Brand identity factors :: developing a successful Islamic brand /
Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a ye...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Anchor Academic Pub.,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6. |
| Beschreibung: | "Disseminate knowledge"--Cover. |
| Beschreibung: | 1 online resource (104 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783954895236 3954895234 3954890232 9783954890231 |
Internformat
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn857080111 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130729s2013 gw ad ob 000 0 eng d | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCO |d N$T |d OCLCF |d EBLCP |d YDXCP |d OCLCQ |d LOA |d AGLDB |d OCLCQ |d COCUF |d OCLCQ |d MOR |d PIFAG |d ZCU |d MERUC |d OCLCQ |d U3W |d STF |d WRM |d ICG |d VT2 |d OCLCQ |d WYU |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d TUHNV |d S2H |d AU@ |d QGK |d OCLCO |d OCLCL | ||
| 019 | |a 854977183 |a 902944359 |a 961666382 |a 962573564 |a 974978950 |a 975025417 |a 1017995535 |a 1043653883 |a 1066493462 |a 1081247026 |a 1097122105 |a 1228562206 |a 1243576842 |a 1259256665 |a 1289519951 |a 1354562734 | ||
| 020 | |a 9783954895236 |q (electronic bk.) | ||
| 020 | |a 3954895234 |q (electronic bk.) | ||
| 020 | |a 3954890232 | ||
| 020 | |a 9783954890231 | ||
| 020 | |z 9783954890231 | ||
| 035 | |a (OCoLC)857080111 |z (OCoLC)854977183 |z (OCoLC)902944359 |z (OCoLC)961666382 |z (OCoLC)962573564 |z (OCoLC)974978950 |z (OCoLC)975025417 |z (OCoLC)1017995535 |z (OCoLC)1043653883 |z (OCoLC)1066493462 |z (OCoLC)1081247026 |z (OCoLC)1097122105 |z (OCoLC)1228562206 |z (OCoLC)1243576842 |z (OCoLC)1259256665 |z (OCoLC)1289519951 |z (OCoLC)1354562734 | ||
| 043 | |a f------ |a a------ | ||
| 050 | 4 | |a HD69.B7 |b A45 2013eb | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 055000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 059000 |2 bisacsh | |
| 082 | 7 | |a 650 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Alihodzic, Vedad. | |
| 245 | 1 | 0 | |a Brand identity factors : |b developing a successful Islamic brand / |c Vedad Alihodzic. |
| 260 | |a Hamburg : |b Anchor Academic Pub., |c 2013. | ||
| 300 | |a 1 online resource (104 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a "Disseminate knowledge"--Cover. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review. | |
| 505 | 8 | |a 3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 -- Findings and Discussion; 5.1 Introduction. | |
| 505 | 8 | |a 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 -- Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices. | |
| 520 | |a Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Brand name products |z Islamic countries. | |
| 650 | 0 | |a Branding (Marketing) |z Islamic countries. | |
| 650 | 0 | |a Product management |z Islamic countries. | |
| 650 | 6 | |a Produits de marque |z Pays musulmans. | |
| 650 | 6 | |a Stratégie de marque |z Pays musulmans. | |
| 650 | 6 | |a Produits commerciaux |z Pays musulmans |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Reference. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Skills. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 651 | 7 | |a Islamic countries |2 fast | |
| 758 | |i has work: |a Brand Identity Factors (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3FTQ7Hx6tw9PwCjPjcjJC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Alihodzic, Vedad. |t Brand Identity Factors: Developing a Successful Islamic Brand. |d Hamburg : Diplomica Verlag, ©2012 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773055 |3 Volltext |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1324009 | ||
| 938 | |a ebrary |b EBRY |n ebr10735063 | ||
| 938 | |a EBSCOhost |b EBSC |n 773055 | ||
| 938 | |a YBP Library Services |b YANK |n 10883271 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn857080111 |
|---|---|
| _version_ | 1816882242828369920 |
| adam_text | |
| any_adam_object | |
| author | Alihodzic, Vedad |
| author_facet | Alihodzic, Vedad |
| author_role | |
| author_sort | Alihodzic, Vedad |
| author_variant | v a va |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 A45 2013eb |
| callnumber-search | HD69.B7 A45 2013eb |
| callnumber-sort | HD 269 B7 A45 42013EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review. 3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 -- Findings and Discussion; 5.1 Introduction. 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 -- Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices. |
| ctrlnum | (OCoLC)857080111 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05482cam a2200709Ma 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn857080111</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">130729s2013 gw ad ob 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">E7B</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">E7B</subfield><subfield code="d">OCLCO</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">EBLCP</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">LOA</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">COCUF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MOR</subfield><subfield code="d">PIFAG</subfield><subfield code="d">ZCU</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">U3W</subfield><subfield code="d">STF</subfield><subfield code="d">WRM</subfield><subfield code="d">ICG</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">WYU</subfield><subfield code="d">DKC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">TUHNV</subfield><subfield code="d">S2H</subfield><subfield code="d">AU@</subfield><subfield code="d">QGK</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">854977183</subfield><subfield code="a">902944359</subfield><subfield code="a">961666382</subfield><subfield code="a">962573564</subfield><subfield code="a">974978950</subfield><subfield code="a">975025417</subfield><subfield code="a">1017995535</subfield><subfield code="a">1043653883</subfield><subfield code="a">1066493462</subfield><subfield code="a">1081247026</subfield><subfield code="a">1097122105</subfield><subfield code="a">1228562206</subfield><subfield code="a">1243576842</subfield><subfield code="a">1259256665</subfield><subfield code="a">1289519951</subfield><subfield code="a">1354562734</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783954895236</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3954895234</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3954890232</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783954890231</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783954890231</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)857080111</subfield><subfield code="z">(OCoLC)854977183</subfield><subfield code="z">(OCoLC)902944359</subfield><subfield code="z">(OCoLC)961666382</subfield><subfield code="z">(OCoLC)962573564</subfield><subfield code="z">(OCoLC)974978950</subfield><subfield code="z">(OCoLC)975025417</subfield><subfield code="z">(OCoLC)1017995535</subfield><subfield code="z">(OCoLC)1043653883</subfield><subfield code="z">(OCoLC)1066493462</subfield><subfield code="z">(OCoLC)1081247026</subfield><subfield code="z">(OCoLC)1097122105</subfield><subfield code="z">(OCoLC)1228562206</subfield><subfield code="z">(OCoLC)1243576842</subfield><subfield code="z">(OCoLC)1259256665</subfield><subfield code="z">(OCoLC)1289519951</subfield><subfield code="z">(OCoLC)1354562734</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">f------</subfield><subfield code="a">a------</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD69.B7</subfield><subfield code="b">A45 2013eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">055000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">059000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">650</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Alihodzic, Vedad.