The rise of advertising in the United States :: a history of innovation to 1960 /
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham :
Scarecrow Press,
c2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." |
| Beschreibung: | 1 online resource (xi, 198 p.) |
| Bibliographie: | Includes bibliographical references (p. 175-183) and index. |
| ISBN: | 9780810884076 0810884070 |
Internformat
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| 100 | 1 | |a Applegate, Edd. | |
| 245 | 1 | 4 | |a The rise of advertising in the United States : |b a history of innovation to 1960 / |c Edd Applegate. |
| 260 | |a Lanham : |b Scarecrow Press, |c c2012. | ||
| 300 | |a 1 online resource (xi, 198 p.) | ||
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| 504 | |a Includes bibliographical references (p. 175-183) and index. | ||
| 505 | 0 | |a Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history. | |
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 520 | |a In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." | ||
| 650 | 0 | |a Advertising |z United States |x History. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |t The rise of advertising in the United States |d Lanham : Scarecrow Press, c2012. |z 9780810884069 (cloth : alk. paper) |w (DLC) 2012018903 |
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| author | Applegate, Edd |
| author_facet | Applegate, Edd |
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| contents | Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history. |
| ctrlnum | (OCoLC)838119553 |
| dewey-full | 659.10973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10973 |
| dewey-search | 659.10973 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn838119553 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:17Z |
| institution | BVB |
| isbn | 9780810884076 0810884070 |
| language | English |
| lccn | 2021675317 |
| oclc_num | 838119553 |
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| physical | 1 online resource (xi, 198 p.) |
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| publishDate | 2012 |
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| spelling | Applegate, Edd. The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate. Lanham : Scarecrow Press, c2012. 1 online resource (xi, 198 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (p. 175-183) and index. Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history. Description based on print version record and CIP data provided by publisher; resource not viewed. In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Advertising United States History. BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh Advertising fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq History fast Print version: The rise of advertising in the United States Lanham : Scarecrow Press, c2012. 9780810884069 (cloth : alk. paper) (DLC) 2012018903 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478349 Volltext |
| spellingShingle | Applegate, Edd The rise of advertising in the United States : a history of innovation to 1960 / Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history. Advertising United States History. BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh Advertising fast |
| title | The rise of advertising in the United States : a history of innovation to 1960 / |
| title_auth | The rise of advertising in the United States : a history of innovation to 1960 / |
| title_exact_search | The rise of advertising in the United States : a history of innovation to 1960 / |
| title_full | The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate. |
| title_fullStr | The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate. |
| title_full_unstemmed | The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate. |
| title_short | The rise of advertising in the United States : |
| title_sort | rise of advertising in the united states a history of innovation to 1960 |
| title_sub | a history of innovation to 1960 / |
| topic | Advertising United States History. BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh Advertising fast |
| topic_facet | Advertising United States History. BUSINESS & ECONOMICS / Advertising & Promotion. Advertising United States History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478349 |
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