Strategic customer management :: integrating relationship marketing and CRM /
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge :
Cambridge University Press,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. |
| Beschreibung: | 1 online resource (xvi, 529 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1107333199 9781107333192 9781107336513 1107336511 9781139057417 1139057413 1107326753 9781107326750 1107255422 9781107255425 1299408907 9781299408906 |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn833768679 | ||
| 003 | OCoLC | ||
| 005 | 20240705115654.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 130330s2013 enk ob 001 0 eng d | ||
| 010 | |z 2012036778 | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MHW |d YDXCP |d N$T |d CAMBR |d CDX |d OCLCF |d OCLCQ |d DEBSZ |d E7B |d OTZ |d UV0 |d OCLCQ |d LND |d Z5A |d BUF |d OCLCQ |d OL$ |d OCLCQ |d LOA |d OCLCQ |d K6U |d VT2 |d UKAHL |d OCLCQ |d VLY |d OCLCQ |d KAT |d QGK |d AU@ |d LVT |d SFB |d KAT |d OCLCO |d OCLCL |d OCLCQ |d SXB | ||
| 019 | |a 837527862 |a 839301737 |a 847620551 |a 874918543 |a 965483694 |a 990623762 |a 1030262631 |a 1033583663 |a 1058659078 |a 1096238154 |a 1097110738 |a 1107758155 |a 1109945547 |a 1109955991 |a 1111290305 |a 1118517798 |a 1152985228 |a 1162324839 |a 1170029861 |a 1171252297 |a 1228570887 |a 1259071909 | ||
| 020 | |a 1107333199 |q (electronic bk.) | ||
| 020 | |a 9781107333192 |q (electronic bk.) | ||
| 020 | |a 9781107336513 |q (electronic bk.) | ||
| 020 | |a 1107336511 |q (electronic bk.) | ||
| 020 | |a 9781139057417 |q (electronic bk.) | ||
| 020 | |a 1139057413 |q (electronic bk.) | ||
| 020 | |a 1107326753 | ||
| 020 | |a 9781107326750 | ||
| 020 | |a 1107255422 | ||
| 020 | |a 9781107255425 | ||
| 020 | |a 1299408907 | ||
| 020 | |a 9781299408906 | ||
| 020 | |z 9781107334854 | ||
| 020 | |z 1107334853 | ||
| 020 | |z 9781107014961 |q (hardcover) | ||
| 020 | |z 1107014964 |q (hardcover) | ||
| 020 | |z 9781107649224 |q (pbk.) | ||
| 020 | |z 1107649226 |q (pbk.) | ||
| 035 | |a (OCoLC)833768679 |z (OCoLC)837527862 |z (OCoLC)839301737 |z (OCoLC)847620551 |z (OCoLC)874918543 |z (OCoLC)965483694 |z (OCoLC)990623762 |z (OCoLC)1030262631 |z (OCoLC)1033583663 |z (OCoLC)1058659078 |z (OCoLC)1096238154 |z (OCoLC)1097110738 |z (OCoLC)1107758155 |z (OCoLC)1109945547 |z (OCoLC)1109955991 |z (OCoLC)1111290305 |z (OCoLC)1118517798 |z (OCoLC)1152985228 |z (OCoLC)1162324839 |z (OCoLC)1170029861 |z (OCoLC)1171252297 |z (OCoLC)1228570887 |z (OCoLC)1259071909 | ||
| 050 | 4 | |a HF5415.5 .P395 2013 | |
| 072 | 7 | |a BUS |x 018000 |2 bisacsh | |
| 082 | 7 | |a 658.812 | |
| 084 | |a BUS058000 |2 bisacsh | ||
| 049 | |a MAIN | ||
| 100 | 1 | |a Payne, Adrian, |e author. | |
| 245 | 1 | 0 | |a Strategic customer management : |b integrating relationship marketing and CRM / |c Adrian Payne, Pennie Frow. |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2013. | ||
| 300 | |a 1 online resource (xvi, 529 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Relationship marketing -- Customer relationship management: Key processes -- Strategic customer management implementation. | |
| 520 | |a Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Customer relations |x Management. |0 http://id.loc.gov/authorities/subjects/sh2007005453 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Frow, Pennie, |e author. | |
| 758 | |i has work: |a Strategic customer management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGTFdKRpjjPxGPdPVpbWXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Payne, Adrian. |t Strategic Customer Management : Integrating Relationship Marketing and CRM. |d Cambridge : Cambridge University Press, ©2013 |z 9781107014961 |
| 856 | 1 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819 |3 Volltext | |
| 856 | 1 | |l CBO01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819 |3 Volltext | |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34205645 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH28320145 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26478342 | ||
| 938 | |a Coutts Information Services |b COUT |n 25154912 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1139582 | ||
| 938 | |a ebrary |b EBRY |n ebr10679178 | ||
| 938 | |a EBSCOhost |b EBSC |n 533819 | ||
| 938 | |a YBP Library Services |b YANK |n 10404323 | ||
| 938 | |a YBP Library Services |b YANK |n 10440837 | ||
| 938 | |a YBP Library Services |b YANK |n 10408812 | ||
| 938 | |a YBP Library Services |b YANK |n 10394979 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn833768679 |
|---|---|
| _version_ | 1813903605142388736 |
| adam_text | |
| any_adam_object | |
| author | Payne, Adrian Frow, Pennie |
| author_facet | Payne, Adrian Frow, Pennie |
| author_role | aut aut |
| author_sort | Payne, Adrian |
| author_variant | a p ap p f pf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 .P395 2013 |
| callnumber-search | HF5415.5 .P395 2013 |
| callnumber-sort | HF 45415.5 P395 42013 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Introduction -- Relationship marketing -- Customer relationship management: Key processes -- Strategic customer management implementation. |
