Hands-on social marketing :: a step-by-step guide to designing change for good /
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles :
SAGE Publications,
©2011.
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign. |
| Beschreibung: | 1 online resource (xiv, 309 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781452223124 1452223122 1412953693 9781412953696 9781452224879 1452224870 |
Internformat
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn808342697 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 100422s2011 caua ob 001 0 eng d | ||
| 010 | |z 2010017528 | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCO |d YDXCP |d OCLCQ |d OTZ |d N$T |d OCLCF |d IDEBK |d COO |d EBLCP |d VRC |d OCLCQ |d DEBSZ |d OCLCQ |d YDX |d OCLCQ |d JBG |d OCLCO |d OCLCA |d VT2 |d OCLCQ |d SGPBL |d U3W |d NLE |d AU@ |d OCLCO |d UKMGB |d OCLCQ |d OCLCA |d STF |d OCLCO |d LEAUB |d UPM |d OCLCO |d OL$ |d OCLCQ |d UKAHL |d OCLCQ |d SFB |d OCLCA |d K6U |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d SXB |d OCLCQ |d OCLCO | ||
| 016 | 7 | |a 015623966 |2 Uk | |
| 016 | 7 | |a 017770740 |2 Uk | |
| 019 | |a 905994171 |a 963351011 |a 971070793 |a 994968784 |a 995759620 |a 1017908696 |a 1055348447 |a 1058044814 |a 1061059976 |a 1125765520 |a 1135297706 |a 1136481651 |a 1235841100 |a 1253414511 |a 1262680059 | ||
| 020 | |a 9781452223124 |q (electronic bk.) | ||
| 020 | |a 1452223122 |q (electronic bk.) | ||
| 020 | |a 1412953693 |q (pbk. ; |q acid-free paper) | ||
| 020 | |a 9781412953696 |q (pbk. ; |q acid-free paper) | ||
| 020 | |a 9781452224879 |q (ebook) | ||
| 020 | |a 1452224870 |q (ebook) | ||
| 020 | |z 9781412953696 |q (pbk. ; |q acid-free paper) | ||
| 035 | |a (OCoLC)808342697 |z (OCoLC)905994171 |z (OCoLC)963351011 |z (OCoLC)971070793 |z (OCoLC)994968784 |z (OCoLC)995759620 |z (OCoLC)1017908696 |z (OCoLC)1055348447 |z (OCoLC)1058044814 |z (OCoLC)1061059976 |z (OCoLC)1125765520 |z (OCoLC)1135297706 |z (OCoLC)1136481651 |z (OCoLC)1235841100 |z (OCoLC)1253414511 |z (OCoLC)1262680059 | ||
| 037 | |a 9781452223124 |b Ingram Content Group | ||
| 050 | 4 | |a HF5414 |b .W44 2011eb | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 082 | 7 | |a 658.8 |2 22 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Weinreich, Nedra Kline. |1 https://id.oclc.org/worldcat/entity/E39PCjxDKy6QQW9tFkrvByhHBX |0 http://id.loc.gov/authorities/names/n99000546 | |
| 245 | 1 | 0 | |a Hands-on social marketing : |b a step-by-step guide to designing change for good / |c Nedra Kline Weinreich. |
| 250 | |a 2nd ed. | ||
| 260 | |a Los Angeles : |b SAGE Publications, |c ©2011. | ||
| 300 | |a 1 online resource (xiv, 309 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign. | |
| 505 | 0 | |a Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. | |
| 546 | |a English. | ||
| 650 | 0 | |a Social marketing. |0 http://id.loc.gov/authorities/subjects/sh89002650 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 1 | 2 | |a Social Marketing |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a social change. |2 agrovoc | |
| 650 | 7 | |a marketing. |2 agrovoc | |
| 650 | 7 | |a analysis. |2 agrovoc | |
| 650 | 7 | |a evaluation. |2 agrovoc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 650 | 7 | |a Soziomarketing |2 gnd | |
| 650 | 7 | |a Informationskampanjer. |2 sao | |
| 758 | |i has work: |a Hands-on social marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH8tQv9mVmWfwfbTDwYGd3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Weinreich, Nedra Kline. |t Hands-on social marketing. |b 2nd ed. |d Los Angeles : SAGE Publications, ©2011 |w (DLC) 2010017528 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474447 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24989989 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29993480 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996430 | ||
| 938 | |a ebrary |b EBRY |n ebr10581681 | ||
| 938 | |a EBSCOhost |b EBSC |n 474447 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30117660 | ||
| 938 | |a Sage Publications |b SAGE |n EDZ0000083408 | ||
| 938 | |a YBP Library Services |b YANK |n 10930290 | ||
| 938 | |a YBP Library Services |b YANK |n 9450683 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn808342697 |
|---|---|
| _version_ | 1816882204620357632 |
| adam_text | |
| any_adam_object | |
| author | Weinreich, Nedra Kline |
| author_GND | http://id.loc.gov/authorities/names/n99000546 |
| author_facet | Weinreich, Nedra Kline |
| author_role | |
| author_sort | Weinreich, Nedra Kline |
| author_variant | n k w nk nkw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 .W44 2011eb |
| callnumber-search | HF5414 .W44 2011eb |
| callnumber-sort | HF 45414 W44 42011EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. |
