Persuasive signs :: the semiotics of advertising /
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; New York :
Mouton de Gruyter,
2002.
|
| Schriftenreihe: | Approaches to applied semiotics ;
4. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket |
| Beschreibung: | 1 online resource (xi, 193 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 175-190) and index. |
| ISBN: | 9783110888003 3110888009 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn841172473 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 130429s2002 gw a ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCE |d E7B |d OCLCF |d OCLCA |d YDXCP |d OCLCQ |d AZK |d LOA |d OCLCO |d OCLCA |d AGLDB |d OCLCQ |d MOR |d PIFAG |d OTZ |d YDX |d OCLCQ |d OCLCO |d STF |d WRM |d COCUF |d NRAMU |d OCLCA |d VT2 |d AU@ |d OCLCQ |d UKAHL |d UHL |d UKBTH |d OCLCA |d OCLCQ |d BOL |d UKUAL |d UKSSU |d OCLCQ |d OCLCO |d OCL |d OCLCQ |d OCLCO |d OCLCL |d OCLCA |d OCLCL | ||
| 016 | 7 | |a 2002029569 |2 Uk | |
| 019 | |a 654273539 |a 961577355 |a 962714659 |a 965994006 |a 988510256 |a 991997414 |a 994931195 |a 1002525708 |a 1003066384 |a 1004561907 |a 1037716825 |a 1038614291 |a 1045553165 |a 1055390368 |a 1058316225 |a 1064163258 |a 1081222250 |a 1113338232 |a 1113587840 |a 1114422578 |a 1153014157 |a 1193421063 |a 1226047127 |a 1228555303 |a 1239653210 |a 1266854086 | ||
| 020 | |a 9783110888003 |q (electronic bk.) | ||
| 020 | |a 3110888009 |q (electronic bk.) | ||
| 020 | |z 3110173409 | ||
| 020 | |z 9783110173406 | ||
| 020 | |z 3110173417 | ||
| 020 | |z 9783110173413 | ||
| 035 | |a (OCoLC)841172473 |z (OCoLC)654273539 |z (OCoLC)961577355 |z (OCoLC)962714659 |z (OCoLC)965994006 |z (OCoLC)988510256 |z (OCoLC)991997414 |z (OCoLC)994931195 |z (OCoLC)1002525708 |z (OCoLC)1003066384 |z (OCoLC)1004561907 |z (OCoLC)1037716825 |z (OCoLC)1038614291 |z (OCoLC)1045553165 |z (OCoLC)1055390368 |z (OCoLC)1058316225 |z (OCoLC)1064163258 |z (OCoLC)1081222250 |z (OCoLC)1113338232 |z (OCoLC)1113587840 |z (OCoLC)1114422578 |z (OCoLC)1153014157 |z (OCoLC)1193421063 |z (OCoLC)1226047127 |z (OCoLC)1228555303 |z (OCoLC)1239653210 |z (OCoLC)1266854086 | ||
| 050 | 4 | |a HF5823 |b .B3725 2002eb | |
| 055 | 1 | 1 | |a HF5823 |
| 072 | 7 | |a HF |2 lcco | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 7 | |a 659.1014 |2 22 | |
| 084 | |a 05.31 |2 bcl | ||
| 049 | |a MAIN | ||
| 100 | 1 | |a Beasley, Ron, |d 1945- |1 https://id.oclc.org/worldcat/entity/E39PCjDk4rk6RhhP7vpKQCj9Qm |0 http://id.loc.gov/authorities/names/n2002107470 | |
| 245 | 1 | 0 | |a Persuasive signs : |b the semiotics of advertising / |c by Ron Beasley, Marcel Danesi. |
| 260 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002. | ||
| 300 | |a 1 online resource (xi, 193 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 490 | 1 | |a Approaches to applied semiotics ; |v 4 | |
| 504 | |a Includes bibliographical references (pages 175-190) and index. | ||
| 520 | 1 | |a "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket | |
| 505 | 0 | 0 | |g Ch. I. |t Advertising as social discourse. |t A schematic history of advertising. |t The semiotic approach to advertising. |t The role of semiotics in the advertising debate. |t Elements of semiotic analysis -- |g Ch. II. |t Creating recognizability for the product. |t Creating a signification system. |t Creating textuality. |t Using multiple media. |t Ad campaigns -- |g Ch. III. |t Creating textuality. |t Textuality. |t Connotation. |t Verbal techniques. |t Nonverbal techniques -- |g Ch. IV. |t Advertising and culture. |t Market testing the product's signification system. |t Advertising culture. |t The semiotic purview. |g App. |t Exercises for classroom or personal study use. |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Signs and symbols. |0 http://id.loc.gov/authorities/subjects/sh85122415 | |
| 650 | 0 | |a Semiotics. |0 http://id.loc.gov/authorities/subjects/sh85119950 | |
| 650 | 0 | |a Publicity. |0 http://id.loc.gov/authorities/subjects/sh85108869 | |
| 650 | 2 | |a Advertising. | |
| 650 | 6 | |a Publicité. | |
| 650 | 6 | |a Signes et symboles. | |
| 650 | 6 | |a Sémiotique. | |
| 650 | 7 | |a symbols. |2 aat | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Publicity |2 fast | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Semiotics |2 fast | |
