Literary advertising and the shaping of British romanticism /:
The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Baltimore :
The Johns Hopkins University Press,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods--including product placement, limited-time offers, and journalistic puffery--to the British book trade during the eighteenth and nineteenth centuries. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781421410715 1421410710 |
Internformat
MARC
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| 100 | 1 | |a Mason, Nicholas, |d 1970- |1 https://id.oclc.org/worldcat/entity/E39PCjJVGK8qkbWwcg46TwTXbb |0 http://id.loc.gov/authorities/names/no2010070380 | |
| 245 | 1 | 0 | |a Literary advertising and the shaping of British romanticism / |c Nicholas Mason. |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion : The art of advertising. | |
| 520 | |a The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods--including product placement, limited-time offers, and journalistic puffery--to the British book trade during the eighteenth and nineteenth centuries. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Literature publishing |z Great Britain |x History |y 18th century. | |
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| 650 | 0 | |a Authors and publishers |z Great Britain |x History |y 19th century. | |
| 650 | 0 | |a Advertising |z Great Britain |x History |y 18th century. | |
| 650 | 0 | |a Advertising |z Great Britain |x History |y 19th century. | |
| 650 | 0 | |a Romanticism |z Great Britain. | |
| 650 | 6 | |a Littérature |x Édition |z Grande-Bretagne |x Histoire |y 18e siècle. | |
| 650 | 6 | |a Littérature |x Édition |z Grande-Bretagne |x Histoire |y 19e siècle. | |
| 650 | 6 | |a Écrivains et éditeurs |z Grande-Bretagne |x Histoire |y 18e siècle. | |
| 650 | 6 | |a Écrivains et éditeurs |z Grande-Bretagne |x Histoire |y 19e siècle. | |
| 650 | 6 | |a Romantisme |z Grande-Bretagne. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Publishing. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Mason, Nicholas, 1970- |t Literary advertising and the shaping of British romanticism. |d Baltimore : The Johns Hopkins University Press, 2013 |z 9781421409986 |w (DLC) 2012045506 |w (OCoLC)823742041 |
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| adam_text | |
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| author | Mason, Nicholas, 1970- |
| author_GND | http://id.loc.gov/authorities/names/no2010070380 |
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| contents | Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion : The art of advertising. |
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| geographic_facet | Great Britain |
| id | ZDB-4-EBA-ocn855534562 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:29Z |
| institution | BVB |
| isbn | 9781421410715 1421410710 |
| language | English |
| oclc_num | 855534562 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | The Johns Hopkins University Press, |
| record_format | marc |
| spelling | Mason, Nicholas, 1970- https://id.oclc.org/worldcat/entity/E39PCjJVGK8qkbWwcg46TwTXbb http://id.loc.gov/authorities/names/no2010070380 Literary advertising and the shaping of British romanticism / Nicholas Mason. Baltimore : The Johns Hopkins University Press, 2013. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion : The art of advertising. The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods--including product placement, limited-time offers, and journalistic puffery--to the British book trade during the eighteenth and nineteenth centuries. Print version record. English. Literature publishing Great Britain History 18th century. Literature publishing Great Britain History 19th century. Authors and publishers Great Britain History 18th century. Authors and publishers Great Britain History 19th century. Advertising Great Britain History 18th century. Advertising Great Britain History 19th century. Romanticism Great Britain. Littérature Édition Grande-Bretagne Histoire 18e siècle. Littérature Édition Grande-Bretagne Histoire 19e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 18e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. LANGUAGE ARTS & DISCIPLINES Publishing. bisacsh Advertising fast Authors and publishers fast Literature publishing fast Romanticism fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP 1700-1899 fast History fast has work: Literary advertising and the shaping of British romanticism (Text) https://id.oclc.org/worldcat/entity/E39PCFR64hG9gy8PvD77Xd76Td https://id.oclc.org/worldcat/ontology/hasWork Print version: Mason, Nicholas, 1970- Literary advertising and the shaping of British romanticism. Baltimore : The Johns Hopkins University Press, 2013 9781421409986 (DLC) 2012045506 (OCoLC)823742041 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=601262 Volltext |
| spellingShingle | Mason, Nicholas, 1970- Literary advertising and the shaping of British romanticism / Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion : The art of advertising. Literature publishing Great Britain History 18th century. Literature publishing Great Britain History 19th century. Authors and publishers Great Britain History 18th century. Authors and publishers Great Britain History 19th century. Advertising Great Britain History 18th century. Advertising Great Britain History 19th century. Romanticism Great Britain. Littérature Édition Grande-Bretagne Histoire 18e siècle. Littérature Édition Grande-Bretagne Histoire 19e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 18e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. LANGUAGE ARTS & DISCIPLINES Publishing. bisacsh Advertising fast Authors and publishers fast Literature publishing fast Romanticism fast |
| title | Literary advertising and the shaping of British romanticism / |
| title_auth | Literary advertising and the shaping of British romanticism / |
| title_exact_search | Literary advertising and the shaping of British romanticism / |
| title_full | Literary advertising and the shaping of British romanticism / Nicholas Mason. |
| title_fullStr | Literary advertising and the shaping of British romanticism / Nicholas Mason. |
| title_full_unstemmed | Literary advertising and the shaping of British romanticism / Nicholas Mason. |
| title_short | Literary advertising and the shaping of British romanticism / |
| title_sort | literary advertising and the shaping of british romanticism |
| topic | Literature publishing Great Britain History 18th century. Literature publishing Great Britain History 19th century. Authors and publishers Great Britain History 18th century. Authors and publishers Great Britain History 19th century. Advertising Great Britain History 18th century. Advertising Great Britain History 19th century. Romanticism Great Britain. Littérature Édition Grande-Bretagne Histoire 18e siècle. Littérature Édition Grande-Bretagne Histoire 19e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 18e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. LANGUAGE ARTS & DISCIPLINES Publishing. bisacsh Advertising fast Authors and publishers fast Literature publishing fast Romanticism fast |
| topic_facet | Literature publishing Great Britain History 18th century. Literature publishing Great Britain History 19th century. Authors and publishers Great Britain History 18th century. Authors and publishers Great Britain History 19th century. Advertising Great Britain History 18th century. Advertising Great Britain History 19th century. Romanticism Great Britain. Littérature Édition Grande-Bretagne Histoire 18e siècle. Littérature Édition Grande-Bretagne Histoire 19e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 18e siècle. Écrivains et éditeurs Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. LANGUAGE ARTS & DISCIPLINES Publishing. Advertising Authors and publishers Literature publishing Romanticism Great Britain History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=601262 |
| work_keys_str_mv | AT masonnicholas literaryadvertisingandtheshapingofbritishromanticism |