigns. |2 aat | |
650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
650 | 7 | |a Advertising campaigns |2 fast | |
650 | 7 | |a Marketing |2 fast | |
650 | 7 | |a Minority consumers |2 fast | |
758 | |i has work: |a Profit with purpose (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGphpYhVRb8YPcHj8xkVqP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
776 | 0 | 8 | |i Print version: |z 0985179503 |z 9780985179502 |
856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=644470 |3 Volltext |
938 | |a EBSCOhost |b EBSC |n 644470 | ||
938 | |a YBP Library Services |b YANK |n 11191634 | ||
938 | |a Internet Archive |b INAR |n profitwithpurpos0000warn | ||
994 | |a 92 |b GEBAY | ||
912 | |a ZDB-4-EBA | ||
049 | |a DE-863 |
Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-4-EBA-ocn859650693 |
---|---|
_version_ | 1816882246908379136 |
adam_text | |
any_adam_object | |
author | Warner, Teneshia Jackson |
author_GND | http://id.loc.gov/authorities/names/no2013016923 |
author_facet | Warner, Teneshia Jackson |
author_role | |
author_sort | Warner, Teneshia Jackson |
author_variant | t j w tj tjw |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 .W37 2013 |
callnumber-search | HF5415 .W37 2013 |
callnumber-sort | HF 45415 W37 42013 |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBA |
ctrlnum | (OCoLC)859650693 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02912cam a2200673Mi 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn859650693</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|||||||||</controlfield><controlfield tag="008">131008s2013 nyua ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2012537370</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">YDXCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">YDXCP</subfield><subfield code="d">OCLCO</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">QGK</subfield><subfield code="d">K6U</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">1241902695</subfield><subfield code="a">1392329666</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1461944481</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781461944485</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0985179503</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780985179502</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)859650693</subfield><subfield code="z">(OCoLC)1241902695</subfield><subfield code="z">(OCoLC)1392329666</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield><subfield code="b">.W37 2013</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Warner, Teneshia Jackson.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2013016923</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Profit with purpose :</subfield><subfield code="b">a marketer's guide to delivering purpose-driven campaigns to multicultural audiences /</subfield><subfield code="c">Teneshia Jackson Warner ; [foreword by Russell Simmons].</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Ithaca :</subfield><subfield code="b">Paramount Market Pub.,</subfield><subfield code="c">©2013.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xix, 219 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising campaigns.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85001196</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Minority consumers.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85085818</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D040541</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Campagnes publicitaires.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs issus des minorités.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">advertising campaigns.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising campaigns</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Minority consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Profit with purpose (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGphpYhVRb8YPcHj8xkVqP</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">0985179503</subfield><subfield code="z">9780985179502</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=644470</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">644470</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">11191634</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">profitwithpurpos0000warn</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
id | ZDB-4-EBA-ocn859650693 |
illustrated | Illustrated |
indexdate | 2024-11-27T13:25:34Z |
institution | BVB |
isbn | 1461944481 9781461944485 |
language | English |
oclc_num | 859650693 |
open_access_boolean | |
owner | MAIN DE-863 DE-BY-FWS |
owner_facet | MAIN DE-863 DE-BY-FWS |
physical | 1 online resource (xix, 219 pages) : illustrations |
psigel | ZDB-4-EBA |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Paramount Market Pub., |
record_format | marc |
spelling | Warner, Teneshia Jackson. http://id.loc.gov/authorities/names/no2013016923 Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / Teneshia Jackson Warner ; [foreword by Russell Simmons]. Ithaca : Paramount Market Pub., ©2013. 1 online resource (xix, 219 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. English. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Advertising campaigns. http://id.loc.gov/authorities/subjects/sh85001196 Minority consumers. http://id.loc.gov/authorities/subjects/sh85085818 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Campagnes publicitaires. Consommateurs issus des minorités. marketing. aat advertising campaigns. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising campaigns fast Marketing fast Minority consumers fast has work: Profit with purpose (Text) https://id.oclc.org/worldcat/entity/E39PCGphpYhVRb8YPcHj8xkVqP https://id.oclc.org/worldcat/ontology/hasWork Print version: 0985179503 9780985179502 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=644470 Volltext |
spellingShingle | Warner, Teneshia Jackson Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Advertising campaigns. http://id.loc.gov/authorities/subjects/sh85001196 Minority consumers. http://id.loc.gov/authorities/subjects/sh85085818 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Campagnes publicitaires. Consommateurs issus des minorités. marketing. aat advertising campaigns. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising campaigns fast Marketing fast Minority consumers fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85001196 http://id.loc.gov/authorities/subjects/sh85085818 https://id.nlm.nih.gov/mesh/D040541 |
title | Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / |
title_auth | Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / |
title_exact_search | Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / |
title_full | Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / Teneshia Jackson Warner ; [foreword by Russell Simmons]. |
title_fullStr | Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / Teneshia Jackson Warner ; [foreword by Russell Simmons]. |
title_full_unstemmed | Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / Teneshia Jackson Warner ; [foreword by Russell Simmons]. |
title_short | Profit with purpose : |
title_sort | profit with purpose a marketer s guide to delivering purpose driven campaigns to multicultural audiences |
title_sub | a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / |
topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Advertising campaigns. http://id.loc.gov/authorities/subjects/sh85001196 Minority consumers. http://id.loc.gov/authorities/subjects/sh85085818 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Campagnes publicitaires. Consommateurs issus des minorités. marketing. aat advertising campaigns. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising campaigns fast Marketing fast Minority consumers fast |
topic_facet | Marketing. Advertising campaigns. Minority consumers. Marketing Campagnes publicitaires. Consommateurs issus des minorités. marketing. advertising campaigns. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Advertising campaigns Minority consumers |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=644470 |
work_keys_str_mv | AT warnerteneshiajackson profitwithpurposeamarketersguidetodeliveringpurposedrivencampaignstomulticulturalaudiences |