The trojan horse :: the growth of commercial sponsorship /
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
Gespeichert in:
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY :
Bloomsbury,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g. |
| Beschreibung: | 1 electronic resource (278 pages) |
| Bibliographie: | Includes bibliographical references (pages 257-268) and index. |
| ISBN: | 9781472508386 1472508386 9781472545145 1472545141 9781472512024 1472512022 |
Internformat
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| 100 | 1 | |a Whannel, Garry. | |
| 245 | 1 | 4 | |a The trojan horse : |b the growth of commercial sponsorship / |c by Deborah Philips and Garry Whannel. |
| 264 | 1 | |a New York, NY : |b Bloomsbury, |c 2013. | |
| 300 | |a 1 electronic resource (278 pages) | ||
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| 504 | |a Includes bibliographical references (pages 257-268) and index. | ||
| 505 | 0 | |a The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? | |
| 588 | |a Description based on print version record; resource not viewed. | ||
| 520 | |a The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Corporate sponsorship |x History. | |
| 650 | 0 | |a Corporate sponsorship |z Great Britain |x History. | |
| 650 | 6 | |a Parrainage publicitaire |z Grande-Bretagne |x Histoire. | |
| 650 | 6 | |a Parrainage publicitaire |x Histoire. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Corporate sponsorship |2 fast | |
| 651 | 7 | |a Great Britain |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Philips, Deborah, |d 1954- |0 http://id.loc.gov/authorities/names/n97042658 | |
| 758 | |i has work: |a The trojan horse (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG9c3FXbXgh9pr676k6PYq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t The trojan horse |d New York, NY : Bloomsbury, 2013. |z 9781472507389 (hardcover : alk. paper) |w (DLC) 2013002693 |
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| _version_ | 1816882240453345280 |
| adam_text | |
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| author | Whannel, Garry |
| author2 | Philips, Deborah, 1954- |
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| author_GND | http://id.loc.gov/authorities/names/n97042658 |
| author_facet | Whannel, Garry Philips, Deborah, 1954- |
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| callnumber-search | HD59.6.G7 |
| callnumber-sort | HD 259.6 G7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? |
| ctrlnum | (OCoLC)855019726 |
| dewey-full | 659.2/85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn855019726 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:28Z |
| institution | BVB |
| isbn | 9781472508386 1472508386 9781472545145 1472545141 9781472512024 1472512022 |
| language | English |
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| spelling | Whannel, Garry. The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel. New York, NY : Bloomsbury, 2013. 1 electronic resource (278 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rda Includes bibliographical references (pages 257-268) and index. The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? Description based on print version record; resource not viewed. The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g. English. Corporate sponsorship History. Corporate sponsorship Great Britain History. Parrainage publicitaire Grande-Bretagne Histoire. Parrainage publicitaire Histoire. Public administration. bicssc BUSINESS & ECONOMICS Public Relations. bisacsh Corporate sponsorship fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP History fast Philips, Deborah, 1954- http://id.loc.gov/authorities/names/n97042658 has work: The trojan horse (Text) https://id.oclc.org/worldcat/entity/E39PCG9c3FXbXgh9pr676k6PYq https://id.oclc.org/worldcat/ontology/hasWork Print version: The trojan horse New York, NY : Bloomsbury, 2013. 9781472507389 (hardcover : alk. paper) (DLC) 2013002693 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=621994 Volltext |
| spellingShingle | Whannel, Garry The trojan horse : the growth of commercial sponsorship / The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? Corporate sponsorship History. Corporate sponsorship Great Britain History. Parrainage publicitaire Grande-Bretagne Histoire. Parrainage publicitaire Histoire. Public administration. bicssc BUSINESS & ECONOMICS Public Relations. bisacsh Corporate sponsorship fast |
| title | The trojan horse : the growth of commercial sponsorship / |
| title_auth | The trojan horse : the growth of commercial sponsorship / |
| title_exact_search | The trojan horse : the growth of commercial sponsorship / |
| title_full | The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel. |
| title_fullStr | The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel. |
| title_full_unstemmed | The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel. |
| title_short | The trojan horse : |
| title_sort | trojan horse the growth of commercial sponsorship |
| title_sub | the growth of commercial sponsorship / |
| topic | Corporate sponsorship History. Corporate sponsorship Great Britain History. Parrainage publicitaire Grande-Bretagne Histoire. Parrainage publicitaire Histoire. Public administration. bicssc BUSINESS & ECONOMICS Public Relations. bisacsh Corporate sponsorship fast |
| topic_facet | Corporate sponsorship History. Corporate sponsorship Great Britain History. Parrainage publicitaire Grande-Bretagne Histoire. Parrainage publicitaire Histoire. Public administration. BUSINESS & ECONOMICS Public Relations. Corporate sponsorship Great Britain History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=621994 |
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