Quantitative modelling in marketing and management /:
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
World Scientific,
©2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or. |
| Beschreibung: | 1 online resource (xxvi, 503 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789814407724 9814407720 1283850869 9781283850865 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn817609708 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr mn||||||||| | ||
| 008 | 121113s2013 si a ob 001 0 eng d | ||
| 010 | |z 2012031583 | ||
| 040 | |a HKP |b eng |e pn |c HKP |d OCLCO |d CDX |d YDXCP |d N$T |d MHW |d E7B |d DEBSZ |d STF |d IDEBK |d OCLCO |d OCLCQ |d NKT |d OCLCQ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d LOA |d OCLCO |d OCLCQ |d ICA |d JBG |d AGLDB |d OCLCQ |d MOR |d CCO |d PIFAG |d OCLCQ |d MERUC |d OCLCQ |d NJR |d ZCU |d U3W |d WRM |d VNS |d VTS |d NRAMU |d ICG |d OCLCQ |d DKC |d OCLCQ |d UKAHL |d OL$ |d UKCRE |d VLY |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d SXB |d OCLCQ | ||
| 019 | |a 960198638 |a 961676168 |a 962602504 |a 966581977 |a 988453089 |a 991921171 |a 1037737692 |a 1038692579 |a 1045511891 |a 1086431079 |a 1153509134 |a 1162273407 |a 1241765221 |a 1290047589 |a 1300506939 | ||
| 020 | |a 9789814407724 |q (electronic bk.) | ||
| 020 | |a 9814407720 |q (electronic bk.) | ||
| 020 | |z 9814407712 | ||
| 020 | |z 9789814407717 | ||
| 020 | |a 1283850869 | ||
| 020 | |a 9781283850865 | ||
| 035 | |a (OCoLC)817609708 |z (OCoLC)960198638 |z (OCoLC)961676168 |z (OCoLC)962602504 |z (OCoLC)966581977 |z (OCoLC)988453089 |z (OCoLC)991921171 |z (OCoLC)1037737692 |z (OCoLC)1038692579 |z (OCoLC)1045511891 |z (OCoLC)1086431079 |z (OCoLC)1153509134 |z (OCoLC)1162273407 |z (OCoLC)1241765221 |z (OCoLC)1290047589 |z (OCoLC)1300506939 | ||
| 050 | 4 | |a HD30.25 |b .Q36 2013eb | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 082 | 7 | |a 658.80072/7 |2 23 | |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Quantitative modelling in marketing and management / |c edited by Luiz Moutinho, Kun-Huang Huarng. |
| 246 | 3 | |a Quantitative modeling in marketing and management | |
| 260 | |a Singapore : |b World Scientific, |c ©2013. | ||
| 300 | |a 1 online resource (xxvi, 503 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or. | ||
| 505 | 0 | |a Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion. | |
| 546 | |a English. | ||
| 650 | 0 | |a Management |x Mathematical models. | |
| 650 | 0 | |a Marketing |x Mathematical models. |0 http://id.loc.gov/authorities/subjects/sh85081341 | |
| 650 | 6 | |a Gestion |x Modèles mathématiques. | |
| 650 | 6 | |a Marketing |x Modèles mathématiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Management |x Mathematical models |2 fast | |
| 650 | 7 | |a Marketing |x Mathematical models |2 fast | |
| 700 | 1 | |a Moutinho, Luiz. | |
| 700 | 1 | |a Huarng, Kun-Huang. | |
| 776 | 0 | 8 | |i Print version: |t Quantitative modelling in marketing and management. |d Singapore : World Scientific, ©2013 |z 9789814407717 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504181 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24678428 | ||
| 938 | |a Coutts Information Services |b COUT |n 24343084 | ||
| 938 | |a ebrary |b EBRY |n ebr10627518 | ||
| 938 | |a EBSCOhost |b EBSC |n 504181 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis24343084 | ||
| 938 | |a YBP Library Services |b YANK |n 9930040 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn817609708 |
|---|---|
| _version_ | 1816882213847826432 |
| adam_text | |
| any_adam_object | |
| author2 | Moutinho, Luiz Huarng, Kun-Huang |
| author2_role | |
| author2_variant | l m lm k h h khh |
| author_facet | Moutinho, Luiz Huarng, Kun-Huang |
| author_sort | Moutinho, Luiz |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.25 .Q36 2013eb |
| callnumber-search | HD30.25 .Q36 2013eb |
| callnumber-sort | HD 230.25 Q36 42013EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion. |
| ctrlnum | (OCoLC)817609708 |
| dewey-full | 658.80072/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80072/7 |
| dewey-search | 658.80072/7 |
| dewey-sort | 3658.80072 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06251cam a2200637 a 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn817609708</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr mn|||||||||</controlfield><controlfield tag="008">121113s2013 si a ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2012031583</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">HKP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">HKP</subfield><subfield code="d">OCLCO</subfield><subfield code="d">CDX</subfield><subfield code="d">YDXCP</subfield><subfield code="d">N$T</subfield><subfield code="d">MHW</subfield><subfield code="d">E7B</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">STF</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">NKT</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">LOA</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">ICA</subfield><subfield code="d">JBG</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MOR</subfield><subfield code="d">CCO</subfield><subfield code="d">PIFAG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">NJR</subfield><subfield code="d">ZCU</subfield><subfield code="d">U3W</subfield><subfield code="d">WRM</subfield><subfield code="d">VNS</subfield><subfield code="d">VTS</subfield><subfield code="d">NRAMU</subfield><subfield code="d">ICG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DKC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OL$</subfield><subfield code="d">UKCRE</subfield><subfield code="d">VLY</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SXB</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">960198638</subfield><subfield code="a">961676168</subfield><subfield code="a">962602504</subfield><subfield code="a">966581977</subfield><subfield code="a">988453089</subfield><subfield code="a">991921171</subfield><subfield code="a">1037737692</subfield><subfield code="a">1038692579</subfield><subfield code="a">1045511891</subfield><subfield code="a">1086431079</subfield><subfield code="a">1153509134</subfield><subfield code="a">1162273407</subfield><subfield code="a">1241765221</subfield><subfield code="a">1290047589</subfield><subfield