Effective health risk messages :: a step-by-step guide /
Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [Calif.] ; London :
Sage Publications,
©2001.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience. |
| Beschreibung: | 1 online resource (viii, 215 pages :) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 199-205) and index. |
| ISBN: | 9781452264394 1452264392 9780761915096 0761915095 9781452233239 1452233233 1322415609 9781322415604 |
Internformat
MARC
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| 072 | 7 | |a MED |x 076000 |2 bisacsh | |
| 082 | 7 | |a 613 |2 21 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Witte, Kim. | |
| 245 | 1 | 0 | |a Effective health risk messages : |b a step-by-step guide / |c Kim Witte, Gary Meyer, Dennis Martell. |
| 260 | |a Thousand Oaks [Calif.] ; |a London : |b Sage Publications, |c ©2001. | ||
| 300 | |a 1 online resource (viii, 215 pages :) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 199-205) and index. | ||
| 520 | 8 | |a Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience. | |
| 505 | 0 | |a 1. What Are Health Risk Messages?; Health Risk Messages Defined; What's a Theory?; The Components of a Fear Appeal; Explicit versus Implicit Messages; The Use of Culturally Based Colloquialisms; Types of Threats; Summary; 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Fear-as-Acquired Drive Model; The Parallel Process Model; Protection Motivation Theory; Summary; Definitions; 3. Putting It All Together; The Overall Model; The Depiction of the Model; Comparisons with Other Models; Research on the EPPM; 4. Useful Concepts from Other Theories; The Health Belief Model; The Theory of Reasoned Action; Social-Cognitive Theory; Elaboration Likelihood Model; Stages of Change Model; Social Marketing; Summary; 5. | |
| 505 | 0 | |a Starting Out the Right Way: Formative Research; Setting Goals and Objectives: The Campaign Plan; Formative Research; The Persuasive Health Message (PHM) Framework; Putting Transients and Constants Together; Gathering Information for the Persuasive Health Message Framework; Categorizing Audience Beliefs: A Chart to Guide Message Development; Conclusion; 6. The Risk Behavior Diagnosis Scale; The Origin of the RBD Scale; Theoretical Basis for Expanding the EPPM; The RBD Scale; Tailored Health Risk Messages; Some Additional Guidelines; Conclusion; 7. Out of the Tower and Into the Field; Using the RBD at a Campus Health Clinic: Background; Conclusion; 8. Data Collection; Types of Evaluation; Gathering Data for the Evaluation; Data Collection Methods; Reliability and Validity; Sample Size; Summary; 9. | |
| 505 | 0 | |a Data Analysis; Analyzing Data; Conclusion; 10. Getting the Message Out; A Plan of Action; Message of Dissemination Issues; Specific Channels; Summary; Conclusion; Appendix; Glossary; Worksheets; References; Suggested Readings; Index; About the Authors; | |
| 546 | |a English. | ||
| 650 | 0 | |a Health promotion. |0 http://id.loc.gov/authorities/subjects/sh85059591 | |
| 650 | 0 | |a Health attitudes. |0 http://id.loc.gov/authorities/subjects/sh85059529 | |
| 650 | 0 | |a Threat (Psychology) |0 http://id.loc.gov/authorities/subjects/sh85135009 | |
| 650 | 0 | |a Perception. |0 http://id.loc.gov/authorities/subjects/sh85099708 | |
| 650 | 0 | |a Health risk assessment. |0 http://id.loc.gov/authorities/subjects/sh85059598 | |
| 650 | 0 | |a Risk assessment. |0 http://id.loc.gov/authorities/subjects/sh87002638 | |
| 650 | 1 | 2 | |a Health Promotion |
| 650 | 2 | 2 | |a Risk Assessment |
| 650 | 2 | 2 | |a Attitude to Health |0 https://id.nlm.nih.gov/mesh/D001294 |
| 650 | 2 | 2 | |a Perception |
| 650 | 2 | |a Health Status Indicators |0 https://id.nlm.nih.gov/mesh/D006305 | |
| 650 | 6 | |a Promotion de la santé. | |
| 650 | 6 | |a Attitudes à l'égard de la santé. | |
| 650 | 6 | |a Menace (Psychologie) | |
| 650 | 6 | |a Perception. | |
| 650 | 6 | |a Risques pour la santé |x Évaluation. | |
| 650 | 6 | |a Évaluation du risque. | |
| 650 | 7 | |a risk assessment. |2 aat | |
| 650 | 7 | |a HEALTH & FITNESS |x Healthy Living. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Holism. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Reference. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Preventive Medicine. |2 bisacsh | |