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand identity factors :</subfield><subfield code="b">developing a successful Islamic brand /</subfield><subfield code="c">Vedad Alihodzic.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hamburg :</subfield><subfield code="b">Anchor Academic Pub.,</subfield><subfield code="c">2013.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (104 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield><subfield code="2">rda</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Disseminate knowledge"--Cover.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 -- Findings and Discussion; 5.1 Introduction.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 -- Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="z">Islamic countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">Islamic countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management</subfield><subfield code="z">Islamic countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits de marque</subfield><subfield code="z">Pays musulmans.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Stratégie de marque</subfield><subfield code="z">Pays musulmans.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits commerciaux</subfield><subfield code="z">Pays musulmans</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Reference.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Skills.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand name products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Islamic countries</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Brand Identity Factors (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PD3FTQ7Hx6tw9PwCjPjcjJC</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Alihodzic, Vedad.</subfield><subfield code="t">Brand Identity Factors: Developing a Successful Islamic Brand.</subfield><subfield code="d">Hamburg : Diplomica Verlag, ©2012</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773055</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1324009</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10735063</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">773055</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10883271</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| geographic | Islamic countries fast |
| geographic_facet | Islamic countries |
| id | ZDB-4-EBA-ocn857080111 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:25:30Z |
| institution | BVB |
| isbn | 9783954895236 3954895234 3954890232 9783954890231 |
| language | English |
| oclc_num | 857080111 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (104 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Anchor Academic Pub., |
| record_format | marc |
| spelling | Alihodzic, Vedad. Brand identity factors : developing a successful Islamic brand / Vedad Alihodzic. Hamburg : Anchor Academic Pub., 2013. 1 online resource (104 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda "Disseminate knowledge"--Cover. Includes bibliographical references. Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review. 3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 -- Findings and Discussion; 5.1 Introduction. 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 -- Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices. Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6. English. Brand name products Islamic countries. Branding (Marketing) Islamic countries. Product management Islamic countries. Produits de marque Pays musulmans. Stratégie de marque Pays musulmans. Produits commerciaux Pays musulmans Gestion. BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Brand name products fast Branding (Marketing) fast Product management fast Islamic countries fast has work: Brand Identity Factors (Text) https://id.oclc.org/worldcat/entity/E39PD3FTQ7Hx6tw9PwCjPjcjJC https://id.oclc.org/worldcat/ontology/hasWork Print version: Alihodzic, Vedad. Brand Identity Factors: Developing a Successful Islamic Brand. Hamburg : Diplomica Verlag, ©2012 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773055 Volltext |
| spellingShingle | Alihodzic, Vedad Brand identity factors : developing a successful Islamic brand / Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review. 3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 -- Findings and Discussion; 5.1 Introduction. 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 -- Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices. Brand name products Islamic countries. Branding (Marketing) Islamic countries. Product management Islamic countries. Produits de marque Pays musulmans. Stratégie de marque Pays musulmans. Produits commerciaux Pays musulmans Gestion. BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Brand name products fast Branding (Marketing) fast Product management fast |
| title | Brand identity factors : developing a successful Islamic brand / |
| title_auth | Brand identity factors : developing a successful Islamic brand / |
| title_exact_search | Brand identity factors : developing a successful Islamic brand / |
| title_full | Brand identity factors : developing a successful Islamic brand / Vedad Alihodzic. |
| title_fullStr | Brand identity factors : developing a successful Islamic brand / Vedad Alihodzic. |
| title_full_unstemmed | Brand identity factors : developing a successful Islamic brand / Vedad Alihodzic. |
| title_short | Brand identity factors : |
| title_sort | brand identity factors developing a successful islamic brand |
| title_sub | developing a successful Islamic brand / |
| topic | Brand name products Islamic countries. Branding (Marketing) Islamic countries. Product management Islamic countries. Produits de marque Pays musulmans. Stratégie de marque Pays musulmans. Produits commerciaux Pays musulmans Gestion. BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Brand name products fast Branding (Marketing) fast Product management fast |
| topic_facet | Brand name products Islamic countries. Branding (Marketing) Islamic countries. Product management Islamic countries. Produits de marque Pays musulmans. Stratégie de marque Pays musulmans. Produits commerciaux Pays musulmans Gestion. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Reference. BUSINESS & ECONOMICS Skills. Brand name products Branding (Marketing) Product management Islamic countries |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773055 |
| work_keys_str_mv | AT alihodzicvedad brandidentityfactorsdevelopingasuccessfulislamicbrand |