| ctrlnum | (OCoLC)808342697 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05009cam a2200829Ma 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn808342697</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">100422s2011 caua ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2010017528</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">E7B</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">E7B</subfield><subfield code="d">OCLCO</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OTZ</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCF</subfield><subfield code="d">IDEBK</subfield><subfield code="d">COO</subfield><subfield code="d">EBLCP</subfield><subfield code="d">VRC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">JBG</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCA</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SGPBL</subfield><subfield code="d">U3W</subfield><subfield code="d">NLE</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCO</subfield><subfield code="d">UKMGB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">STF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">LEAUB</subfield><subfield code="d">UPM</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OL$</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SFB</subfield><subfield code="d">OCLCA</subfield><subfield code="d">K6U</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">SXB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">015623966</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017770740</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">905994171</subfield><subfield code="a">963351011</subfield><subfield code="a">971070793</subfield><subfield code="a">994968784</subfield><subfield code="a">995759620</subfield><subfield code="a">1017908696</subfield><subfield code="a">1055348447</subfield><subfield code="a">1058044814</subfield><subfield code="a">1061059976</subfield><subfield code="a">1125765520</subfield><subfield code="a">1135297706</subfield><subfield code="a">1136481651</subfield><subfield code="a">1235841100</subfield><subfield code="a">1253414511</subfield><subfield code="a">1262680059</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452223124</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452223122</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1412953693</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">acid-free paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781412953696</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">acid-free paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452224879</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452224870</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781412953696</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">acid-free paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808342697</subfield><subfield code="z">(OCoLC)905994171</subfield><subfield code="z">(OCoLC)963351011</subfield><subfield code="z">(OCoLC)971070793</subfield><subfield code="z">(OCoLC)994968784</subfield><subfield code="z">(OCoLC)995759620</subfield><subfield code="z">(OCoLC)1017908696</subfield><subfield code="z">(OCoLC)1055348447</subfield><subfield code="z">(OCoLC)1058044814</subfield><subfield code="z">(OCoLC)1061059976</subfield><subfield code="z">(OCoLC)1125765520</subfield><subfield code="z">(OCoLC)1135297706</subfield><subfield code="z">(OCoLC)1136481651</subfield><subfield code="z">(OCoLC)1235841100</subfield><subfield code="z">(OCoLC)1253414511</subfield><subfield code="z">(OCoLC)1262680059</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">9781452223124</subfield><subfield code="b">Ingram Content Group</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5414</subfield><subfield code="b">.W44 2011eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">078000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Weinreich, Nedra Kline.</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjxDKy6QQW9tFkrvByhHBX</subfield><subfield code="0">http://id.loc.gov/authorities/names/n99000546</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Hands-on social marketing :</subfield><subfield code="b">a step-by-step guide to designing change for good /</subfield><subfield code="c">Nedra Kline Weinreich.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Los Angeles :</subfield><subfield code="b">SAGE Publications,</subfield><subfield code="c">©2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xiv, 309 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh89002650</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1="1" ind2="2"><subfield code="a">Social Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D040541</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing social.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">social change.</subfield><subfield code="2">agrovoc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">agrovoc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">analysis.</subfield><subfield code="2">agrovoc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">evaluation.</subfield><subfield code="2">agrovoc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Distribution.