| 650 | 7 | |a Risk assessment |2 fast | |
| 650 | 7 | |a Health attitudes |2 fast | |
| 650 | 7 | |a Health promotion |2 fast | |
| 650 | 7 | |a Health risk assessment |2 fast | |
| 650 | 7 | |a Perception |2 fast | |
| 650 | 7 | |a Threat (Psychology) |2 fast | |
| 700 | 1 | |a Meyer, Gary. | |
| 700 | 1 | |a Martell, Dennis. | |
| 758 | |i has work: |a Effective health risk messages (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCqYMjfjjqCkwD8wWBJj3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version |z 9780761915096 |
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| 938 | |a Internet Archive |b INAR |n effectivehealthr0000witt | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn808342694 |
|---|---|
| _version_ | 1813903584102711297 |
| adam_text | |
| any_adam_object | |
| author | Witte, Kim |
| author2 | Meyer, Gary Martell, Dennis |
| author2_role | |
| author2_variant | g m gm d m dm |
| author_facet | Witte, Kim Meyer, Gary Martell, Dennis |
| author_role | |
| author_sort | Witte, Kim |
| author_variant | k w kw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | R - Medicine |
| callnumber-label | RA427 |
| callnumber-raw | RA427 .W67 2001eb |
| callnumber-search | RA427 .W67 2001eb |
| callnumber-sort | RA 3427 W67 42001EB |
| callnumber-subject | RA - Public Medicine |
| collection | ZDB-4-EBA |
| contents | 1. What Are Health Risk Messages?; Health Risk Messages Defined; What's a Theory?; The Components of a Fear Appeal; Explicit versus Implicit Messages; The Use of Culturally Based Colloquialisms; Types of Threats; Summary; 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Fear-as-Acquired Drive Model; The Parallel Process Model; Protection Motivation Theory; Summary; Definitions; 3. Putting It All Together; The Overall Model; The Depiction of the Model; Comparisons with Other Models; Research on the EPPM; 4. Useful Concepts from Other Theories; The Health Belief Model; The Theory of Reasoned Action; Social-Cognitive Theory; Elaboration Likelihood Model; Stages of Change Model; Social Marketing; Summary; 5. Starting Out the Right Way: Formative Research; Setting Goals and Objectives: The Campaign Plan; Formative Research; The Persuasive Health Message (PHM) Framework; Putting Transients and Constants Together; Gathering Information for the Persuasive Health Message Framework; Categorizing Audience Beliefs: A Chart to Guide Message Development; Conclusion; 6. The Risk Behavior Diagnosis Scale; The Origin of the RBD Scale; Theoretical Basis for Expanding the EPPM; The RBD Scale; Tailored Health Risk Messages; Some Additional Guidelines; Conclusion; 7. Out of the Tower and Into the Field; Using the RBD at a Campus Health Clinic: Background; Conclusion; 8. Data Collection; Types of Evaluation; Gathering Data for the Evaluation; Data Collection Methods; Reliability and Validity; Sample Size; Summary; 9. Data Analysis; Analyzing Data; Conclusion; 10. Getting the Message Out; A Plan of Action; Message of Dissemination Issues; Specific Channels; Summary; Conclusion; Appendix; Glossary; Worksheets; References; Suggested Readings; Index; About the Authors; |
| ctrlnum | (OCoLC)808342694 |
| dewey-full | 613 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 613 - Personal health & safety |
| dewey-raw | 613 |
| dewey-search | 613 |
| dewey-sort | 3613 |
| dewey-tens | 610 - Medicine and health |
| discipline | Medizin |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn808342694 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:21:00Z |
| institution | BVB |
| isbn | 9781452264394 1452264392 9780761915096 0761915095 9781452233239 1452233233 1322415609 9781322415604 |
| language | English |
| oclc_num | 808342694 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (viii, 215 pages :) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Sage Publications, |
| record_format | marc |
