Moderating focus groups :: a practical guide for group facilitation /

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...

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Bibliographische Detailangaben
1. Verfasser: Greenbaum, Thomas L.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks : SAGE Publications, ©2000.
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Online-Zugang:Volltext
Zusammenfassung:Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Beschreibung:Includes index.
Beschreibung:1 online resource (263 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ISBN:9781452251752
1452251754

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