| 650 | 7 | |a Signs and symbols |2 fast | |
| 650 | 7 | |a Kultursemiotik |2 gnd |0 http://d-nb.info/gnd/4129038-0 | |
| 650 | 7 | |a Werbebotschaft |2 gnd | |
| 650 | 7 | |a Semiotik |2 gnd |0 http://d-nb.info/gnd/4054498-9 | |
| 650 | 7 | |a Werbesprache |2 gnd |0 http://d-nb.info/gnd/4065535-0 | |
| 650 | 7 | |a Massenmedien |2 gnd | |
| 650 | 1 | 7 | |a Semiotiek. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 700 | 1 | |a Danesi, Marcel, |d 1946- |1 https://id.oclc.org/worldcat/entity/E39PBJdh4B3cVKDR6mJjkThj4q |0 http://id.loc.gov/authorities/names/n81088474 | |
| 758 | |i has work: |a Persuasive signs (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGG6MMyGpGvPbRr83RyVvd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Beasley, Ron, 1945- |t Persuasive signs. |d Berlin ; New York : Mouton de Gruyter, 2002 |z 3110173409 |w (DLC) 2002029569 |w (OCoLC)50322957 |
| 830 | 0 | |a Approaches to applied semiotics ; |v 4. |0 http://id.loc.gov/authorities/names/n99282342 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558723 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25318963 | ||
| 938 | |a ebrary |b EBRY |n ebr10598037 | ||
| 938 | |a EBSCOhost |b EBSC |n 558723 | ||
| 938 | |a YBP Library Services |b YANK |n 9656586 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn841172473 |
|---|---|
| _version_ | 1816882231589732354 |
| adam_text | |
| any_adam_object | |
| author | Beasley, Ron, 1945- |
| author2 | Danesi, Marcel, 1946- |
| author2_role | |
| author2_variant | m d md |
| author_GND | http://id.loc.gov/authorities/names/n2002107470 http://id.loc.gov/authorities/names/n81088474 |
| author_facet | Beasley, Ron, 1945- Danesi, Marcel, 1946- |
| author_role | |
| author_sort | Beasley, Ron, 1945- |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 .B3725 2002eb |
| callnumber-search | HF5823 .B3725 2002eb |
| callnumber-sort | HF 45823 B3725 42002EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. Exercises for classroom or personal study use. |
| ctrlnum | (OCoLC)841172473 |
| dewey-full | 659.1014 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1014 |
| dewey-search | 659.1014 |
| dewey-sort | 3659.1014 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05810cam a2200853 a 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn841172473</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">130429s2002 gw a ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCE</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCA</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AZK</subfield><subfield code="d">LOA</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCA</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MOR</subfield><subfield code="d">PIFAG</subfield><subfield code="d">OTZ</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">STF</subfield><subfield code="d">WRM</subfield><subfield code="d">COCUF</subfield><subfield code="d">NRAMU</subfield><subfield code="d">OCLCA</subfield><subfield code="d">VT2</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKAHL</subfield><subfield code="d">UHL</subfield><subfield code="d">UKBTH</subfield><subfield code="d">OCLCA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BOL</subfield><subfield code="d">UKUAL</subfield><subfield code="d">UKSSU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCA</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">2002029569</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">654273539</subfield><subfield code="a">961577355</subfield><subfield code="a">962714659</subfield><subfield code="a">965994006</subfield><subfield code="a">988510256</subfield><subfield code="a">991997414</subfield><subfield code="a">994931195</subfield><subfield code="a">1002525708</subfield><subfield code="a">1003066384</subfield><subfield code="a">1004561907</subfield><subfield code="a">1037716825</subfield><subfield code="a">1038614291</subfield><subfield code="a">1045553165</subfield><subfield code="a">1055390368</subfield><subfield code="a">1058316225</subfield><subfield code="a">1064163258</subfield><subfield code="a">1081222250</subfield><subfield code="a">1113338232</subfield><subfield code="a">1113587840</subfield><subfield code="a">1114422578</subfield><subfield code="a">1153014157</subfield><subfield code="a">1193421063</subfield><subfield