| spelling | Witte, Kim. Effective health risk messages : a step-by-step guide / Kim Witte, Gary Meyer, Dennis Martell. Thousand Oaks [Calif.] ; London : Sage Publications, ©2001. 1 online resource (viii, 215 pages :) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 199-205) and index. Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience. 1. What Are Health Risk Messages?; Health Risk Messages Defined; What's a Theory?; The Components of a Fear Appeal; Explicit versus Implicit Messages; The Use of Culturally Based Colloquialisms; Types of Threats; Summary; 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Fear-as-Acquired Drive Model; The Parallel Process Model; Protection Motivation Theory; Summary; Definitions; 3. Putting It All Together; The Overall Model; The Depiction of the Model; Comparisons with Other Models; Research on the EPPM; 4. Useful Concepts from Other Theories; The Health Belief Model; The Theory of Reasoned Action; Social-Cognitive Theory; Elaboration Likelihood Model; Stages of Change Model; Social Marketing; Summary; 5. Starting Out the Right Way: Formative Research; Setting Goals and Objectives: The Campaign Plan; Formative Research; The Persuasive Health Message (PHM) Framework; Putting Transients and Constants Together; Gathering Information for the Persuasive Health Message Framework; Categorizing Audience Beliefs: A Chart to Guide Message Development; Conclusion; 6. The Risk Behavior Diagnosis Scale; The Origin of the RBD Scale; Theoretical Basis for Expanding the EPPM; The RBD Scale; Tailored Health Risk Messages; Some Additional Guidelines; Conclusion; 7. Out of the Tower and Into the Field; Using the RBD at a Campus Health Clinic: Background; Conclusion; 8. Data Collection; Types of Evaluation; Gathering Data for the Evaluation; Data Collection Methods; Reliability and Validity; Sample Size; Summary; 9. Data Analysis; Analyzing Data; Conclusion; 10. Getting the Message Out; A Plan of Action; Message of Dissemination Issues; Specific Channels; Summary; Conclusion; Appendix; Glossary; Worksheets; References; Suggested Readings; Index; About the Authors; English. Health promotion. http://id.loc.gov/authorities/subjects/sh85059591 Health attitudes. http://id.loc.gov/authorities/subjects/sh85059529 Threat (Psychology) http://id.loc.gov/authorities/subjects/sh85135009 Perception. http://id.loc.gov/authorities/subjects/sh85099708 Health risk assessment. http://id.loc.gov/authorities/subjects/sh85059598 Risk assessment. http://id.loc.gov/authorities/subjects/sh87002638 Health Promotion Risk Assessment Attitude to Health https://id.nlm.nih.gov/mesh/D001294 Perception Health Status Indicators https://id.nlm.nih.gov/mesh/D006305 Promotion de la santé. Attitudes à l'égard de la santé. Menace (Psychologie) Perception. Risques pour la santé Évaluation. Évaluation du risque. risk assessment. aat HEALTH & FITNESS Healthy Living. bisacsh HEALTH & FITNESS Holism. bisacsh HEALTH & FITNESS Reference. bisacsh MEDICAL Preventive Medicine. bisacsh Risk assessment fast Health attitudes fast Health promotion fast Health risk assessment fast Perception fast Threat (Psychology) fast Meyer, Gary. Martell, Dennis. has work: Effective health risk messages (Text) https://id.oclc.org/worldcat/entity/E39PCGCqYMjfjjqCkwD8wWBJj3 https://id.oclc.org/worldcat/ontology/hasWork Print version 9780761915096 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474254 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474254 Volltext |
| spellingShingle | Witte, Kim Effective health risk messages : a step-by-step guide / 1. What Are Health Risk Messages?; Health Risk Messages Defined; What's a Theory?; The Components of a Fear Appeal; Explicit versus Implicit Messages; The Use of Culturally Based Colloquialisms; Types of Threats; Summary; 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Fear-as-Acquired Drive Model; The Parallel Process Model; Protection Motivation Theory; Summary; Definitions; 3. Putting It All Together; The Overall Model; The Depiction of the Model; Comparisons with Other Models; Research on the EPPM; 4. Useful Concepts from Other Theories; The Health Belief Model; The Theory of Reasoned Action; Social-Cognitive Theory; Elaboration Likelihood Model; Stages of Change Model; Social Marketing; Summary; 5. Starting Out the Right Way: Formative Research; Setting Goals and Objectives: The Campaign Plan; Formative Research; The Persuasive Health Message (PHM) Framework; Putting Transients and Constants Together; Gathering Information for the Persuasive Health Message Framework; Categorizing Audience Beliefs: A Chart to Guide Message Development; Conclusion; 6. The Risk Behavior Diagnosis Scale; The Origin of the RBD Scale; Theoretical Basis for Expanding the EPPM; The RBD Scale; Tailored