| ctrlnum | (OCoLC)833768679 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05143cam a2200829Mi 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn833768679</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20240705115654.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr un|||||||||</controlfield><controlfield tag="008">130330s2013 enk ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2012036778</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">EBLCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MHW</subfield><subfield code="d">YDXCP</subfield><subfield code="d">N$T</subfield><subfield code="d">CAMBR</subfield><subfield code="d">CDX</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">E7B</subfield><subfield code="d">OTZ</subfield><subfield code="d">UV0</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">LND</subfield><subfield code="d">Z5A</subfield><subfield code="d">BUF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OL$</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">LOA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">K6U</subfield><subfield code="d">VT2</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VLY</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">KAT</subfield><subfield code="d">QGK</subfield><subfield code="d">AU@</subfield><subfield code="d">LVT</subfield><subfield code="d">SFB</subfield><subfield code="d">KAT</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SXB</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">837527862</subfield><subfield code="a">839301737</subfield><subfield code="a">847620551</subfield><subfield code="a">874918543</subfield><subfield code="a">965483694</subfield><subfield code="a">990623762</subfield><subfield code="a">1030262631</subfield><subfield code="a">1033583663</subfield><subfield code="a">1058659078</subfield><subfield code="a">1096238154</subfield><subfield code="a">1097110738</subfield><subfield code="a">1107758155</subfield><subfield code="a">1109945547</subfield><subfield code="a">1109955991</subfield><subfield code="a">1111290305</subfield><subfield code="a">1118517798</subfield><subfield code="a">1152985228</subfield><subfield code="a">1162324839</subfield><subfield code="a">1170029861</subfield><subfield code="a">1171252297</subfield><subfield code="a">1228570887</subfield><subfield code="a">1259071909</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1107333199</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107333192</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107336513</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1107336511</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781139057417</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1139057413</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1107326753</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107326750</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1107255422</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107255425</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1299408907</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781299408906</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781107334854</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1107334853</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781107014961</subfield><subfield code="q">(hardcover)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1107014964</subfield><subfield code="q">(hardcover)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781107649224</subfield><subfield code="q">(pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1107649226</subfield><subfield code="q">(pbk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)833768679</subfield><subfield code="z">(OCoLC)837527862</subfield><subfield code="z">(OCoLC)839301737</subfield><subfield code="z">(OCoLC)847620551</subfield><subfield code="z">(OCoLC)874918543</subfield><subfield code="z">(OCoLC)965483694</subfield><subfield code="z">(OCoLC)990623762</subfield><subfield code="z">(OCoLC)1030262631</subfield><subfield code="z">(OCoLC)1033583663</subfield><subfield code="z">(OCoLC)1058659078</subfield><subfield code="z">(OCoLC)1096238154</subfield><subfield code="z">(OCoLC)1097110738</subfield><subfield code="z">(OCoLC)1107758155</subfield><subfield code="z">(OCoLC)1109945547</subfield><subfield code="z">(OCoLC)1109955991</subfield><subfield code="z">(OCoLC)1111290305</subfield><subfield code="z">(OCoLC)1118517798</subfield><subfield code="z">(OCoLC)1152985228</subfield><subfield code="z">(OCoLC)1162324839</subfield><subfield code="z">(OCoLC)1170029861</subfield><subfield code="z">(OCoLC)1171252297</subfield><subfield code="z">(OCoLC)1228570887</subfield><subfield code="z">(OCoLC)1259071909</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.5 .P395 2013</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">018000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.812</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">BUS058000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Payne, Adrian,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic customer management :</subfield><subfield code="b">integrating relationship marketing and CRM /</subfield><subfield code="c">Adrian Payne, Pennie Frow.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Cambridge :</subfield><subfield code="b">Cambridge University Press,</subfield><subfield code="c">2013.