code="a">1226047127</subfield><subfield code="a">1228555303</subfield><subfield code="a">1239653210</subfield><subfield code="a">1266854086</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110888003</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3110888009</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">3110173409</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783110173406</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">3110173417</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9783110173413</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)841172473</subfield><subfield code="z">(OCoLC)654273539</subfield><subfield code="z">(OCoLC)961577355</subfield><subfield code="z">(OCoLC)962714659</subfield><subfield code="z">(OCoLC)965994006</subfield><subfield code="z">(OCoLC)988510256</subfield><subfield code="z">(OCoLC)991997414</subfield><subfield code="z">(OCoLC)994931195</subfield><subfield code="z">(OCoLC)1002525708</subfield><subfield code="z">(OCoLC)1003066384</subfield><subfield code="z">(OCoLC)1004561907</subfield><subfield code="z">(OCoLC)1037716825</subfield><subfield code="z">(OCoLC)1038614291</subfield><subfield code="z">(OCoLC)1045553165</subfield><subfield code="z">(OCoLC)1055390368</subfield><subfield code="z">(OCoLC)1058316225</subfield><subfield code="z">(OCoLC)1064163258</subfield><subfield code="z">(OCoLC)1081222250</subfield><subfield code="z">(OCoLC)1113338232</subfield><subfield code="z">(OCoLC)1113587840</subfield><subfield code="z">(OCoLC)1114422578</subfield><subfield code="z">(OCoLC)1153014157</subfield><subfield code="z">(OCoLC)1193421063</subfield><subfield code="z">(OCoLC)1226047127</subfield><subfield code="z">(OCoLC)1228555303</subfield><subfield code="z">(OCoLC)1239653210</subfield><subfield code="z">(OCoLC)1266854086</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823</subfield><subfield code="b">.B3725 2002eb</subfield></datafield><datafield tag="055" ind1="1" ind2="1"><subfield code="a">HF5823</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">HF</subfield><subfield code="2">lcco</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">002000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.1014</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05.31</subfield><subfield code="2">bcl</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Beasley, Ron,</subfield><subfield code="d">1945-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjDk4rk6RhhP7vpKQCj9Qm</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2002107470</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Persuasive signs :</subfield><subfield code="b">the semiotics of advertising /</subfield><subfield code="c">by Ron Beasley, Marcel Danesi.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Berlin ;</subfield><subfield code="a">New York :</subfield><subfield code="b">Mouton de Gruyter,</subfield><subfield code="c">2002.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xi, 193 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="340" ind1=" " ind2=" "><subfield code="g">polychrome.</subfield><subfield code="2">rdacc</subfield><subfield code="0">http://rdaregistry.info/termList/RDAColourContent/1003</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="2">rdaft</subfield><subfield code="0">http://rdaregistry.info/termList/fileType/1002</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Approaches to applied semiotics ;</subfield><subfield code="v">4</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 175-190) and index.</subfield></datafield><datafield tag="520" ind1="1" ind2=" "><subfield code="a">"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="g">Ch. I.</subfield><subfield code="t">Advertising as social discourse.</subfield><subfield code="t">A schematic history of advertising.</subfield><subfield code="t">The semiotic approach to advertising.</subfield><subfield code="t">The role of semiotics in the advertising debate.</subfield><subfield code="t">Elements of semiotic analysis --</subfield><subfield code="g">Ch. II.</subfield><subfield code="t">Creating recognizability for the product.</subfield><subfield code="t">Creating a signification system.</subfield><subfield code="t">Creating textuality.</subfield><subfield code="t">Using multiple media.