Verfügbarkeit: Media research techniques /

Media research techniques /:

"Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication r...

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Bibliographische Detailangaben
1. Verfasser:	Berger, Arthur Asa, 1933- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Thousand Oaks, Calif. : SAGE Publications Inc., [1998]
Ausgabe:	Second edition.
Schlagworte:	Mass media > Research > Methodology. Médias > Recherche > Méthodologie. SOCIAL SCIENCE > Media Studies. Mass media > Research > Methodology Communicatiewetenschap. Onderzoeksmethoden. Mass media > Research > Methodology Electronic books. Textbooks
Online-Zugang:	Volltext
Zusammenfassung:	"Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation"--Publisher's description.
Beschreibung:	1 online resource (viii, 175 pages) : illustrations
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references and indexes.
ISBN:	9781452251264 1452251266 9781452243160 1452243166
Zugangseinschränkungen:	Legal Deposit;

Internformat

MARC


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100	1		\|a Berger, Arthur Asa, \|d 1933- \|e author. \|0 http://id.loc.gov/authorities/names/n50007431
245	1	0	\|a Media research techniques / \|c Arthur Asa Berger.
250			\|a Second edition.
264		1	\|a Thousand Oaks, Calif. : \|b SAGE Publications Inc., \|c [1998]
264		4	\|c ©1998
300			\|a 1 online resource (viii, 175 pages) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
504			\|a Includes bibliographical references and indexes.
505	0		\|a Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
520			\|a "Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation"--Publisher's description.
588	0		\|a Online resource; title from electronic title page (ProQuest Ebook Central, viewed January 10, 2018).
506			\|3 Use copy \|f Restrictions unspecified \|2 star \|5 MiAaHDL
533			\|a Electronic reproduction. \|b [S.l.] : \|c HathiTrust Digital Library, \|d 2010. \|5 MiAaHDL
538			\|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. \|u http://purl.oclc.org/DLF/benchrepro0212 \|5 MiAaHDL
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650		0	\|a Mass media \|x Research \|x Methodology.
650		6	\|a Médias \|x Recherche \|x Méthodologie.
650		7	\|a SOCIAL SCIENCE \|x Media Studies. \|2 bisacsh
650		7	\|a Mass media \|x Research \|x Methodology \|2 fast
650	1	7	\|a Communicatiewetenschap. \|2 gtt
650	1	7	\|a Onderzoeksmethoden. \|2 gtt
653			\|a Mass media -- Research -- Methodology
655		0	\|a Electronic books.
655		7	\|a Textbooks \|2 fast
776	0	8	\|i Print version: \|a Berger, Arthur Asa, 1933- \|t Media research techniques. \|b 2nd ed. \|d Thousand Oaks : Sage Publications, ©1998 \|z 0761915362 \|w (DLC) 97045406 \|w (OCoLC)38061524
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBA-ocn808376179
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author	Berger, Arthur Asa, 1933-
author_GND	http://id.loc.gov/authorities/names/n50007431
author_facet	Berger, Arthur Asa, 1933-
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building	Verbundindex
bvnumber	localFWS
callnumber-first	P - Language and Literature
callnumber-label	P91
callnumber-raw	P91.3 .B386 1998eb
callnumber-search	P91.3 .B386 1998eb
callnumber-sort	P 291.3 B386 41998EB
callnumber-subject	P - Philology and Linguistics
collection	ZDB-4-EBA
contents	Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
ctrlnum	(OCoLC)808376179
dewey-full	302.23/072
dewey-hundreds	300 - Social sciences
dewey-ones	302 - Social interaction
dewey-raw	302.23/072
dewey-search	302.23/072
dewey-sort	3302.23 272
dewey-tens	300 - Social sciences
discipline	Soziologie
edition	Second edition.
format	Electronic eBook
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genre	Electronic books. Textbooks fast
genre_facet	Electronic books. Textbooks
id	ZDB-4-EBA-ocn808376179
illustrated	Illustrated
indexdate	2024-11-27T13:24:55Z
institution	BVB
isbn	9781452251264 1452251266 9781452243160 1452243166
language	English
lccn	97045406
oclc_num	808376179
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owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (viii, 175 pages) : illustrations
psigel	ZDB-4-EBA
publishDate	1998
publishDateSearch	1998
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publisher	SAGE Publications Inc.,
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spelling	Berger, Arthur Asa, 1933- author. http://id.loc.gov/authorities/names/n50007431 Media research techniques / Arthur Asa Berger. Second edition. Thousand Oaks, Calif. : SAGE Publications Inc., [1998] ©1998 1 online resource (viii, 175 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and indexes. Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. "Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation"--Publisher's description. Online resource; title from electronic title page (ProQuest Ebook Central, viewed January 10, 2018). Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Mass media Research Methodology. Médias Recherche Méthodologie. SOCIAL SCIENCE Media Studies. bisacsh Mass media Research Methodology fast Communicatiewetenschap. gtt Onderzoeksmethoden. gtt Mass media -- Research -- Methodology Electronic books. Textbooks fast Print version: Berger, Arthur Asa, 1933- Media research techniques. 2nd ed. Thousand Oaks : Sage Publications, ©1998 0761915362 (DLC) 97045406 (OCoLC)38061524 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473779 Volltext
spellingShingle	Berger, Arthur Asa, 1933- Media research techniques / Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. Mass media Research Methodology. Médias Recherche Méthodologie. SOCIAL SCIENCE Media Studies. bisacsh Mass media Research Methodology fast Communicatiewetenschap. gtt Onderzoeksmethoden. gtt
title	Media research techniques /
title_auth	Media research techniques /
title_exact_search	Media research techniques /
title_full	Media research techniques / Arthur Asa Berger.
title_fullStr	Media research techniques / Arthur Asa Berger.
title_full_unstemmed	Media research techniques / Arthur Asa Berger.
title_short	Media research techniques /
title_sort	media research techniques
topic	Mass media Research Methodology. Médias Recherche Méthodologie. SOCIAL SCIENCE Media Studies. bisacsh Mass media Research Methodology fast Communicatiewetenschap. gtt Onderzoeksmethoden. gtt
topic_facet	Mass media Research Methodology. Médias Recherche Méthodologie. SOCIAL SCIENCE Media Studies. Mass media Research Methodology Communicatiewetenschap. Onderzoeksmethoden. Electronic books. Textbooks
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473779
work_keys_str_mv	AT bergerarthurasa mediaresearchtechniques

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