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Social marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Soziomarketing</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Informationskampanjer.</subfield><subfield code="2">sao</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Hands-on social marketing (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCH8tQv9mVmWfwfbTDwYGd3</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Weinreich, Nedra Kline.</subfield><subfield code="t">Hands-on social marketing.</subfield><subfield code="b">2nd ed.</subfield><subfield code="d">Los Angeles : SAGE Publications, ©2011</subfield><subfield code="w">(DLC) 2010017528</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474447</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH24989989</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH29993480</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL996430</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10581681</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">474447</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis30117660</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Sage Publications</subfield><subfield code="b">SAGE</subfield><subfield code="n">EDZ0000083408</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10930290</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9450683</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn808342697 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:24:54Z |
| institution | BVB |
| isbn | 9781452223124 1452223122 1412953693 9781412953696 9781452224879 1452224870 |
| language | English |
| oclc_num | 808342697 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 309 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | SAGE Publications, |
| record_format | marc |
| spelling | Weinreich, Nedra Kline. https://id.oclc.org/worldcat/entity/E39PCjxDKy6QQW9tFkrvByhHBX http://id.loc.gov/authorities/names/n99000546 Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. 2nd ed. Los Angeles : SAGE Publications, ©2011. 1 online resource (xiv, 309 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign. Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. English. Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Social Marketing Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing social. Marketing. marketing. aat social change. agrovoc marketing. agrovoc analysis. agrovoc evaluation. agrovoc BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Social marketing fast Soziomarketing gnd Informationskampanjer. sao has work: Hands-on social marketing (Text) https://id.oclc.org/worldcat/entity/E39PCH8tQv9mVmWfwfbTDwYGd3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Weinreich, Nedra Kline. Hands-on social marketing. 2nd ed. Los Angeles : SAGE Publications, ©2011 (DLC) 2010017528 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474447 Volltext |
| spellingShingle | Weinreich, Nedra Kline Hands-on social marketing : a step-by-step guide to designing change for good / Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Social Marketing Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing social. Marketing. marketing. aat social change. agrovoc marketing. agrovoc analysis. agrovoc evaluation. agrovoc BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Social marketing fast Soziomarketing gnd Informationskampanjer. sao |
| subject_GND | http://id.loc.gov/authorities/subjects/sh89002650 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Hands-on social marketing : a step-by-step guide to designing change for good / |
| title_auth | Hands-on social marketing : a step-by-step guide to designing change for good / |
| title_exact_search | Hands-on social marketing : a step-by-step guide to designing change for good / |
| title_full | Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. |
| title_fullStr | Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. |
| title_full_unstemmed | Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. |
| title_short | Hands-on social marketing : |
| title_sort | hands on social marketing a step by step guide to designing change for good |
| title_sub | a step-by-step guide to designing change for good / |
| topic | Social marketing. http://id.loc.gov/authorities/subjects/sh89002650 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Social Marketing Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing social. Marketing. marketing. aat social change. agrovoc marketing. agrovoc analysis. agrovoc evaluation. agrovoc BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Social marketing fast Soziomarketing gnd Informationskampanjer. sao |
| topic_facet | Social marketing. Marketing. Social Marketing Marketing Marketing social. marketing. social change. analysis. evaluation. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Social marketing Soziomarketing Informationskampanjer. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474447 |
| work_keys_str_mv | AT weinreichnedrakline handsonsocialmarketingastepbystepguidetodesigningchangeforgood |