PR and communication in local government and public services /:
A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
KoganPage,
2013.
|
| Schriftenreihe: | PR in practice series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749466176 0749466170 129968713X 9781299687134 |
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| 520 | |a A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for. | ||
| 505 | 0 | |a About the authors; Foreword; Acknowledgements; 01 The communicating council; The development of local government public relations; From public relations to reputation guardians; Information, publicity and the law; Publicity Code breaches; Getting the basics right; 02 The communication team; The team's responsibilities; Shaping the team; Leadership; Professionalism; Political nous; Measuring performance; 03 Communicating strategically; Research; Reputation campaign; Internal communication; Strategy; Developing a communication strategy; The practicalities. | |
| 505 | 8 | |a All communications should be strategic04 Communicating and engaging with citizens; Councils and councillors; Public consultations; Local referendums; 05 Communicating with the council customer; My council, total place, customer insight, reputation guide; Why are you communicating?; Using all channels; Sharing best practice; Customer charters; Customer services; The council tax leaflet; Council publications and A-Z guides; The council website and online information; Equality in communication; Can there ever be too much information?; Two-way communication and the all important feedback. | |
| 505 | 8 | |a Monitoring and evaluation06 Communicating with employees; Defining communications with employees; Identifying internal publics; Voice: staff at the heart of internal communication strategies; Voice: hearing what staff have to say; Voice: internet gives opportunities; The crucial role that managers play; Channels of internal communication; Engaging staff and employee surveys; Inside out and outside in; Creativity; Evaluation; Case studies; 07 Communicating as partners; Local partnerships; Regional partnerships; National partnerships; Partnership work: the challenges and opportunities. | |
| 505 | 8 | |a 08 Communicating a campaignPlanning the PR campaign; 09 Communicating with the media; Changing media landscape; Real life TV documentaries; Local television; Social media and journalists; The media toolkit; 10 Communicating in a digital world; Digital communication: moving beyond the tools towards the method; Social media evaluation; The impact of social media on organisational approach; The future; 11 Communicating in a crisis; Issues management; Risk assessment; Emergency planning; The role of digital communication; Traditional channels of communication: direct communication matters. | |
| 505 | 8 | |a Post-crisis communication12 Communicating the council brand; The visual identity; The behavioural and communicative identity; Conclusion; 13 Communicating and promoting place; Place promotion is not new; After the riots: I love Hackney and Manchester campaigns; Glasgow's Miles Better; Event and place promotion; Essentials of place branding; 14 Communicating with confidence; 1. Embrace change; 2. Engage locally; 3. Elevate leadership; 4. Emphasise brand and reputation; 5. Embed public interest; Appendix 1: The code of recommended practice on local authority publicity in England (2011). | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Communication in public administration |z Great Britain. | |
| 650 | 0 | |a Local government |x Public relations |z Great Britain. | |
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Datensatz im Suchindex
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| adam_text | |
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| author | Brown, John |
| author2 | Gaudin, Pat Moran, Wendy |
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| author_facet | Brown, John Gaudin, Pat Moran, Wendy |
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| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JF1525 |
| callnumber-raw | JF1525.C59 |
| callnumber-search | JF1525.C59 |
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| callnumber-subject | JF - Public Administration |
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| contents | About the authors; Foreword; Acknowledgements; 01 The communicating council; The development of local government public relations; From public relations to reputation guardians; Information, publicity and the law; Publicity Code breaches; Getting the basics right; 02 The communication team; The team's responsibilities; Shaping the team; Leadership; Professionalism; Political nous; Measuring performance; 03 Communicating strategically; Research; Reputation campaign; Internal communication; Strategy; Developing a communication strategy; The practicalities. All communications should be strategic04 Communicating and engaging with citizens; Councils and councillors; Public consultations; Local referendums; 05 Communicating with the council customer; My council, total place, customer insight, reputation guide; Why are you communicating?; Using all channels; Sharing best practice; Customer charters; Customer services; The council tax leaflet; Council publications and A-Z guides; The council website and online information; Equality in communication; Can there ever be too much information?; Two-way communication and the all important feedback. Monitoring and evaluation06 Communicating with employees; Defining communications with employees; Identifying internal publics; Voice: staff at the heart of internal communication strategies; Voice: hearing what staff have to say; Voice: internet gives opportunities; The crucial role that managers play; Channels of internal communication; Engaging staff and employee surveys; Inside out and outside in; Creativity; Evaluation; Case studies; 07 Communicating as partners; Local partnerships; Regional partnerships; National partnerships; Partnership work: the challenges and opportunities. 