Measuring the user experience :: collecting, analyzing, and presenting usability metrics /
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Amsterdam :
Elsevier,
[2013]
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| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience. |
| Beschreibung: | Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008. |
| Beschreibung: | 1 online resource (xvii, 301 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780124157927 0124157920 9781299622142 1299622143 |
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| spelling | Tullis, Tom (Thomas) https://id.oclc.org/worldcat/entity/E39PCjBYyXJHQDqgWWPjdFptrq http://id.loc.gov/authorities/names/n2007074268 Measuring the user experience : collecting, analyzing, and presenting usability metrics / William Albert, Thomas Tullis. Amsterdam : Elsevier, [2013] 1 online resource (xvii, 301 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008. Includes bibliographical references and index. Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success. Print version record. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience. User interfaces (Computer systems) http://id.loc.gov/authorities/subjects/sh88001679 User interfaces (Computer systems) Measurement. Measurement. http://id.loc.gov/authorities/subjects/sh85083608 Technology assessment. http://id.loc.gov/authorities/subjects/sh85133187 Interfaces utilisateurs (Informatique) Mesure. Technologie Évaluation. measuring. aat COMPUTERS User Interfaces. bisacsh Measurement fast Technology assessment fast User interfaces (Computer systems) fast Albert, Bill (William) https://id.oclc.org/worldcat/entity/E39PCjFJ4FdmKFpD8PtPF4PytX http://id.loc.gov/authorities/names/n2007074273 Print version: Tullis, Tom (Thomas). Measuring the user experience. Amsterdam : Elsevier, [2013] 9780124157811 (DLC) 2013005748 (OCoLC)828775886 FWS01 ZDB-4-EBA FWS_PDA_EBA https://www.sciencedirect.com/science/book/9780124157811 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=486121 Volltext |
| spellingShingle | Tullis, Tom (Thomas) Measuring the user experience : collecting, analyzing, and presenting usability metrics / Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success. User interfaces (Computer systems) http://id.loc.gov/authorities/subjects/sh88001679 User interfaces (Computer systems) Measurement. Measurement. http://id.loc.gov/authorities/subjects/sh85083608 Technology assessment. http://id.loc.gov/authorities/subjects/sh85133187 Interfaces utilisateurs (Informatique) Mesure. Technologie Évaluation. measuring. aat COMPUTERS User Interfaces. bisacsh Measurement fast Technology assessment fast User interfaces (Computer systems) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh88001679 http://id.loc.gov/authorities/subjects/sh85083608 http://id.loc.gov/authorities/subjects/sh85133187 |
| title | Measuring the user experience : collecting, analyzing, and presenting usability metrics / |
| title_auth | Measuring the user experience : collecting, analyzing, and presenting usability metrics / |
| title_exact_search | Measuring the user experience : collecting, analyzing, and presenting usability metrics / |
| title_full | Measuring the user experience : collecting, analyzing, and presenting usability metrics / William Albert, Thomas Tullis. |
| title_fullStr | Measuring the user experience : collecting, analyzing, and presenting usability metrics / William Albert, Thomas Tullis. |
| title_full_unstemmed | Measuring the user experience : collecting, analyzing, and presenting usability metrics / William Albert, Thomas Tullis. |
| title_short | Measuring the user experience : |
| title_sort | measuring the user experience collecting analyzing and presenting usability metrics |
| title_sub | collecting, analyzing, and presenting usability metrics / |
| topic | User interfaces (Computer systems) http://id.loc.gov/authorities/subjects/sh88001679 User interfaces (Computer systems) Measurement. Measurement. http://id.loc.gov/authorities/subjects/sh85083608 Technology assessment. http://id.loc.gov/authorities/subjects/sh85133187 Interfaces utilisateurs (Informatique) Mesure. Technologie Évaluation. measuring. aat COMPUTERS User Interfaces. bisacsh Measurement fast Technology assessment fast User interfaces (Computer systems) fast |
| topic_facet | User interfaces (Computer systems) User interfaces (Computer systems) Measurement. Measurement. Technology assessment. Interfaces utilisateurs (Informatique) Mesure. Technologie Évaluation. measuring. COMPUTERS User Interfaces. Measurement Technology assessment |
| url | https://www.sciencedirect.com/science/book/9780124157811 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=486121 |
| work_keys_str_mv | AT tullistom measuringtheuserexperiencecollectinganalyzingandpresentingusabilitymetrics AT albertbill measuringtheuserexperiencecollectinganalyzingandpresentingusabilitymetrics |