code="a">1300506939</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814407724</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9814407720</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9814407712</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789814407717</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1283850869</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781283850865</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)817609708</subfield><subfield code="z">(OCoLC)960198638</subfield><subfield code="z">(OCoLC)961676168</subfield><subfield code="z">(OCoLC)962602504</subfield><subfield code="z">(OCoLC)966581977</subfield><subfield code="z">(OCoLC)988453089</subfield><subfield code="z">(OCoLC)991921171</subfield><subfield code="z">(OCoLC)1037737692</subfield><subfield code="z">(OCoLC)1038692579</subfield><subfield code="z">(OCoLC)1045511891</subfield><subfield code="z">(OCoLC)1086431079</subfield><subfield code="z">(OCoLC)1153509134</subfield><subfield code="z">(OCoLC)1162273407</subfield><subfield code="z">(OCoLC)1241765221</subfield><subfield code="z">(OCoLC)1290047589</subfield><subfield code="z">(OCoLC)1300506939</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD30.25</subfield><subfield code="b">.Q36 2013eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">078000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.80072/7</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Quantitative modelling in marketing and management /</subfield><subfield code="c">edited by Luiz Moutinho, Kun-Huang Huarng.</subfield></datafield><datafield tag="246" ind1="3" ind2=" "><subfield code="a">Quantitative modeling in marketing and management</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Singapore :</subfield><subfield code="b">World Scientific,</subfield><subfield code="c">©2013.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xxvi, 503 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Management</subfield><subfield code="x">Mathematical models.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Mathematical models.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081341</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Gestion</subfield><subfield code="x">Modèles mathématiques.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Modèles mathématiques.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Distribution.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="x">Mathematical models</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Mathematical models</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moutinho, Luiz.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Huarng, Kun-Huang.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Quantitative modelling in marketing and management.</subfield><subfield code="d">Singapore : World Scientific, ©2013</subfield><subfield code="z">9789814407717</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504181</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH24678428</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">24343084</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10627518</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">504181</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis24343084</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9930040</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn817609708 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:25:02Z |
| institution | BVB |
| isbn | 9789814407724 9814407720 1283850869 9781283850865 |
| language | English |
| oclc_num | 817609708 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xxvi, 503 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | World Scientific, |
| record_format | marc |
| spelling | Quantitative modelling in marketing and management / edited by Luiz Moutinho, Kun-Huang Huarng. Quantitative modeling in marketing and management Singapore : World Scientific, ©2013. 1 online resource (xxvi, 503 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or. Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion. English. Management Mathematical models. Marketing Mathematical models. http://id.loc.gov/authorities/subjects/sh85081341 Gestion Modèles mathématiques. Marketing Modèles mathématiques. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Management Mathematical models fast Marketing Mathematical models fast Moutinho, Luiz. Huarng, Kun-Huang. Print version: Quantitative modelling in marketing and management. Singapore : World Scientific, ©2013 9789814407717 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504181 Volltext |
| spellingShingle | Quantitative modelling in marketing and management / Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion. Management Mathematical models. Marketing Mathematical models. http://id.loc.gov/authorities/subjects/sh85081341 Gestion Modèles mathématiques. Marketing Modèles mathématiques. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Management Mathematical models fast Marketing Mathematical models fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081341 |
| title | Quantitative modelling in marketing and management / |
| title_alt | Quantitative modeling in marketing and management |
| title_auth | Quantitative modelling in marketing and management / |
| title_exact_search | Quantitative modelling in marketing and management / |
| title_full | Quantitative modelling in marketing and management / edited by Luiz Moutinho, Kun-Huang Huarng. |
| title_fullStr | Quantitative modelling in marketing and management / edited by Luiz Moutinho, Kun-Huang Huarng. |
| title_full_unstemmed | Quantitative modelling in marketing and management / edited by Luiz Moutinho, Kun-Huang Huarng. |
| title_short | Quantitative modelling in marketing and management / |
| title_sort | quantitative modelling in marketing and management |
| topic | Management Mathematical models. Marketing Mathematical models. http://id.loc.gov/authorities/subjects/sh85081341 Gestion Modèles mathématiques. Marketing Modèles mathématiques. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Management Mathematical models fast Marketing Mathematical models fast |
| topic_facet | Management Mathematical models. Marketing Mathematical models. Gestion Modèles mathématiques. Marketing Modèles mathématiques. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Management Mathematical models Marketing Mathematical models |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504181 |
| work_keys_str_mv | AT moutinholuiz quantitativemodellinginmarketingandmanagement AT huarngkunhuang quantitativemodellinginmarketingandmanagement AT moutinholuiz quantitativemodelinginmarketingandmanagement AT huarngkunhuang quantitativemodelinginmarketingandmanagement |