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xvi, 529 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Introduction -- Relationship marketing -- Customer relationship management: Key processes -- Strategic customer management implementation.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield><subfield code="x">Management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2007005453</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Sales & Selling.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Customer Relations.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic book.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frow, Pennie,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Strategic customer management (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGTFdKRpjjPxGPdPVpbWXd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Payne, Adrian.</subfield><subfield code="t">Strategic Customer Management : Integrating Relationship Marketing and CRM.</subfield><subfield code="d">Cambridge : Cambridge University Press, ©2013</subfield><subfield code="z">9781107014961</subfield></datafield><datafield tag="856" ind1="1" ind2=" "><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="1" ind2=" "><subfield code="l">CBO01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH34205645</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH28320145</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH26478342</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">25154912</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1139582</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10679178</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">533819</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10404323</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10440837</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10408812</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10394979</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield></record></collection> |
| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBA-ocn833768679 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:21:20Z |
| institution | BVB |
| isbn | 1107333199 9781107333192 9781107336513 1107336511 9781139057417 1139057413 1107326753 9781107326750 1107255422 9781107255425 1299408907 9781299408906 |
| language | English |
| oclc_num | 833768679 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (xvi, 529 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Cambridge University Press, |
| record_format | marc |
| spelling | Payne, Adrian, author. Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. Cambridge : Cambridge University Press, 2013. 1 online resource (xvi, 529 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Print version record. Includes bibliographical references and index. Introduction -- Relationship marketing -- Customer relationship management: Key processes -- Strategic customer management implementation. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. English. Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 BUSINESS & ECONOMICS Sales & Selling. bisacsh BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations Management fast Electronic book. Frow, Pennie, author. has work: Strategic customer management (Text) https://id.oclc.org/worldcat/entity/E39PCGTFdKRpjjPxGPdPVpbWXd https://id.oclc.org/worldcat/ontology/hasWork Print version: Payne, Adrian. Strategic Customer Management : Integrating Relationship Marketing and CRM. Cambridge : Cambridge University Press, ©2013 9781107014961 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819 Volltext |
| spellingShingle | Payne, Adrian Frow, Pennie Strategic customer management : integrating relationship marketing and CRM / Introduction -- Relationship marketing -- Customer relationship management: Key processes -- Strategic customer management implementation. Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 BUSINESS & ECONOMICS Sales & Selling. bisacsh BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007005453 |
| title | Strategic customer management : integrating relationship marketing and CRM / |
| title_auth | Strategic customer management : integrating relationship marketing and CRM / |
| title_exact_search | Strategic customer management : integrating relationship marketing and CRM / |
| title_full | Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. |
| title_fullStr | Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. |
| title_full_unstemmed | Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. |
| title_short | Strategic customer management : |
| title_sort | strategic customer management integrating relationship marketing and crm |
| title_sub | integrating relationship marketing and CRM / |
| topic | Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 BUSINESS & ECONOMICS Sales & Selling. bisacsh BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations Management fast |
| topic_facet | Customer relations Management. BUSINESS & ECONOMICS Sales & Selling. BUSINESS & ECONOMICS Customer Relations. Customer relations Management Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=533819 |
| work_keys_str_mv | AT payneadrian strategiccustomermanagementintegratingrelationshipmarketingandcrm AT frowpennie strategiccustomermanagementintegratingrelationshipmarketingandcrm |