Handbook of marketing research methodologies for hospitality and tourism /:
"The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text cont...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Haworth Hospitality & Tourism Press,
©2007.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease."--Jacket |
| Beschreibung: | 1 online resource (xi, 364 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 345-347) and index. |
| ISBN: | 9781136610882 113661088X 9780203448557 0203448553 9781136610837 1136610839 9781136610875 1136610871 9781138834873 1138834874 1299483917 9781299483910 |
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| 100 | 1 | |a Nykiel, Ronald A. | |
| 245 | 1 | 0 | |a Handbook of marketing research methodologies for hospitality and tourism / |c Ronald A. Nykiel. |
| 260 | |a New York : |b Haworth Hospitality & Tourism Press, |c ©2007. | ||
| 300 | |a 1 online resource (xi, 364 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 345-347) and index. | ||
| 505 | 0 | |a pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites. | |
| 520 | 1 | |a "The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Hospitality industry |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Tourism |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 7 | |a SCIENCE |x Earth Sciences |x Geography. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Budget. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Hikes & Walks. |2 bisacsh | |
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| author | Nykiel, Ronald A. |
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| contents | pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites. |
| ctrlnum | (OCoLC)841171415 |
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| genre | manuals (instructional materials) aat handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf |
| genre_facet | manuals (instructional materials) handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| id | ZDB-4-EBA-ocn841171415 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:25:19Z |
| institution | BVB |
| isbn | 9781136610882 113661088X 9780203448557 0203448553 9781136610837 1136610839 9781136610875 1136610871 9781138834873 1138834874 1299483917 9781299483910 |
| language | English |
| oclc_num | 841171415 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 364 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Haworth Hospitality & Tourism Press, |
| record_format | marc |
| spelling | Nykiel, Ronald A. Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel. New York : Haworth Hospitality & Tourism Press, ©2007. 1 online resource (xi, 364 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 345-347) and index. pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites. "The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease."--Jacket Print version record. English. Hospitality industry Marketing Handbooks, manuals, etc. Tourism Marketing Handbooks, manuals, etc. SCIENCE Earth Sciences Geography. bisacsh TRAVEL Budget. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Parks & Campgrounds. bisacsh Hospitality industry Marketing fast Tourism Marketing fast manuals (instructional materials) aat handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf has work: Handbook of marketing research methodologies for hospitality and tourism (Text) https://id.oclc.org/worldcat/entity/E39PCGPfGhR8PdG4qtKP6V7QG3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Nykiel, Ronald A. Handbook of marketing research methodologies for hospitality and tourism. New York : Haworth Hospitality & Tourism Press, ©2007 9780789034267 (DLC) 2006034083 (OCoLC)73502603 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=571669 Volltext |
| spellingShingle | Nykiel, Ronald A. Handbook of marketing research methodologies for hospitality and tourism / pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites. Hospitality industry Marketing Handbooks, manuals, etc. Tourism Marketing Handbooks, manuals, etc. SCIENCE Earth Sciences Geography. bisacsh TRAVEL Budget. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Parks & Campgrounds. bisacsh Hospitality industry Marketing fast Tourism Marketing fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Handbook of marketing research methodologies for hospitality and tourism / |
| title_auth | Handbook of marketing research methodologies for hospitality and tourism / |
| title_exact_search | Handbook of marketing research methodologies for hospitality and tourism / |
| title_full | Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel. |
| title_fullStr | Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel. |
| title_full_unstemmed | Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel. |
| title_short | Handbook of marketing research methodologies for hospitality and tourism / |
| title_sort | handbook of marketing research methodologies for hospitality and tourism |
| topic | Hospitality industry Marketing Handbooks, manuals, etc. Tourism Marketing Handbooks, manuals, etc. SCIENCE Earth Sciences Geography. bisacsh TRAVEL Budget. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Parks & Campgrounds. bisacsh Hospitality industry Marketing fast Tourism Marketing fast |
| topic_facet | Hospitality industry Marketing Handbooks, manuals, etc. Tourism Marketing Handbooks, manuals, etc. SCIENCE Earth Sciences Geography. TRAVEL Budget. TRAVEL Hikes & Walks. TRAVEL Museums, Tours, Points of Interest. TRAVEL Parks & Campgrounds. Hospitality industry Marketing Tourism Marketing manuals (instructional materials) handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
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| work_keys_str_mv | AT nykielronalda handbookofmarketingresearchmethodologiesforhospitalityandtourism |