08 Communicating a campaignPlanning the PR campaign; 09 Communicating with the media; Changing media landscape; Real life TV documentaries; Local television; Social media and journalists; The media toolkit; 10 Communicating in a digital world; Digital communication: moving beyond the tools towards the method; Social media evaluation; The impact of social media on organisational approach; The future; 11 Communicating in a crisis; Issues management; Risk assessment; Emergency planning; The role of digital communication; Traditional channels of communication: direct communication matters. Post-crisis communication12 Communicating the council brand; The visual identity; The behavioural and communicative identity; Conclusion; 13 Communicating and promoting place; Place promotion is not new; After the riots: I love Hackney and Manchester campaigns; Glasgow's Miles Better; Event and place promotion; Essentials of place branding; 14 Communicating with confidence; 1. Embrace change; 2. Engage locally; 3. Elevate leadership; 4. Emphasise brand and reputation; 5. Embed public interest; Appendix 1: The code of recommended practice on local authority publicity in England (2011). |
| ctrlnum | (OCoLC)851157302 |
| dewey-full | 352.3/802854678 352.7480941 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 352 - General considerations of public administration |
| dewey-raw | 352.3/802854678 352.7480941 |
| dewey-search | 352.3/802854678 352.7480941 |
| dewey-sort | 3352.3 9802854678 |
| dewey-tens | 350 - Public administration and military science |
| format | Electronic eBook |
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| geographic | Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP |
| geographic_facet | Great Britain |
| id | ZDB-4-EBA-ocn851157302 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:25Z |
| institution | BVB |
| isbn | 9780749466176 0749466170 129968713X 9781299687134 |
| language | English |
| oclc_num | 851157302 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | KoganPage, |
| record_format | marc |
| series | PR in practice series. |
| series2 | PR in practice |
| spelling | Brown, John. PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran. London : KoganPage, 2013. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier PR in practice A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for. About the authors; Foreword; Acknowledgements; 01 The communicating council; The development of local government public relations; From public relations to reputation guardians; Information, publicity and the law; Publicity Code breaches; Getting the basics right; 02 The communication team; The team's responsibilities; Shaping the team; Leadership; Professionalism; Political nous; Measuring performance; 03 Communicating strategically; Research; Reputation campaign; Internal communication; Strategy; Developing a communication strategy; The practicalities. All communications should be strategic04 Communicating and engaging with citizens; Councils and councillors; Public consultations; Local referendums; 05 Communicating with the council customer; My council, total place, customer insight, reputation guide; Why are you communicating?; Using all channels; Sharing best practice; Customer charters; Customer services; The council tax leaflet; Council publications and A-Z guides; The council website and online information; Equality in communication; Can there ever be too much information?; Two-way communication and the all important feedback. Monitoring and evaluation06 Communicating with employees; Defining communications with employees; Identifying internal publics; Voice: staff at the heart of internal communication strategies; Voice: hearing what staff have to say; Voice: internet gives opportunities; The crucial role that managers play; Channels of internal communication; Engaging staff and employee surveys; Inside out and outside in; Creativity; Evaluation; Case studies; 07 Communicating as partners; Local partnerships; Regional partnerships; National partnerships; Partnership work: the challenges and opportunities. 08 Communicating a campaignPlanning the PR campaign; 09 Communicating with the media; Changing media landscape; Real life TV documentaries; Local television; Social media and journalists; The media toolkit; 10 Communicating in a digital world; Digital communication: moving beyond the tools towards the method; Social media evaluation; The impact of social media on organisational approach; The future; 11 Communicating in a crisis; Issues management; Risk assessment; Emergency planning; The role of digital communication; Traditional channels of communication: direct communication matters. Post-crisis communication12 Communicating the council brand; The visual identity; The behavioural and communicative identity; Conclusion; 13 Communicating and promoting place; Place promotion is not new; After the riots: I love Hackney and Manchester campaigns; Glasgow's Miles Better; Event and place promotion; Essentials of place branding; 14 Communicating with confidence; 1. Embrace change; 2. Engage locally; 3. Elevate leadership; 4. Emphasise brand and reputation; 5. Embed public interest; Appendix 1: The code of recommended practice on local authority publicity in England (2011). Includes bibliographical references and index. Print version record. Communication in public administration Great Britain. Local government Public relations Great Britain. POLITICAL SCIENCE Public Affairs & Administration. bisacsh