Public information messages :: a contrastive genre analysis of state-citizen communication /

Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". Yet, this book presents the first in-depth anal...

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Bibliographic Details
Main Author: Barron, Anne
Format: Electronic eBook
Language:English
Published: Amsterdam ; Philadelphia : John Benjamins Pub. Co., 2012.
Series:Pragmatics & Beyond New Series (P & BNS) ; 222
Subjects:
Online Access:DE-862
DE-863
Summary:Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Physical Description:1 online resource (1 volume)
Bibliography:Includes bibliographical references and index.
ISBN:9027273405
9789027273406

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