Business Marketing Face to Face :: the Theory and Practice of B2B.
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Woodeaton :
Goodfellow Publishers Limited,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. |
| Beschreibung: | 1 online resource (344 pages) |
| ISBN: | 9781906884697 1906884692 1283321416 9781283321419 |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
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| 008 | 130124s2011 xx o 000 0 eng d | ||
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| 100 | 1 | |a Fill, Chris. | |
| 245 | 1 | 0 | |a Business Marketing Face to Face : |b the Theory and Practice of B2B. |
| 260 | |a Woodeaton : |b Goodfellow Publishers Limited, |c 2011. | ||
| 300 | |a 1 online resource (344 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. | ||
| 505 | 0 | |a Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life -- Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life -- The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle. | |
| 505 | 8 | |a Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life -- Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units -- Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing. | |
| 505 | 8 | |a A Slice of Life -- The Devil You KnowBusiness Relationships -- Background; Relationship Marketing -- Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life -- A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life -- User Journeys; Function and Purpose of Marketing Channels. | |
| 505 | 8 | |a Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life -- The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life -- Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict. | |
| 505 | 8 | |a Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life -- Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications. | |
| 650 | 0 | |a Industrial marketing. |0 http://id.loc.gov/authorities/subjects/sh85065897 | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 700 | 1 | |a McKee, Scot. | |
| 758 | |i has work: |a Business marketing face to face (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQM6gRWpXWRdmJHKrJcHd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn826853549 |
|---|---|
| _version_ | 1816882221184712704 |
| adam_text | |
| any_adam_object | |
| author | Fill, Chris |
| author2 | McKee, Scot |
| author2_role | |
| author2_variant | s m sm |
| author_facet | Fill, Chris McKee, Scot |
| author_role | |
| author_sort | Fill, Chris |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1263 |
| callnumber-search | HF5415.1263 |
| callnumber-sort | HF 45415.1263 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life -- Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life -- The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle. Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life -- Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units -- Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing. A Slice of Life -- The Devil You KnowBusiness Relationships -- Background; Relationship Marketing -- Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life -- A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life -- User Journeys; Function and Purpose of Marketing Channels. Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life -- The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life -- Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict. Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life -- Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications. |
| ctrlnum | (OCoLC)826853549 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn826853549 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:10Z |
| institution | BVB |
| isbn | 9781906884697 1906884692 1283321416 9781283321419 |
| language | English |
| oclc_num | 826853549 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (344 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Goodfellow Publishers Limited, |
| record_format | marc |
| spelling | Fill, Chris. Business Marketing Face to Face : the Theory and Practice of B2B. Woodeaton : Goodfellow Publishers Limited, 2011. 1 online resource (344 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life -- Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life -- The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle. Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life -- Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units -- Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing. A Slice of Life -- The Devil You KnowBusiness Relationships -- Background; Relationship Marketing -- Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life -- A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life -- User Journeys; Function and Purpose of Marketing Channels. Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life -- The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life -- Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict. Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life -- Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications. Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Marketing industriel. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Industrial marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc McKee, Scot. has work: Business marketing face to face (Text) https://id.oclc.org/worldcat/entity/E39PCGQM6gRWpXWRdmJHKrJcHd https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781906884550 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=520437 Volltext |
| spellingShingle | Fill, Chris Business Marketing Face to Face : the Theory and Practice of B2B. Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life -- Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life -- The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle. Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life -- Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units -- Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing. A Slice of Life -- The Devil You KnowBusiness Relationships -- Background; Relationship Marketing -- Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life -- A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life -- User Journeys; Function and Purpose of Marketing Channels. Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life -- The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life -- Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict. Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life -- Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications. Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Marketing industriel. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Industrial marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85065897 |
| title | Business Marketing Face to Face : the Theory and Practice of B2B. |
| title_auth | Business Marketing Face to Face : the Theory and Practice of B2B. |
| title_exact_search | Business Marketing Face to Face : the Theory and Practice of B2B. |
| title_full | Business Marketing Face to Face : the Theory and Practice of B2B. |
| title_fullStr | Business Marketing Face to Face : the Theory and Practice of B2B. |
| title_full_unstemmed | Business Marketing Face to Face : the Theory and Practice of B2B. |
| title_short | Business Marketing Face to Face : |
| title_sort | business marketing face to face the theory and practice of b2b |
| title_sub | the Theory and Practice of B2B. |
| topic | Industrial marketing. http://id.loc.gov/authorities/subjects/sh85065897 Marketing industriel. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Industrial marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc |
| topic_facet | Industrial marketing. Marketing industriel. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Industrial marketing Commerce. Business & Economics. Marketing & Sales. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=520437 |
| work_keys_str_mv | AT fillchris businessmarketingfacetofacethetheoryandpracticeofb2b AT mckeescot businessmarketingfacetofacethetheoryandpracticeofb2b |