The SAGE handbook of persuasion :: developments in theory and practice /

Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to...

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Bibliographische Detailangaben
Weitere Verfasser: Dillard, James Price, Shen, Lijiang
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. : SAGE, ©2013.
Ausgabe:2nd ed.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9781452218410
1452218412
9781452262048
1452262047

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