Practical web analytics for user experience :: how analytics can help you understand your users /
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. |
| Beschreibung: | 1 online resource (xv, 234 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780124046948 0124046940 |
Internformat
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| 245 | 1 | 0 | |a Practical web analytics for user experience : |b how analytics can help you understand your users / |c Michael Beasley. |
| 260 | |a Amsterdam : |b Morgan Kaufmann, an imprint of Elsevier, |c [2013] | ||
| 300 | |a 1 online resource (xv, 234 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. | |
| 520 | |a Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. | ||
| 650 | 0 | |a Web usage mining. |0 http://id.loc.gov/authorities/subjects/sh00009186 | |
| 650 | 0 | |a Internet users |x Attitudes. | |
| 650 | 0 | |a Web site development. |0 http://id.loc.gov/authorities/subjects/sh98004795 | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 6 | |a Internautes |x Attitudes. | |
| 650 | 6 | |a Sites Web |x Développement. | |
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| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
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| 758 | |i has work: |a Practical web analytics for user experience (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFQVdRPym7T6D6qyGBWFKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| contents | Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. |
| ctrlnum | (OCoLC)852159284 |
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| discipline | Informatik |
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| spelling | Beasley, Michael, 1980- https://id.oclc.org/worldcat/entity/E39PCjGghxjRc4ftCDHBWB4qry http://id.loc.gov/authorities/names/n2013025998 Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley. Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013] 1 online resource (xv, 234 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references and index. Print version record. Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. Web usage mining. http://id.loc.gov/authorities/subjects/sh00009186 Internet users Attitudes. Web site development. http://id.loc.gov/authorities/subjects/sh98004795 Analyse du comportement des internautes. Internautes Attitudes. Sites Web Développement. COMPUTERS Enterprise Applications Business Intelligence Tools. bisacsh COMPUTERS Intelligence (AI) & Semantics. bisacsh Web site development fast Web usage mining fast Electronic book. Electronic books. has work: Practical web analytics for user experience (Text) https://id.oclc.org/worldcat/entity/E39PCFQVdRPym7T6D6qyGBWFKd https://id.oclc.org/worldcat/ontology/hasWork Print version: Beasley, Michael, 1980- Practical web analytics for user experience. Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013] 0124046193 (DLC) 2013010542 (OCoLC)841050175 FWS01 ZDB-4-EBA FWS_PDA_EBA https://www.sciencedirect.com/science/book/9780124046191 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=485273 Volltext |
| spellingShingle | Beasley, Michael, 1980- Practical web analytics for user experience : how analytics can help you understand your users / Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. Web usage mining. http://id.loc.gov/authorities/subjects/sh00009186 Internet users Attitudes. Web site development. http://id.loc.gov/authorities/subjects/sh98004795 Analyse du comportement des internautes. Internautes Attitudes. Sites Web Développement. COMPUTERS Enterprise Applications Business Intelligence Tools. bisacsh COMPUTERS Intelligence (AI) & Semantics. bisacsh Web site development fast Web usage mining fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh00009186 http://id.loc.gov/authorities/subjects/sh98004795 |
| title | Practical web analytics for user experience : how analytics can help you understand your users / |
| title_auth | Practical web analytics for user experience : how analytics can help you understand your users / |
| title_exact_search | Practical web analytics for user experience : how analytics can help you understand your users / |
| title_full | Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley. |
| title_fullStr | Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley. |
| title_full_unstemmed | Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley. |
| title_short | Practical web analytics for user experience : |
| title_sort | practical web analytics for user experience how analytics can help you understand your users |
| title_sub | how analytics can help you understand your users / |
| topic | Web usage mining. http://id.loc.gov/authorities/subjects/sh00009186 Internet users Attitudes. Web site development. http://id.loc.gov/authorities/subjects/sh98004795 Analyse du comportement des internautes. Internautes Attitudes. Sites Web Développement. COMPUTERS Enterprise Applications Business Intelligence Tools. bisacsh COMPUTERS Intelligence (AI) & Semantics. bisacsh Web site development fast Web usage mining fast |
| topic_facet | Web usage mining. Internet users Attitudes. Web site development. Analyse du comportement des internautes. Internautes Attitudes. Sites Web Développement. COMPUTERS Enterprise Applications Business Intelligence Tools. COMPUTERS Intelligence (AI) & Semantics. Web site development Web usage mining Electronic book. Electronic books. |
| url | https://www.sciencedirect.com/science/book/9780124046191 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=485273 |
| work_keys_str_mv | AT beasleymichael practicalwebanalyticsforuserexperiencehowanalyticscanhelpyouunderstandyourusers |