From Bombay to Bollywood :: the making of a global media industry /
"From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relation...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
New York University Press,
2013
|
| Schriftenreihe: | Postmillennial pop.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization."-- |
| Beschreibung: | 1 online resource (xi, 255 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814771907 0814771904 |
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| 505 | 0 | |a Introduction -- Bollywood is useful : media industries and the state in an era of reform -- Staging Bollywood : industrial identity in an era of reform -- "It's all about knowing your audience" : marketing and promotions in Bollywood -- "Multiplex with unlimited seats" : dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood" : diasporic entrepreneurs and the allure of digital media -- Conclusion : fandom and other transnational futures. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a "From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization."-- |c Provided by publisher. | ||
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| author | Punathambekar, Aswin |
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| contents | Introduction -- Bollywood is useful : media industries and the state in an era of reform -- Staging Bollywood : industrial identity in an era of reform -- "It's all about knowing your audience" : marketing and promotions in Bollywood -- "Multiplex with unlimited seats" : dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood" : diasporic entrepreneurs and the allure of digital media -- Conclusion : fandom and other transnational futures. |
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| dewey-raw | 791.430954 |
| dewey-search | 791.430954 |
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| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:25:21Z |
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| series | Postmillennial pop. |
| series2 | Postmillennial pop |
| spelling | Punathambekar, Aswin, author. http://id.loc.gov/authorities/names/n2008015971 From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar. New York : New York University Press, 2013 1 online resource (xi, 255 pages) : illustrations. text txt rdacontent still image sti rdacontent computer c rdamedia online resource cr rdacarrier Postmillennial pop Includes bibliographical references and index. Introduction -- Bollywood is useful : media industries and the state in an era of reform -- Staging Bollywood : industrial identity in an era of reform -- "It's all about knowing your audience" : marketing and promotions in Bollywood -- "Multiplex with unlimited seats" : dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood" : diasporic entrepreneurs and the allure of digital media -- Conclusion : fandom and other transnational futures. Print version record. "From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization."-- Provided by publisher. Motion picture industry India. http://id.loc.gov/authorities/subjects/sh2005001804 Motion pictures India. http://id.loc.gov/authorities/subjects/sh2005000984 Cinéma Industrie Inde. Cinéma Inde. ART Film & Video. bisacsh PERFORMING ARTS Film & Video Reference. bisacsh SOCIAL SCIENCE Discrimination & Race Relations. bisacsh Motion picture industry fast Motion pictures fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC has work: From Bombay to Bollywood (Text) https://id.oclc.org/worldcat/entity/E39PCFC9XC3tDv9rmyWdk9Gk8P https://id.oclc.org/worldcat/ontology/hasWork Print version: Punathambekar, Aswin. From Bombay to Bollywood. New York : New York University Press, 2013 9780814771891 (DLC) 2013011871 (OCoLC)819717757 Postmillennial pop. http://id.loc.gov/authorities/names/no2013000131 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=577346 Volltext |
| spellingShingle | Punathambekar, Aswin From Bombay to Bollywood : the making of a global media industry / Postmillennial pop. Introduction -- Bollywood is useful : media industries and the state in an era of reform -- Staging Bollywood : industrial identity in an era of reform -- "It's all about knowing your audience" : marketing and promotions in Bollywood -- "Multiplex with unlimited seats" : dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood" : diasporic entrepreneurs and the allure of digital media -- Conclusion : fandom and other transnational futures. Motion picture industry India. http://id.loc.gov/authorities/subjects/sh2005001804 Motion pictures India. http://id.loc.gov/authorities/subjects/sh2005000984 Cinéma Industrie Inde. Cinéma Inde. ART Film & Video. bisacsh PERFORMING ARTS Film & Video Reference. bisacsh SOCIAL SCIENCE Discrimination & Race Relations. bisacsh Motion picture industry fast Motion pictures fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2005001804 http://id.loc.gov/authorities/subjects/sh2005000984 |
| title | From Bombay to Bollywood : the making of a global media industry / |
| title_auth | From Bombay to Bollywood : the making of a global media industry / |
| title_exact_search | From Bombay to Bollywood : the making of a global media industry / |
| title_full | From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar. |
| title_fullStr | From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar. |
| title_full_unstemmed | From Bombay to Bollywood : the making of a global media industry / Aswin Punathambekar. |
| title_short | From Bombay to Bollywood : |
| title_sort | from bombay to bollywood the making of a global media industry |
| title_sub | the making of a global media industry / |
| topic | Motion picture industry India. http://id.loc.gov/authorities/subjects/sh2005001804 Motion pictures India. http://id.loc.gov/authorities/subjects/sh2005000984 Cinéma Industrie Inde. Cinéma Inde. ART Film & Video. bisacsh PERFORMING ARTS Film & Video Reference. bisacsh SOCIAL SCIENCE Discrimination & Race Relations. bisacsh Motion picture industry fast Motion pictures fast |
| topic_facet | Motion picture industry India. Motion pictures India. Cinéma Industrie Inde. Cinéma Inde. ART Film & Video. PERFORMING ARTS Film & Video Reference. SOCIAL SCIENCE Discrimination & Race Relations. Motion picture industry Motion pictures India |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=577346 |
| work_keys_str_mv | AT punathambekaraswin frombombaytobollywoodthemakingofaglobalmediaindustry |