Communication in public administration fast Local government Public relations fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP Public administration. thema Public relations. thema Civil service & public sector. thema Politics and Government. ukslc Gaudin, Pat. https://id.oclc.org/worldcat/entity/E39PCjGRxBHDmkbx34mTCHJFKd http://id.loc.gov/authorities/names/nb2013014179 Moran, Wendy. https://id.oclc.org/worldcat/entity/E39PCjJVHfTW93BV94TxYXmjRX http://id.loc.gov/authorities/names/nb2013014181 has work: PR and communication in local government and public services (Text) https://id.oclc.org/worldcat/entity/E39PCGhDtTqpxTgfyjHmWCdGH3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Brown, John. PR and Communication in Local Government and Public Services. Kogan Page 2013 9780749466169 PR in practice series. http://id.loc.gov/authorities/names/no97018085 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=602886 Volltext |
| spellingShingle | Brown, John PR and communication in local government and public services / PR in practice series. About the authors; Foreword; Acknowledgements; 01 The communicating council; The development of local government public relations; From public relations to reputation guardians; Information, publicity and the law; Publicity Code breaches; Getting the basics right; 02 The communication team; The team's responsibilities; Shaping the team; Leadership; Professionalism; Political nous; Measuring performance; 03 Communicating strategically; Research; Reputation campaign; Internal communication; Strategy; Developing a communication strategy; The practicalities. All communications should be strategic04 Communicating and engaging with citizens; Councils and councillors; Public consultations; Local referendums; 05 Communicating with the council customer; My council, total place, customer insight, reputation guide; Why are you communicating?; Using all channels; Sharing best practice; Customer charters; Customer services; The council tax leaflet; Council publications and A-Z guides; The council website and online information; Equality in communication; Can there ever be too much information?; Two-way communication and the all important feedback. Monitoring and evaluation06 Communicating with employees; Defining communications with employees; Identifying internal publics; Voice: staff at the heart of internal communication strategies; Voice: hearing what staff have to say; Voice: internet gives opportunities; The crucial role that managers play; Channels of internal communication; Engaging staff and employee surveys; Inside out and outside in; Creativity; Evaluation; Case studies; 07 Communicating as partners; Local partnerships; Regional partnerships; National partnerships; Partnership work: the challenges and opportunities. 08 Communicating a campaignPlanning the PR campaign; 09 Communicating with the media; Changing media landscape; Real life TV documentaries; Local television; Social media and journalists; The media toolkit; 10 Communicating in a digital world; Digital communication: moving beyond the tools towards the method; Social media evaluation; The impact of social media on organisational approach; The future; 11 Communicating in a crisis; Issues management; Risk assessment; Emergency planning; The role of digital communication; Traditional channels of communication: direct communication matters. Post-crisis communication12 Communicating the council brand; The visual identity; The behavioural and communicative identity; Conclusion; 13 Communicating and promoting place; Place promotion is not new; After the riots: I love Hackney and Manchester campaigns; Glasgow's Miles Better; Event and place promotion; Essentials of place branding; 14 Communicating with confidence; 1. Embrace change; 2. Engage locally; 3. Elevate leadership; 4. Emphasise brand and reputation; 5. Embed public interest; Appendix 1: The code of recommended practice on local authority publicity in England (2011). Communication in public administration Great Britain. Local government Public relations Great Britain. POLITICAL SCIENCE Public Affairs & Administration. bisacsh Communication in public administration fast Local government Public relations fast Public administration. thema Public relations. thema Civil service & public sector. thema Politics and Government. ukslc |
| title | PR and communication in local government and public services / |
| title_auth | PR and communication in local government and public services / |
| title_exact_search | PR and communication in local government and public services / |
| title_full | PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran. |
| title_fullStr | PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran. |
| title_full_unstemmed | PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran. |
| title_short | PR and communication in local government and public services / |
| title_sort | pr and communication in local government and public services |
| topic | Communication in public administration Great Britain. Local government Public relations Great Britain. POLITICAL SCIENCE Public Affairs & Administration. bisacsh Communication in public administration fast Local government Public relations fast Public administration. thema Public relations. thema Civil service & public sector. thema Politics and Government. ukslc |
| topic_facet | Communication in public administration Great Britain. Local government Public relations Great Britain. POLITICAL SCIENCE Public Affairs & Administration. Communication in public administration Local government Public relations Great Britain Public administration. Public relations. Civil service & public sector. Politics and Government. |
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