Verfügbarkeit: Visionary pricing :

Visionary pricing :: reflections and advances in honor of Dan Nimer /

Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing....

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Weitere Verfasser:	Smith, Gerald E., Nimer, Dan
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Bingley, U.K. : Emerald, 2012.
Schriftenreihe:	Advances in business marketing & purchasing ; v. 19.
Schlagworte:	Pricing. Marketing. Marketing Prix > Fixation. marketing. Sales & marketing. Purchasing & supply management. Business & Economics > Purchasing & Buying. Business & Economics > Marketing > General. Business & Economics > Marketing > Research. BUSINESS & ECONOMICS > Sales & Selling > Management. Gestion d'entreprises. Pricing
Online-Zugang:	Volltext
Zusammenfassung:	Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: Section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century. Section 2 focuses on pricing strategy and competitive advantage. Section 3 focuses on the defining role of value in pricing. Section 4 focuses on pricing capability and innovation.
Beschreibung:	1 online resource (xix, 363 pages) : illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	9781780529974 178052997X 1780529961 9781780529967
ISSN:	1069-0964 ;

Internformat

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520			\|a Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: Section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century. Section 2 focuses on pricing strategy and competitive advantage. Section 3 focuses on the defining role of value in pricing. Section 4 focuses on pricing capability and innovation.
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contents	On Dan Nimer / Englebert Kirchner -- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer -- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer -- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson -- How price consulting is coming of age / Hermann Simon -- Incorporating competitive strategy in pricing strategy / George E. Cressman -- Emergent pricing strategy / Gerald E. Smith -- Price and customers' perceptions of value / Kent B. Monroe -- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden -- Legal tools that support value pricing / Eugene F. Zelek -- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa -- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda -- Pricing : from good to world class / Craig Zawada, Mike Marn -- Pricing software : ten predictions for the future / Allan Gray [and others] -- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto.
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series	Advances in business marketing & purchasing ;
series2	Advances in business marketing and purchasing,
spelling	Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith. Bingley, U.K. : Emerald, 2012. 1 online resource (xix, 363 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in business marketing and purchasing, 1069-0964 ; v. 19 On Dan Nimer / Englebert Kirchner -- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer -- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer -- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson -- How price consulting is coming of age / Hermann Simon -- Incorporating competitive strategy in pricing strategy / George E. Cressman -- Emergent pricing strategy / Gerald E. Smith -- Price and customers' perceptions of value / Kent B. Monroe -- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden -- Legal tools that support value pricing / Eugene F. Zelek -- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa -- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda -- Pricing : from good to world class / Craig Zawada, Mike Marn -- Pricing software : ten predictions for the future / Allan Gray [and others] -- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto. Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: Section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century. Section 2 focuses on pricing strategy and competitive advantage. Section 3 focuses on the defining role of value in pricing. Section 4 focuses on pricing capability and innovation. Includes bibliographical references. Pricing. http://id.loc.gov/authorities/subjects/sh85106617 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Prix Fixation. Marketing. marketing. aat Sales & marketing. bicssc Purchasing & supply management. bicssc Business & Economics Purchasing & Buying. bisacsh Business & Economics Marketing General. bisacsh Business & Economics Marketing Research. bisacsh BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Gestion d'entreprises. eclas Marketing fast Pricing fast Smith, Gerald E. Nimer, Dan. has work: Visionary pricing (Text) https://id.oclc.org/worldcat/entity/E39PCFHxXDr7BGv3hryKhKdGBK https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781780529967 Advances in business marketing & purchasing ; v. 19. http://id.loc.gov/authorities/names/n00012597 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=543266 Volltext
spellingShingle	Visionary pricing : reflections and advances in honor of Dan Nimer / Advances in business marketing & purchasing ; On Dan Nimer / Englebert Kirchner -- One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer -- The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer -- Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson -- How price consulting is coming of age / Hermann Simon -- Incorporating competitive strategy in pricing strategy / George E. Cressman -- Emergent pricing strategy / Gerald E. Smith -- Price and customers' perceptions of value / Kent B. Monroe -- Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden -- Legal tools that support value pricing / Eugene F. Zelek -- Understanding value : beyond mere metrics / E.M. (Mick) Kolassa -- Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda -- Pricing : from good to world class / Craig Zawada, Mike Marn -- Pricing software : ten predictions for the future / Allan Gray [and others] -- Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto. Pricing. http://id.loc.gov/authorities/subjects/sh85106617 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Prix Fixation. Marketing. marketing. aat Sales & marketing. bicssc Purchasing & supply management. bicssc Business & Economics Purchasing & Buying. bisacsh Business & Economics Marketing General. bisacsh Business & Economics Marketing Research. bisacsh BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Gestion d'entreprises. eclas Marketing fast Pricing fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85106617 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541
title	Visionary pricing : reflections and advances in honor of Dan Nimer /
title_auth	Visionary pricing : reflections and advances in honor of Dan Nimer /
title_exact_search	Visionary pricing : reflections and advances in honor of Dan Nimer /
title_full	Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
title_fullStr	Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
title_full_unstemmed	Visionary pricing : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
title_short	Visionary pricing :
title_sort	visionary pricing reflections and advances in honor of dan nimer
title_sub	reflections and advances in honor of Dan Nimer /
topic	Pricing. http://id.loc.gov/authorities/subjects/sh85106617 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Prix Fixation. Marketing. marketing. aat Sales & marketing. bicssc Purchasing & supply management. bicssc Business & Economics Purchasing & Buying. bisacsh Business & Economics Marketing General. bisacsh Business & Economics Marketing Research. bisacsh BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Gestion d'entreprises. eclas Marketing fast Pricing fast
topic_facet	Pricing. Marketing. Marketing Prix Fixation. marketing. Sales & marketing. Purchasing & supply management. Business & Economics Purchasing & Buying. Business & Economics Marketing General. Business & Economics Marketing Research. BUSINESS & ECONOMICS Sales & Selling Management. Gestion d'entreprises. Pricing
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=543266
work_keys_str_mv	AT smithgeralde visionarypricingreflectionsandadvancesinhonorofdannimer AT nimerdan visionarypricingreflectionsandadvancesinhonorofdannimer

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