Putting the luxe back in luxury :: how new consumer values are redefining the way we market luxury /
The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY :
Paramount Market Pub.,
[2011]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (xvi, 256 pages) : illustrations |
| ISBN: | 9781461943617 1461943612 |
Internformat
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| 245 | 1 | 0 | |a Putting the luxe back in luxury : |b how new consumer values are redefining the way we market luxury / |c Pamela N. Danziger. |
| 264 | 1 | |a Ithaca, NY : |b Paramount Market Pub., |c [2011] | |
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| 505 | 0 | |a Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought. | |
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Datensatz im Suchindex
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| author | Danziger, Pamela N. |
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| contents | Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought. |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBA-ocn858862035 |
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| indexdate | 2024-11-27T13:25:33Z |
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| isbn | 9781461943617 1461943612 |
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| oclc_num | 858862035 |
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| spelling | Danziger, Pamela N. Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger. Ithaca, NY : Paramount Market Pub., [2011] ©2011 1 online resource (xvi, 256 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought. The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding. Print version record. English. Luxuries Marketing. Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Cibles (Marketing) Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Luxuries Marketing fast Target marketing fast Marketingstrategie gnd http://d-nb.info/gnd/4120697-6 Luxusgut gnd http://d-nb.info/gnd/4192138-0 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 has work: Putting the luxe back in luxury (Text) https://id.oclc.org/worldcat/entity/E39PCFY6WpT8qdBPRmbgByFf9C https://id.oclc.org/worldcat/ontology/hasWork Print version: Danziger, Pamela N. Putting the luxe back in luxury 9780981986944 (DLC) 2011278326 (OCoLC)549145718 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=642194 Volltext |
| spellingShingle | Danziger, Pamela N. Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought. Luxuries Marketing. Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Cibles (Marketing) Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Luxuries Marketing fast Target marketing fast Marketingstrategie gnd http://d-nb.info/gnd/4120697-6 Luxusgut gnd http://d-nb.info/gnd/4192138-0 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh94006407 http://id.loc.gov/authorities/subjects/sh87006429 http://d-nb.info/gnd/4120697-6 http://d-nb.info/gnd/4192138-0 http://d-nb.info/gnd/4062644-1 |
| title | Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / |
| title_auth | Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / |
| title_exact_search | Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / |
| title_full | Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger. |
| title_fullStr | Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger. |
| title_full_unstemmed | Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger. |
| title_short | Putting the luxe back in luxury : |
| title_sort | putting the luxe back in luxury how new consumer values are redefining the way we market luxury |
| title_sub | how new consumer values are redefining the way we market luxury / |
| topic | Luxuries Marketing. Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Cibles (Marketing) Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Luxuries Marketing fast Target marketing fast Marketingstrategie gnd http://d-nb.info/gnd/4120697-6 Luxusgut gnd http://d-nb.info/gnd/4192138-0 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 |
| topic_facet | Luxuries Marketing. Target marketing. Consumer behavior. Cibles (Marketing) Consommateurs Comportement. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Luxuries Marketing Target marketing Marketingstrategie Luxusgut Verbraucherverhalten |
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