Marketing Library and Information Services II :: a Global Outlook.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin :
De Gruyter,
2013.
|
| Schriftenreihe: | IFLA publications.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. |
| Beschreibung: | 1 online resource (424 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783110281040 311028104X 9783110280869 3110280868 |
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| 100 | 1 | |a Gupta, Dinesh K. | |
| 245 | 1 | 0 | |a Marketing Library and Information Services II : |b a Global Outlook. |
| 260 | |a Berlin : |b De Gruyter, |c 2013. | ||
| 300 | |a 1 online resource (424 pages) | ||
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| 505 | 0 | |a Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing. | |
| 505 | 8 | |a Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview. | |
| 505 | 8 | |a Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences. | |
| 505 | 8 | |a Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook. | |
| 505 | 8 | |a Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing. | |
| 520 | |a With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. | ||
| 504 | |a Includes bibliographical references. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Information services |x Marketing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Information services |x Marketing |2 fast | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 653 | |a Library marketing. | ||
| 653 | |a marketing. | ||
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Massisimo, Angels. | |
| 700 | 1 | |a Koontz, Christie. | |
| 776 | 0 | 8 | |i Print version: |a Gupta, Dinesh K. |t Marketing Library and Information Services II : A Global Outlook. |d Berlin : De Gruyter, ©2013 |z 9783110280869 |
| 830 | 0 | |a IFLA publications. | |
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Datensatz im Suchindex
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| _version_ | 1816882244787109888 |
| adam_text | |
| any_adam_object | |
| author | Gupta, Dinesh K. |
| author2 | Massisimo, Angels Koontz, Christie |
| author2_role | |
| author2_variant | a m am c k ck |
| author_facet | Gupta, Dinesh K. Massisimo, Angels Koontz, Christie |
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| bvnumber | localFWS |
| callnumber-first | Z - Library Science |
| callnumber-label | Z716 |
| callnumber-raw | Z716.3 .M2927 2013 |
| callnumber-search | Z716.3 .M2927 2013 |
| callnumber-sort | Z 3716.3 M2927 42013 |
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| contents | Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing. Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview. Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences. Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook. Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing. |
| ctrlnum | (OCoLC)858761853 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| genre | Electronic book. |
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| id | ZDB-4-EBA-ocn858761853 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:32Z |
| institution | BVB |
| isbn | 9783110281040 311028104X 9783110280869 3110280868 |
| language | English |
| lccn | 2013024813 |
| oclc_num | 858761853 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (424 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | De Gruyter, |
| record_format | marc |
| series | IFLA publications. |
| series2 | IFLA Publications ; |
| spelling | Gupta, Dinesh K. Marketing Library and Information Services II : a Global Outlook. Berlin : De Gruyter, 2013. 1 online resource (424 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier IFLA Publications ; v. 159 Print version record. Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing. Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview. Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences. Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook. Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing. With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. Includes bibliographical references. English. Libraries Marketing. Information services Marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Information services Marketing fast Libraries Marketing fast Library marketing. marketing. Electronic book. Massisimo, Angels. Koontz, Christie. Print version: Gupta, Dinesh K. Marketing Library and Information Services II : A Global Outlook. Berlin : De Gruyter, ©2013 9783110280869 IFLA publications. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=641899 Volltext |
| spellingShingle | Gupta, Dinesh K. Marketing Library and Information Services II : a Global Outlook. IFLA publications. Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing. Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview. Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences. Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook. Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing. Libraries Marketing. Information services Marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Information services Marketing fast Libraries Marketing fast |
| title | Marketing Library and Information Services II : a Global Outlook. |
| title_auth | Marketing Library and Information Services II : a Global Outlook. |
| title_exact_search | Marketing Library and Information Services II : a Global Outlook. |
| title_full | Marketing Library and Information Services II : a Global Outlook. |
| title_fullStr | Marketing Library and Information Services II : a Global Outlook. |
| title_full_unstemmed | Marketing Library and Information Services II : a Global Outlook. |
| title_short | Marketing Library and Information Services II : |
| title_sort | marketing library and information services ii a global outlook |
| title_sub | a Global Outlook. |
| topic | Libraries Marketing. Information services Marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Information services Marketing fast Libraries Marketing fast |
| topic_facet | Libraries Marketing. Information services Marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Information services Marketing Libraries Marketing Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=641899 |
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