Health Risk Messages; Some Additional Guidelines; Conclusion; 7. Out of the Tower and Into the Field; Using the RBD at a Campus Health Clinic: Background; Conclusion; 8. Data Collection; Types of Evaluation; Gathering Data for the Evaluation; Data Collection Methods; Reliability and Validity; Sample Size; Summary; 9. Data Analysis; Analyzing Data; Conclusion; 10. Getting the Message Out; A Plan of Action; Message of Dissemination Issues; Specific Channels; Summary; Conclusion; Appendix; Glossary; Worksheets; References; Suggested Readings; Index; About the Authors; Health promotion. http://id.loc.gov/authorities/subjects/sh85059591 Health attitudes. http://id.loc.gov/authorities/subjects/sh85059529 Threat (Psychology) http://id.loc.gov/authorities/subjects/sh85135009 Perception. http://id.loc.gov/authorities/subjects/sh85099708 Health risk assessment. http://id.loc.gov/authorities/subjects/sh85059598 Risk assessment. http://id.loc.gov/authorities/subjects/sh87002638 Health Promotion Risk Assessment Attitude to Health https://id.nlm.nih.gov/mesh/D001294 Perception Health Status Indicators https://id.nlm.nih.gov/mesh/D006305 Promotion de la santé. Attitudes à l'égard de la santé. Menace (Psychologie) Perception. Risques pour la santé Évaluation. Évaluation du risque. risk assessment. aat HEALTH & FITNESS Healthy Living. bisacsh HEALTH & FITNESS Holism. bisacsh HEALTH & FITNESS Reference. bisacsh MEDICAL Preventive Medicine. bisacsh Risk assessment fast Health attitudes fast Health promotion fast Health risk assessment fast Perception fast Threat (Psychology) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85059591 http://id.loc.gov/authorities/subjects/sh85059529 http://id.loc.gov/authorities/subjects/sh85135009 http://id.loc.gov/authorities/subjects/sh85099708 http://id.loc.gov/authorities/subjects/sh85059598 http://id.loc.gov/authorities/subjects/sh87002638 https://id.nlm.nih.gov/mesh/D001294 https://id.nlm.nih.gov/mesh/D006305 |
| title | Effective health risk messages : a step-by-step guide / |
| title_auth | Effective health risk messages : a step-by-step guide / |
| title_exact_search | Effective health risk messages : a step-by-step guide / |
| title_full | Effective health risk messages : a step-by-step guide / Kim Witte, Gary Meyer, Dennis Martell. |
| title_fullStr | Effective health risk messages : a step-by-step guide / Kim Witte, Gary Meyer, Dennis Martell. |
| title_full_unstemmed | Effective health risk messages : a step-by-step guide / Kim Witte, Gary Meyer, Dennis Martell. |
| title_short | Effective health risk messages : |
| title_sort | effective health risk messages a step by step guide |
| title_sub | a step-by-step guide / |
| topic | Health promotion. http://id.loc.gov/authorities/subjects/sh85059591 Health attitudes. http://id.loc.gov/authorities/subjects/sh85059529 Threat (Psychology) http://id.loc.gov/authorities/subjects/sh85135009 Perception. http://id.loc.gov/authorities/subjects/sh85099708 Health risk assessment. http://id.loc.gov/authorities/subjects/sh85059598 Risk assessment. http://id.loc.gov/authorities/subjects/sh87002638 Health Promotion Risk Assessment Attitude to Health https://id.nlm.nih.gov/mesh/D001294 Perception Health Status Indicators https://id.nlm.nih.gov/mesh/D006305 Promotion de la santé. Attitudes à l'égard de la santé. Menace (Psychologie) Perception. Risques pour la santé Évaluation. Évaluation du risque. risk assessment. aat HEALTH & FITNESS Healthy Living. bisacsh HEALTH & FITNESS Holism. bisacsh HEALTH & FITNESS Reference. bisacsh MEDICAL Preventive Medicine. bisacsh Risk assessment fast Health attitudes fast Health promotion fast Health risk assessment fast Perception fast Threat (Psychology) fast |
| topic_facet | Health promotion. Health attitudes. Threat (Psychology) Perception. Health risk assessment. Risk assessment. Health Promotion Risk Assessment Attitude to Health Perception Health Status Indicators Promotion de la santé. Attitudes à l'égard de la santé. Menace (Psychologie) Risques pour la santé Évaluation. Évaluation du risque. risk assessment. HEALTH & FITNESS Healthy Living. HEALTH & FITNESS Holism. HEALTH & FITNESS Reference. MEDICAL Preventive Medicine. Risk assessment Health attitudes Health promotion Health risk assessment |
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