Verfügbarkeit: The marketing research guide /

The marketing research guide /:

Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapte...

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Bibliographische Detailangaben
Weitere Verfasser:	Stevens, Robert E., 1942-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : Best Business Books, ©2006.
Ausgabe:	2nd ed.
Schlagworte:	Marketing research. Marketing > Recherche. BUSINESS & ECONOMICS > Marketing > Research. Marketing research Marktonderzoek.
Online-Zugang:	Volltext
Zusammenfassung:	Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Gui.
Beschreibung:	1 online resource (xv, 425 pages) : illustrations
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781136422126 1136422129 9780203050453 0203050452 9781136422195 1136422196 9781136422263 1136422269 1283709678 9781283709675 0789024160 9780789024169

Internformat

MARC


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505	0		\|a Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
506			\|3 Use copy \|f Restrictions unspecified \|2 star \|5 MiAaHDL
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583	1		\|a digitized \|c 2011 \|h HathiTrust Digital Library \|l committed to preserve \|2 pda \|5 MiAaHDL
588	0		\|a Print version record.
520			\|a Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Gui.
546			\|a English.
650		0	\|a Marketing research. \|0 http://id.loc.gov/authorities/subjects/sh85081350
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBA-ocn817224928
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author2	Stevens, Robert E., 1942-
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author2_variant	r e s re res
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author_facet	Stevens, Robert E., 1942-
author_sort	Stevens, Robert E., 1942-
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collection	ZDB-4-EBA
contents	Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
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dewey-ones	658 - General management
dewey-raw	658.8/3
dewey-search	658.8/3
dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed.
format	Electronic eBook
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Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.</subfield><subfield code="u">http://purl.oclc.org/DLF/benchrepro0212</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="583" ind1="1" ind2=" "><subfield code="a">digitized</subfield><subfield code="c">2011</subfield><subfield code="h">HathiTrust Digital Library</subfield><subfield code="l">committed to preserve</subfield><subfield code="2">pda</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. 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id	ZDB-4-EBA-ocn817224928
illustrated	Illustrated
indexdate	2024-11-27T13:25:02Z
institution	BVB
isbn	9781136422126 1136422129 9780203050453 0203050452 9781136422195 1136422196 9781136422263 1136422269 1283709678 9781283709675 0789024160 9780789024169
language	English
oclc_num	817224928
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owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (xv, 425 pages) : illustrations
psigel	ZDB-4-EBA
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Best Business Books,
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spelling	The marketing research guide / Robert E. Stevens [and others]. 2nd ed. New York : Best Business Books, ©2006. 1 online resource (xv, 425 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record. Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Gui. English. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Marktonderzoek. gtt Stevens, Robert E., 1942- https://id.oclc.org/worldcat/entity/E39PCjHvHYMrFw8XPrqG6k4HFq http://id.loc.gov/authorities/names/n82009840 has work: The marketing research guide (Text) https://id.oclc.org/worldcat/entity/E39PCGWghWw497kxvvWY3Rqb3P https://id.oclc.org/worldcat/ontology/hasWork Print version: Marketing research guide. 2nd ed. New York : Best Business Books, ©2006 0789024160 (DLC) 2005003578 (OCoLC)57641458 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=495131 Volltext
spellingShingle	The marketing research guide / Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Marktonderzoek. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh85081350
title	The marketing research guide /
title_auth	The marketing research guide /
title_exact_search	The marketing research guide /
title_full	The marketing research guide / Robert E. Stevens [and others].
title_fullStr	The marketing research guide / Robert E. Stevens [and others].
title_full_unstemmed	The marketing research guide / Robert E. Stevens [and others].
title_short	The marketing research guide /
title_sort	marketing research guide
topic	Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Marktonderzoek. gtt
topic_facet	Marketing research. Marketing Recherche. BUSINESS & ECONOMICS Marketing Research. Marketing research Marktonderzoek.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=495131
work_keys_str_mv	AT stevensroberte themarketingresearchguide AT stevensroberte marketingresearchguide

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