</subfield><subfield code="t">Ad campaigns --</subfield><subfield code="g">Ch. III.</subfield><subfield code="t">Creating textuality.</subfield><subfield code="t">Textuality.</subfield><subfield code="t">Connotation.</subfield><subfield code="t">Verbal techniques.</subfield><subfield code="t">Nonverbal techniques --</subfield><subfield code="g">Ch. IV.</subfield><subfield code="t">Advertising and culture.</subfield><subfield code="t">Market testing the product's signification system.</subfield><subfield code="t">Advertising culture.</subfield><subfield code="t">The semiotic purview.</subfield><subfield code="g">App.</subfield><subfield code="t">Exercises for classroom or personal study use.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85001086</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Signs and symbols.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85122415</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Semiotics.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85119950</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Publicity.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85108869</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Publicité.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Signes et symboles.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Sémiotique.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">symbols.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">advertising.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Advertising & Promotion.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicity</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Semiotics</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Signs and symbols</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kultursemiotik</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4129038-0</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Werbebotschaft</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Semiotik</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4054498-9</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4065535-0</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Massenmedien</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Semiotiek.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Reclame.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Danesi, Marcel,</subfield><subfield code="d">1946-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJdh4B3cVKDR6mJjkThj4q</subfield><subfield code="0">http://id.loc.gov/authorities/names/n81088474</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Persuasive signs (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGG6MMyGpGvPbRr83RyVvd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Beasley, Ron, 1945-</subfield><subfield code="t">Persuasive signs.</subfield><subfield code="d">Berlin ; New York : Mouton de Gruyter, 2002</subfield><subfield code="z">3110173409</subfield><subfield code="w">(DLC) 2002029569</subfield><subfield code="w">(OCoLC)50322957</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Approaches to applied semiotics ;</subfield><subfield code="v">4.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n99282342</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558723</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH25318963</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10598037</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">558723</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9656586</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn841172473 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:25:19Z |
| institution | BVB |
| isbn | 9783110888003 3110888009 |
| language | English |
| oclc_num | 841172473 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 193 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Mouton de Gruyter, |
| record_format | marc |
| series | Approaches to applied semiotics ; |
| series2 | Approaches to applied semiotics ; |
| spelling | Beasley, Ron, 1945- https://id.oclc.org/worldcat/entity/E39PCjDk4rk6RhhP7vpKQCj9Qm http://id.loc.gov/authorities/names/n2002107470 Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi. Berlin ; New York : Mouton de Gruyter, 2002. 1 online resource (xi, 193 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Approaches to applied semiotics ; 4 Includes bibliographical references (pages 175-190) and index. "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use. Print version record. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Signs and symbols. http://id.loc.gov/authorities/subjects/sh85122415 Semiotics. http://id.loc.gov/authorities/subjects/sh85119950 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Advertising. Publicité. Signes et symboles. Sémiotique. symbols. aat advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Publicity fast Advertising fast Semiotics fast Signs and symbols fast Kultursemiotik gnd http://d-nb.info/gnd/4129038-0 Werbebotschaft gnd Semiotik gnd http://d-nb.info/gnd/4054498-9 Werbesprache gnd http://d-nb.info/gnd/4065535-0 Massenmedien gnd Semiotiek. gtt Reclame. gtt Danesi, Marcel, 1946- https://id.oclc.org/worldcat/entity/E39PBJdh4B3cVKDR6mJjkThj4q http://id.loc.gov/authorities/names/n81088474 has work: Persuasive signs (Text) https://id.oclc.org/worldcat/entity/E39PCGG6MMyGpGvPbRr83RyVvd https://id.oclc.org/worldcat/ontology/hasWork Print version: Beasley, Ron, 1945- Persuasive signs. Berlin ; New York : Mouton de Gruyter, 2002 3110173409 (DLC) 2002029569 (OCoLC)50322957 Approaches to applied semiotics ; 4. http://id.loc.gov/authorities/names/n99282342 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558723 Volltext |
| spellingShingle | Beasley, Ron, 1945- Persuasive signs : the semiotics of advertising / Approaches to applied semiotics ; Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. Exercises for classroom or personal study use. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Signs and symbols. http://id.loc.gov/authorities/subjects/sh85122415 Semiotics. http://id.loc.gov/authorities/subjects/sh85119950 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Advertising. Publicité. Signes et symboles. Sémiotique. symbols. aat advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Publicity fast Advertising fast Semiotics fast Signs and symbols fast Kultursemiotik gnd http://d-nb.info/gnd/4129038-0 Werbebotschaft gnd Semiotik gnd http://d-nb.info/gnd/4054498-9 Werbesprache gnd http://d-nb.info/gnd/4065535-0 Massenmedien gnd Semiotiek. gtt Reclame. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh85122415 http://id.loc.gov/authorities/subjects/sh85119950 http://id.loc.gov/authorities/subjects/sh85108869 http://d-nb.info/gnd/4129038-0 http://d-nb.info/gnd/4054498-9 http://d-nb.info/gnd/4065535-0 |
| title | Persuasive signs : the semiotics of advertising / |
| title_alt | Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. Exercises for classroom or personal study use. |
| title_auth | Persuasive signs : the semiotics of advertising / |
| title_exact_search | Persuasive signs : the semiotics of advertising / |
| title_full | Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi. |
| title_fullStr | Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi. |
| title_full_unstemmed | Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi. |
| title_short | Persuasive signs : |
| title_sort | persuasive signs the semiotics of advertising |
| title_sub | the semiotics of advertising / |
| topic | Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Signs and symbols. http://id.loc.gov/authorities/subjects/sh85122415 Semiotics. http://id.loc.gov/authorities/subjects/sh85119950 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Advertising. Publicité. Signes et symboles. Sémiotique. symbols. aat advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Publicity fast Advertising fast Semiotics fast Signs and symbols fast Kultursemiotik gnd http://d-nb.info/gnd/4129038-0 Werbebotschaft gnd Semiotik gnd http://d-nb.info/gnd/4054498-9 Werbesprache gnd http://d-nb.info/gnd/4065535-0 Massenmedien gnd Semiotiek. gtt Reclame. gtt |
| topic_facet | Advertising. Signs and symbols. Semiotics. Publicity. Publicité. Signes et symboles. Sémiotique. symbols. advertising. BUSINESS & ECONOMICS Advertising & Promotion. Publicity Advertising Semiotics Signs and symbols Kultursemiotik Werbebotschaft Semiotik Werbesprache Massenmedien Semiotiek. Reclame. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558723 |
| work_keys_str_mv | AT beasleyron persuasivesignsthesemioticsofadvertising AT danesimarcel persuasivesignsthesemioticsofadvertising |